I have to agree with Argento on this one.
AR, in its present state, is going nowhere. There needs to be a radical change in strategy (if they even have a strategy!)
That means (obviously) doing whatever possible to lift them out of debt, and start earning money.
I have to admit, that even though I am half-Argentine, I have lost faith in AR-thus I am not entirely sure what is, or has, been going on there.
I have heard *rumours* that part of their problem, is that they are overstaffed. Solution=get rid of uneccessary employees, strip the airline down to the bare minimum number of staff needed to run the airline properly.
Every other company I know of, has always adopted this strategy.
Secondly-route structure. Which are the most lucrative routes?-keep them. What's performing badly?-drop it/them immediately. Code-share if necesary.
.....etc. etc. etc. This is all common sense, it doesn't take a genius to figure it out-find the problem, devise a solution.
To be honest with you, I think the Argentine Gov't is part of the problem. Why do they keep pumping money into AR? It's not making any difference to their problems, and is actually probably making things a lot worse.
If the Gov't keeps sinking money into AR, what incentive has AR got, to improve & start changing things? None. The attitude is probably one of "no worrys, the Gov't will bail us out again soon, everybody relax".
How do we expect anything to improve?
My own personal belief, is that AR & the Gov't are too scared to face the truth; the truth probably means a complete restructuring of the company, and this in turn will probably involve massive layoffs and unemployment.
I know there is already a massive unemployment problem in Argentina, but unless they are willing to make big (and painful) changes to the way in which the company is run, it's strategy, and it's future (in terms of competition), the problems at AR will not go away.
Sorry if I sound pessimistic, but I felt it was time for a "reality check", as they say in the US.
As far as Iberia's involvement in AR goes, I just don't know enough to justify any commentry on their effect on the airline.
However, one would have thought that if they had a true interest in the airline, they would themselves have put some real effort into making some changes.
As the situation stands, I beleive they might well have wanted to change things at AR for the better, but that the Argentine Gov't prevented them from carrying out "essential surgery" on AR.
Unless the attitude changes, I'm not very hopeful. What a shame.