slawko
Posts: 3742
Joined: Tue May 25, 1999 7:40 am

Canada 3000 Rebranding..WHat Do You Think?

Mon Mar 26, 2001 6:22 am

What do you think? What should the company be called, and what should be in it's livery, what colours, designs, images.....anything you want to say about the rebranding of C3AL......And be serious please...no reinventing the proud wings colours AC owns them! I want to see what everyone thinks.......
"Clive Beddoe says he favours competition, but his actions do not support that idea." Robert Milton - CEO Air Canada
 
Guest

RE: Canada 3000 Rebranding..WHat Do You Think?

Mon Mar 26, 2001 6:25 am

For starters, maybe a huge Molson bottle on the tail and maybe ads featuring the McKenzie brothers. They could serve Canadian Bacon sandwitches on board.

Skippy
 
caribb
Posts: 1502
Joined: Mon Nov 08, 1999 6:33 am

RE: Canada 3000 Rebranding..WHat Do You Think?

Mon Mar 26, 2001 6:44 am

They should change the name to Royal Canadian Airways and use a polar bear as the symbol (heck, if Roots was going to go for the beaver....)
 
N312RC
Posts: 2584
Joined: Mon Aug 28, 2000 10:58 am

RE: Canada 3000 Rebranding..WHat Do You Think?

Mon Mar 26, 2001 6:56 am

Caribb,

You read my mind!!! I was gonna say they should change their name to Royal Canadian!
N/A
 
Guest

RE: Canada 3000 Rebranding..WHat Do You Think?

Mon Mar 26, 2001 7:53 am

Royal Canadian???? Surely you meant Colonial Airlines. (Where we bow to the Queen)

How about Great Canadian Air?
 
Guest

RE: Royal Canadian Airlines

Mon Mar 26, 2001 7:55 am

Royal Canadian or just RCA for Royal Canadian Airlines (like KLM, PIA, AA). It must be the airline for all Canadians, a true national carrier. I do not know yet what to choose as graphic elements to perceive Canada. I think something of the Indians or from nature: elements of a totem pole or a white eagle? Interesting topic!!
 
Guest

RE: Canada 3000 Rebranding..WHat Do You Think?

Mon Mar 26, 2001 7:59 am

Hhhhmmmmmm Royal Canadian...Air Farce? Not likely. Honestly, anything would be better than their current name and colours. I liked QN's colours better but the name wasn't very good. I truly hope they will rebrand the airline.
 
Noise
Posts: 2012
Joined: Wed Dec 22, 1999 7:38 am

RE: Canada 3000 Rebranding..WHat Do You Think?

Mon Mar 26, 2001 8:06 am

Canadian Airways!
 
Noise
Posts: 2012
Joined: Wed Dec 22, 1999 7:38 am

RE: Canada 3000 Rebranding..WHat Do You Think?

Mon Mar 26, 2001 8:11 am

CanuckAir!

Well, that doesn't sound too right. I like Canadian Airways the best, even though it sorta is like Canadian Airlines.

I like Caribb's idea too!
 
Guest

RE: Canada 3000 Rebranding..WHat Do You Think?

Mon Mar 26, 2001 8:41 am

Wouldn't they have to be a Crown Corporation to be Royal Canadian? Maybe not, but thats what I thought. I would rather they keep either Royal Airlines, Canada 3000, or an entirely new one. Canada 3000 Airlines just sounds wrong.
 
AC183
Posts: 1496
Joined: Tue Jul 06, 1999 10:52 am

RE: Canada 3000 Rebranding..WHat Do You Think?

Mon Mar 26, 2001 8:48 am

Canadian Airways was the former name of CPAir before WWII. I love the way it sounds, but I rather doubt they'd be at all eager to pick that name, or for that matter if they'd be able to.

Another point to do with rebranding: sure, I dislike the C3 name, but there's a matter of recognition. Don't forget that changing names would probably reduce their edge over startups right now, as passengers recognize the C3 name, but if the choice was something else then maybe they'd just as easily pick CanJet, Transat, etc. Don't forget that changing things too quickly can lose passengers. By quickly dumping the CPAir name and brand, Canadi>n lost many passengers, particularly in foreign countries, due to lost recognition. Moving more slowly allows passengers to adjust to the change, and maintain brand awareness.
 
BWIA330
Posts: 821
Joined: Tue Jan 23, 2001 10:22 am

RE: Canada 3000 Rebranding..WHat Do You Think?

Mon Mar 26, 2001 9:17 am

I think they should just keep the name Royal airlines or Canada 3000 Airlines. If they have to change it, "Royal 3000" sounds good. Another idea is they can paint half of the planes in Canada 3000 livery and half in Royal's.

Just thoughts on what they should do.
 
travatl
Posts: 1943
Joined: Sat Mar 03, 2001 4:57 pm

RE: Canada 3000 Rebranding..WHat Do You Think?

Mon Mar 26, 2001 10:31 am

Royal Canadian sounds like a brand of whiskey. Since the new combined carrier will serve over 100 destinations worldwide (as their website indicates "stretches from Sydney to Vienna"), why don't they choose a more appropriate name, such as Canada Worldwide Airlines, Global Canadian Airlines, or Canadian World Airways?

Just my thoughts

Travis

 
AerLingus
Posts: 2280
Joined: Wed Mar 08, 2000 9:22 am

RE: Canada 3000 Rebranding..WHat Do You Think?

Mon Mar 26, 2001 11:38 am

If I knew nothing about airlines, I would think that Royal Canadian Airlines was owned by the Canadian government.
How about Eastern Canadian Air Lines. Their logo could incorporate the acronym ECAL.
Get your patchouli stink outta my store!
 
JAT
Posts: 1064
Joined: Fri Feb 04, 2000 4:45 am

RE: Canada 3000 Rebranding..WHat Do You Think?

Mon Mar 26, 2001 11:55 am

How about Canadiana? On the tail a fluttering Canadian flag and two red lines extending from the bottom of the flag accross the fuselage right under the windows creating a cheatline. Where door #1 is the cheat line is broken by the 3-maple-leafs-on-top-of-each-other thing that C3 has right now but they are made bigger, gray and water-mark like. It would be classy yet modern. Also, it would be quite distinct as very few airlines have a cheatline. Their motto could be "Canada's True Flag Carrier"
 
gmonney
Posts: 2076
Joined: Fri Jan 12, 2001 2:59 pm

Very Good All!

Mon Mar 26, 2001 12:37 pm

Ya I like the Royal Canadian Airways,

Hey JAT can you put that onto paper, it sounds really good.

I think that BWIA330 has the best idea or maybe the best.

I think that eveyone has their favourite airline whether it be C3, QN, AC, SSV, TS or what ever. I would say don't loose the C3 and QN livery, just because they have their own loyal customers. Combining the two would be in my opionion the best. BWIA330 said to paint half and half, that would be ok but very costly, i guess about the same cost as painting either C3 or QN to the respected colours.

My idea is: How about going along the lines of the Star Alliance theme, Have both Names on the Aircraft and the actual aircraft is identified by the Tail. Therefore Royal customers still have their Royal and C3 customers still have their C3.

I don't want to see Royal die, I like the colours and I'm sure Slawko wants to see them around too! (correct me if I'm wrong)

I know there is enough room on the QN aircrafts to put Canada 3000 beside the Royal title and on the C3 aircrafts the Royal Title really anywhere, but beside the C3 Title would keep it consistant

As for the terminals have Canada 3000/Royal Airlines. This maybe just a temporary solution untill the two companies can decide to go one way or another. For example Royal Class or C3 Cattle Class? Let the people know the Power of the two airlines merging, I bet most of the US or Europe do not know or care, but thats just room for advertising the strength is this airline.

Just my thoughts,

Please comment on them,

Grant
Drive it like you stole it!
 
desertjets
Posts: 7570
Joined: Fri Feb 18, 2000 3:12 pm

RE: Canada 3000 Rebranding..WHat Do You Think?

Mon Mar 26, 2001 12:52 pm

Here is another idea:

Canadian Intercontinental

But frankly why not just keep the Canada 3000 name, which most people know and recognize. I could see a new livery and see them moving away from the old charter company image. But a new name destroys identity.
Stop drop and roll will not save you in hell. --- seen on a church marque in rural Virginia
 
yhu
Posts: 421
Joined: Sun Jun 25, 2000 12:27 pm

RE: Canada 3000 Rebranding..WHat Do You Think?

Mon Mar 26, 2001 1:15 pm

I would kinda like to see a name with the word "International" in it. Unfortunately it makes the name very long. I can't see them fitting Royal Canadian International on the side of a B737 and still have it large enough to read.

I do love the idea of the flowing Canadian flag on the tail. but you then get close to the cheesy patriotic look. But I would also like something that represents Canada. That's something AC did well with their current livery. I think the new C3 need to change their look to have people change their view of the airline. At the moment I think of Charter when I see their aircraft.

Dave
 
AerLingus
Posts: 2280
Joined: Wed Mar 08, 2000 9:22 am

RE: Canada 3000 Rebranding..WHat Do You Think?

Mon Mar 26, 2001 1:33 pm

JAT's scheme idea sounds like the new El Al scheme.
Get your patchouli stink outta my store!
 
Guest

RE: Let's Bombard Canada 3000 With Our Ideas!

Mon Mar 26, 2001 6:36 pm

It seems there are quiet good ideas among the readers of this topic. I changed my mind from Royal Canadian Airlines into Royal Canadian Airways. "Airways" sounds much more romantic, I love that word.
Shall we all bombard Canada 3000 with our ideas, logo and colorscheme designs? I definitely do that...
 
N202PA
Posts: 1280
Joined: Tue Jun 06, 2000 9:44 pm

RE: Canada 3000 Rebranding..WHat Do You Think?

Tue Mar 27, 2001 8:04 am

After reading this thread last night, I went to work and drew up a quick scheme concept for the new airline. As with Air Orange and a few others here, I think that the best choice for a new name would be Royal Canadian Airways. Yes, it does sound like some sort of whiskey or other alcohol but it also, at least to my ear, sounds like the kind of classy, top-tier name that an intercontinental airline would want. Like the change from USAir to USAirways, the new airline would sound more professional and less marginal (in USAir's case, this meant sounding less like a regional airline, in C3's case, it'd mean sounding less like a charter line).

Canadian Airways or Canadian International would be good in theory, but I doubt that Air Canada will allow it, given that they own the Canadian name and (I presume) the Canadian trademark. You'd have to market the line with the full name of the line, which would be bulky and wouldn't flow well. Royal Canadian sticks in the air traveler's mind (in my opinion, anyway), and gives off a really classy image. That's what C3 would want for their scheduled ops, I think; they could keep the Canada 3000 name, though, for charter ops in order to maintain name recognition.

In any case, here's what I came up with:

http://members.dencity.com/ririka/rylcdnawys.gif

When I finished the colouring, I realized that the scheme bears somewhat of a resemblance to that of Skyservice; however, the colours are a bit off...the yelllowish gold stripe and maple leaf outline should be more of a bronze shade, and the red should be much, much darker.

A few other possibilities for colors...the blue could be made into more of a maroon, with the red stripe turned the same shade of red as the maple leaf on the tail. I thought that this would probably be a bad idea, considering that Roots Air has (as I understand it) a maroon-based scheme--it's a good option nonetheless, however.

Another possibility is that the midnight blue could remain, but the stripes could be turned bronze/copper for the top one and silver for the bottom one, with the outline of the maple leaf in bronze.

A third possibility would be to put the maple leaf and upper stripe in silver, with a light blue/grey colour outlining the leaf and the bottom stripe. The midnight blue would remain the same; the "Royal Canadian" name would also be in the midnight blue in this scheme, with the maple leaf next to it in the light blue/grey, outlined in midnight blue.

Also, please excuse the messiness of the drawing; usually, I draw aircraft much better, but I ran this one up in about fifteen minutes, and didn't pay much attention to detail.

I'll be interested to hear opinions on it!  Smile/happy/getting dizzy
 
Guest

RE: Canada 3000 Rebranding..WHat Do You Think?

Tue Mar 27, 2001 8:54 am

Nice pic, but it looks too much like Skyservice.

Also, I think the Canada 3000 name is fine, but new colors would go a long way.
 
slawko
Posts: 3742
Joined: Tue May 25, 1999 7:40 am

OK Here Is My Version......

Wed Mar 28, 2001 12:44 pm

"Clive Beddoe says he favours competition, but his actions do not support that idea." Robert Milton - CEO Air Canada
 
Guest

RE: Canada 3000 Rebranding..WHat Do You Think?

Wed Mar 28, 2001 1:16 pm

Now thats a livery i like!

well done slawko
 
Westjet_737
Posts: 845
Joined: Wed Nov 03, 1999 8:42 am

RE: Canada 3000 Rebranding..WHat Do You Think?

Wed Mar 28, 2001 2:46 pm

Great livery Slawko!!!!
That is what we need in Canada.
Lots more colour.
 
slawko
Posts: 3742
Joined: Tue May 25, 1999 7:40 am

I Have Uploaded A Few More Ideas!

Wed Mar 28, 2001 3:06 pm

Thanks for the feedback guys....I have added a few more ideas, same URL as before 3 more designs, some for those who think it is a bit too much colour.  Smile
"Clive Beddoe says he favours competition, but his actions do not support that idea." Robert Milton - CEO Air Canada
 
gmonney
Posts: 2076
Joined: Fri Jan 12, 2001 2:59 pm

Once Again You Out Did Yourself Slawko

Wed Mar 28, 2001 3:36 pm

I like the new ones, you should submit these to C3, you might get some cash?
Do they pay for designs like that?

Keep up the good work,

Grant
Drive it like you stole it!
 
airmale
Posts: 7125
Joined: Fri Sep 17, 2004 4:48 pm

RE: Canada 3000 Rebranding..WHat Do You Think?

Wed Mar 28, 2001 8:22 pm

How about "Canadian Atlantic" or "Canada Atlantic" Smile
.....up there with the best!
 
captaingomes
Posts: 6251
Joined: Tue Feb 13, 2001 1:33 am

RE: Once Again You Out Did Yourself Slawko

Thu Mar 29, 2001 1:50 am

Slawko ... those ideas look really good, but they also look too much like Sky Service! I'm not insulting your idea, but it is flawed in that sense. However, that is not to say that it doesn't look good! I think they look really nice, and it would add some pizzazz to the Canadian skies.
"it's kind of like an Airbus, it's an engineering marvel, but there's no sense of passion" -- J. Clarkson re: Coxster
 
Guest

RE: Canada 3000 Rebranding..WHat Do You Think?

Thu Mar 29, 2001 4:36 am

Still not excited about name changes....but Slawko, your colors are first-rate!

Submit those guys to C3, would be awesome if they pick. I think the second two have real promise as they are C3's colors now.

The first is so cool looking.
 
Noise
Posts: 2012
Joined: Wed Dec 22, 1999 7:38 am

RE: Canada 3000 Rebranding..WHat Do You Think?

Thu Mar 29, 2001 7:11 am

Those drawings are great Slawko! It would be great to see those planes over the skies of Canada. I especially like the last 2 drawings you made.
 
tygue
Posts: 220
Joined: Sun Jul 18, 1999 4:42 pm

RE: Canada 3000 Rebranding..WHat Do You Think?

Thu Mar 29, 2001 7:45 am

I like #2, Slawko.

Face it. C3 isn't going to change their name. Ever. I can almost guarantee you that.

Colours, though... send your suggestions! Write the C3 offices... let them know what you think. Stay away from the red and gold. You CAN change colours, you know! BUT PLEASE don't try to make it look like sky service *lol*

If C3 is even going to bother looking at something... it'll have to be EXTREMELY good (professional looking).

-Tygue.
 
Guest

RE: Canadiana. Superb Brandname!

Thu Mar 29, 2001 8:37 am

Somebody wrote a new name: "Canadiana". Superb and distinghuishing brandname. As a European it sounds to me chiq but also sturdy, a bit english and a bit french and with a touch of indiana. For a colourscheme design with such a name I think about elements on those beautiful contrast coloured Canadian indian totem poles... You ain't have seen nothing yet...be continued!
 
Guest

RE: Canada 3000 Rebranding..WHat Do You Think?

Sat Mar 31, 2001 5:54 am

i'm really bored right now... and tired... so im just plotting down some names....>>>>

Aero Canada
Canadia Airways
Leisureway Airlines
Crown Canadian Airways
Canadian Royale
Flying Canadian (yeah right?)

... peter ...

 
slawko
Posts: 3742
Joined: Tue May 25, 1999 7:40 am

RE: Canada 3000 Rebranding..WHat Do You Think?

Sat Mar 31, 2001 8:38 am

How about "Canada AH!"
"Clive Beddoe says he favours competition, but his actions do not support that idea." Robert Milton - CEO Air Canada
 
WorldVoyager
Posts: 373
Joined: Sun Apr 16, 2000 12:49 pm

RE: Canada 3000 Rebranding..WHat Do You Think?

Sat Mar 31, 2001 12:53 pm

My suggestion is

MAPLE LEAF AIRLINES.

However, I think it would be important for the airline's name to be bilingual.

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