I couldn't find any threads on this, but I read recently in the NZ Herald that Air NZ would begin daily flights from Auckland to Hong kong before the end of the year, flying onwards to London. If this is true, I think it will involve both NZ and AN aircraft flying to Hong Kong from their respective cities in Australian and New Zealand, with the Ansett aircraft flying onwards to London. This would create the brand awareness that Ansett needs in the UK/Europe, and would make a nice alternative to having to get on those packed flights between the South Pacific and LA.
A good strategy I think. Also, I've been thinking how the 2 brands can be more closely integrated and I came up with the following:
1) "Pacific Wave" applied to all Ansett aeroplanes as well
2) Having the same shades of blue/teal on the tail, either Ansett adopting Air NZ's colours, or vice versa, but retaining the separate logos. Personally, I think the Ansett shades are better, although, this would involve altering the colours used for the "Pacific Wave"
3) Creating a single regional brand name across NZ and Australia. The current "Link" name might be out because of Qantas recent moves, but that's no bad thing.
Any thoughts from anyone???