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Joined: Tue Feb 20, 2001 9:28 am

Att! Press Release From Air Canada RE: SSV/6J

Fri May 04, 2001 6:05 am

Attached are two press releases from

Roots Canada thrilled with Skyservice/Air Canada agreement

Executives at Roots, the leading Canadian lifestyle brand reacted
positively to today's announcement of a partnership between Skyservice
and Air Canada.

TORONTO, May 3 /CNW/ - Skyservice announced today that it has formed a
strategic agreement with Canada's premiere airline, Air Canada. The proposed
agreement would provide Air Canada with a 30% equity interest in SkyService
Aviation and Skyservice FBO and 50% of the voting common shares of Skyservice
Airlines. In addition, Air Canada will acquire a 35% non-voting equity
interest in Skyservice Airlines, which it intends to distribute to its
shareholders through a public distribution, market conditions permitting. The
agreement is subject to regulatory and other approvals.

Michael Budman co-founder of Roots heralded the deal:

" Roots is delighted with this deal between our partners at Skyservice
and Air Canada. Russ Payson and the Skyservice team are world class operators
and now with Air Canada the business opportunities are tremendous, we look
forward to working closely with our new partners"

Marshall Myles CEO Roots:

"We are pleased that Air Canada will accommodate all passengers booked on
Roots Air. This arrangement between Skyservice and Air Canada is great for
Roots and the Canadian public."

Don Green, Roots co-founder:

"This is a totally positive experience for our brand. Since the inception
of Roots Air, it has been part of our business model to align ourselves with a
high quality global aviation partner. We are responsible for the design of the
uniforms, the Roots Air lounge and the entire graphic identity of Roots Air.
We are proud of what we have accomplished and look forward to the future and
our further involvement with Skyservice and Air Canada."
Skyservice Investments and Air Canada to Forge Strategic Partnership in Lowcost,
Vacation Charter and Corporate Jet Divisions

TORONTO, May 3 /CNW/ - Skyservice Investments and Air Canada announced
today that they have signed a letter of intent providing for a strategic
investment by Air Canada in:

- Skyservice Airlines Inc., which currently operates both a low-cost
vacation charter business and the Roots Air scheduled operation; and
- Skyservice Aviation, Skyservice's highly successful corporate jet

Air Canada will acquire a 30% equity interest in Skyservice Aviation and
50% of the voting common shares of Skyservice Airlines. In addition, Air
Canada will acquire a 35% non-voting equity interest in Skyservice Airlines
which it intends to distribute to its shareholders within 18 months through a
public distribution, market conditions permitting. Air Canada will have the
right to appoint certain directors to the boards of Skyservice Aviation and
Skyservice Airlines but it will not have the right to direct the management of
the carrier operations of these companies. The agreement is subject to
customary due diligence and regulatory and certain other approvals. The terms
of the proposed commercial agreement are confidential.
"Air Canada's powerful brand image, extensive network, strategic
purchasing capabilities in addition to the Aeroplan advantage are just some of
the reasons we approached Air Canada to partner with us," said Russell Payson,
Chairman, CEO and President of Skyservice. "Skyservice is able to deliver on
the top quality product that Air Canada brings to its customers and the
partnership will give Skyservice a significant advantage in the marketplace,"
he added.
"This exciting strategic partnership with Skyservice is a win-win for Air
Canada's customers, employees and shareholders," said Robert Milton, President
and Chief Executive Officer. " Air Canada's customers will now have access to
one stop shopping for all their travel needs. In particular, Aeroplan's six
million members will benefit from attractive mileage redemption opportunities
to popular vacation destinations.
"Air Canada's employees and shareholders will benefit through a
comprehensive commercial agreement whereby Air Canada will provide Skyservice,
among other things, with aircraft maintenance, ground handling, information
technology, revenue accounting, insurance, security and emergency response
services. Through the provision of these services to Skyservice, this
agreement further enhances job security for Air Canada employees through their
participation in some of the fastest growing sectors of the industry.
"Shareholder value will be enhanced through expansion in new areas of
profitable growth. The partnership provides a unique opportunity for Air
Canada to provide its industry-leading expertise to an established Canadian
aircraft operator resulting in exciting new areas of growth and profit centres
for Air Canada," concluded Mr. Milton.
The existing Skyservice vacation charter product and Roots Air will now
be re-positioned. The partnership allows Air Canada to participate on a
competitive basis in the increasingly important low-cost sector of the
industry while remaining fully compliant with the terms of its collective
agreements. "Air Canada's buying power on aircraft, insurance, fuel,
maintenance and other areas combined with Skyservice's cost effective
operations will result in a quality low cost product appealing to consumers
yet profitable to shareholders," said Mr. Payson. "Consumers in this rapidly
growing low-cost sector of the industry will benefit from more schedule
frequency and a greater choice of destinations," he added.
The synergies created by the partnership on the low-cost carrier are
equally applicable to the vacation charter division and demand for additional
capacity in this sector of the market has grown on a number of fronts. "The
new carrier will fill the recent capacity void in the vacation charter market
created by recent changes in the industry. In particular, Air Canada Vacations
now has a requirement for additional product to distribute in view of growing
opportunities throughout the Air Canada international network," added Mr.
Payson. Plans for the new leisure carrier call for a 2001 fall/winter launch
to destinations in the Caribbean, Mexico, Bahamas and Las Vegas.
Skyservice Airline Inc. currently operates a total of 11 aircraft and the
business plan contemplates growth opportunities.
"When we approached Air Canada they realized the value of our premier
business aviation division and that it would be a good fit to complement Air
Canada's leading business class product for premium corporate and individual
customers looking for a critical productivity enhancing tool in the use of
corporate business aircraft," concluded Mr. Payson.

Posts: 512
Joined: Fri Mar 16, 2001 3:48 am

RE: Att! Press Release From Air Canada RE: SSV/6J

Fri May 04, 2001 3:53 pm

Thanks, Rootsboy. I have to laugh though, here you are posting the actual facts and no one has bothered to respond. Whatup with that, cat got their tongue? Serioiusly, I am referring to 1% of the die hard negatives on this forum. I'm just happy the Toronto Maple Leafs won the game tonight! Go Leafs Go!!! AND that I have a job!!
Posts: 1496
Joined: Tue Jul 06, 1999 10:52 am

RE: Att! Press Release From Air Canada RE: SSV/6J

Fri May 04, 2001 10:11 pm

ACPA isn't happy about this, they feel it's a way around their collective bargaining, and have issued a release expressing those sentiments. Not to be a pessimist, but this *may* stir up a hornets nest...

"In addition, Air Canada will acquire a 35% non-voting equity interest in Skyservice Airlines which it intends to distribute to its shareholders within 18 months through a public distribution, market conditions permitting"
Any idea what this is supposed to mean??? I'm not sure how to read this: is SSV going to be publicly traded after this, or is AC manoevring for some reason??? Any thoughts Rootspeople???

Also, any idea as to whether the existing SSV brand and image will be used, or will a new operation come out of this? How does this affect the Alba/Sunquest charters??? Will SSV continue to provide that, or will SSV move towards supplying AC?

Rootsgirl, as happy as I am that the Leafs won, that Domi incident wasn't good, not good at all...

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