I think you're the one missing the plot. Let's look at what we know: 1) Development of a new VLA costs $12 Billion U.S. minimum. Airbus is spending this amount. How many orders so far with gigantic discounts (as an SIA executive alluded to A380 pricing BELOW 744 prices!!!), 66!!!! Let's say there are a lot more airlines ordering for their VLA needs and the number swells to 100, 200, even 300!!! Will they make money? Not at 300 especially in light of the enormous discounts given on 100% of the book of business sold so far. 2) How big is the market? Since Airbus has already committed to spending the money and developing the A380, how many VLA's could Boeing possibly sell? I can promise you it wouldn't be enough to make up the investment, much less make a profit, especially in light of the fact there will be 2 manufacturers competing which further pressures profits downward or eliminates them completely. 3) In light of this, Boeing said they would be interested in development of the current 747 using current advanced technologies which would result in equalling the A380 seat mile costs!! This would cost $4 Billion U.S. The Reuters newswire has some airline execs saying they are interested in the 747X (as it is called), but Boeing is not pushing it. NOW WHY WOULD BOEING NOT BE AGGRESSIVELY MARKETING (PUSHING) THE 747X???? Simple, they don't think they can make money in that market. If Boeing thinks it can make money building an aircraft, then they will do it. It's that simple. Buidling planes is no different than any other industry. You have to engage in a profitable activity in order to survive. Let's just look at is as Boeing has saved $4 Billion (for sure) in 747X development costs which can be put into development of actual new technology which breaks new ground, unlike the A380 and 747X which were just further refinements of current layouts and technology. Boeing and Airbus decisions are not childs play, unlike many discussions on this forum.