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Why Did West Pac Have So Many Logo Jets

Wed Jun 13, 2001 10:36 am

West Pac Advertised For:

Star Dust



And many others..Why did they do this?

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RE: Why Did West Pac Have So Many Logo Jets

Wed Jun 13, 2001 10:42 am

I would expect United Airline to post something as dumb as this. Why do you think? This fits in that catagory of posts that includes, "Your Favourite Airport Cinnabon".
My views as expressed above are my views alone and do not constitute the views of my employer.
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RE: Why Did West Pac Have So Many Logo Jets

Wed Jun 13, 2001 11:22 am

To awnser the question. It was a very creative way to help pay for thier aircraft. Selling ad space on your airplanes. Fox actually noticed an increase in ratings on thier show the simpsons go up after that logo jet was introduced.

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RE: Why Did West Pac Have So Many Logo Jets

Wed Jun 13, 2001 12:45 pm

Actually, I thought they had the logo jets to keep themselves as a low fare carrier
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RE: Why Did West Pac Have So Many Logo Jets

Wed Jun 13, 2001 1:02 pm

$$$$$$ The advertising revenue was pretty good. Not good enough to keep a bad idea flying though.

McDonald's? I know Crossair and Alitalia have had one or two of them, but not WestPac.
The day you stop learning is the day you should die.
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RE: Why Did West Pac Have So Many Logo Jets

Wed Jun 13, 2001 3:17 pm

the cost of the logo jet was $875,000 plus paint (for a year contract)

mainly it was resorts who advertise
this list is from the last web update of WPAC-

Broadmoor Resort
Fox's The Simpsons
Colorado Springs
Colorado Tech University
Stardust Resort & Casino
Thrifty Car Rental
Pro Rodeo Hall of Fame
Professional Rodeo Cowboys Assoc.
Security Service Federal Credit Union
Sam's Town
Sam's Town II
Purgatory Ski Resort

I guess if I had to choose, I like the "Beat the System" one best (WPAC's own version of a logo jet).

It was purely a business move, and they got recognized for it, even though their business plan had failed in the move to DIA, it was and is still talked about.
Matt D
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RE: Why Did West Pac Have So Many Logo Jets

Wed Jun 13, 2001 9:56 pm

The reasons for the LogoJets is correctly stated above. Many people wondered how such a popular airline could've died. Well, it can be summed up in two things:

1. They served too many cities with too few planes. The majority of their cities only had one flight a day (LAX, LAS, PHX, SFO, and the hub of COS I believe were the ONLY cities that had more than one flight a day).

2. They made the fatal move to DEN. That spelled the end of WP, competing against United and Frontier. Interestingly, Frontier and WP had agreed to merge, and the merger was even reflected in a couple of timetables. Exactly who the surviving carrier was going to be was never made clear. But when WP filed for bankruptcy in Oct of 1997, Frontier backed out of the deal.

During 1995-1997, WestPac was definitely my favorite. Mr Penguin listed almost all of the corporate "LogoJets". he omitted the "final" LogoJet, namely the Womacks Casino LogoJet (N962WP), which debuted in fall of 1997, as swell as the "Crested Butte" Logojet. But there were so many additional liveries that made WestPac even more colorful.

First, was the original three in the basic "standard" livery:


How about LogoJet's promoting WestPac itself?

Winter Wonder Plane
Spring Fling Jet
Super Summer Saver Jet

(all three above were N962WP)

Yes, I agree. There was something classy about the Beat The System Logojet. It was simple, yet elegant.

Moving on. There was also what I called the "Billboard" WestPac. It was all white, with HUGE WESTERN PACIFIC titles running the length of the fuselage, in red and blue letters. The tail was blue on one side, and red on the other. Towards the end of WP's life, another plane was painted in a similar livery, but the tail was white, with the original WP logo in red and the blue stripes on the top of the tail.

Anyone remember the "Split Personality" plane? I believe this was WP's original plane (945WP) repainted into a stunning livery reminiscent of old Braniff's Flying Colors. The plane had a blue fuselage and red tail on one side, and a red fuselage with a blue tail on the other. It was quite a sight.

What about "WestPac Willie"?

Anyone remember that one? I believe it went on to become the Crested Butte Logojet. Most WestPac watchers saw this plane and laughed it off as something that wouldn't last more than a few weeks. It went on to be the longest running "temporary" livery that WP had. It was an ex-USAir bird. All silver (stripes removed), with the USAir blue tail (sans stripes), with just the WP logo and usual white stripes. Then, the only other markings on the a/c was the little "WestPac Willie" logo (similar to Valujet's "Critter" on the forward fuselage. That plane was by far the simplest of any of the WestPac liveries. It lasted for almost a year before it was repainted.

Lastly, WestPac introduced a "new" standard livery that was to become standard on its whole fleet. Alas, it never came to fruition. Even though it never was applied to any aircraft, it did appear on their final 2 or 3 timetables. It was not dissimilar to Northwest. It was red, grey, and red.

WestPac was certainly a colorful addition in the skies, and had it not been for the wreckless (mis)management of their second and final CEO, Mr. Robert Peiser, we could still be enjoying Western Pacific today.
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RE: Why Did West Pac Have So Many Logo Jets

Thu Jun 14, 2001 1:38 am

Matt D is right, but I have a small correction: WestPac had three daily's into DFW, and all of their cities had at least twice daily service, and that became a problem, as the aircraft were stretched to thinly.

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