The reasons for the LogoJets is correctly stated above. Many people wondered how such a popular airline could've died. Well, it can be summed up in two things:
1. They served too many cities with too few planes. The majority of their cities only had one flight a day (LAX, LAS, PHX, SFO, and the hub of COS I believe were the ONLY cities that had more than one flight a day).
2. They made the fatal move to DEN. That spelled the end of WP, competing against United and Frontier. Interestingly, Frontier and WP had agreed to merge, and the merger was even reflected in a couple of timetables. Exactly who the surviving carrier was going to be was never made clear. But when WP filed for bankruptcy in Oct of 1997, Frontier backed out of the deal.
During 1995-1997, WestPac was definitely my favorite. Mr Penguin listed almost all of the corporate "LogoJets". he omitted the "final" LogoJet, namely the Womacks Casino LogoJet (N962WP), which debuted in fall of 1997, as swell as the "Crested Butte" Logojet. But there were so many additional liveries that made WestPac even more colorful.
First, was the original three in the basic "standard" livery:
How about LogoJet's promoting WestPac itself?
Winter Wonder Plane
Spring Fling Jet
Super Summer Saver Jet
(all three above were N962WP)
Yes, I agree. There was something classy about the Beat The System Logojet. It was simple, yet elegant.
Moving on. There was also what I called the "Billboard" WestPac. It was all white, with HUGE WESTERN PACIFIC titles running the length of the fuselage, in red and blue letters. The tail was blue on one side, and red on the other. Towards the end of WP's life, another plane was painted in a similar livery, but the tail was white, with the original WP logo in red and the blue stripes on the top of the tail.
Anyone remember the "Split Personality" plane? I believe this was WP's original plane (945WP) repainted into a stunning livery reminiscent of old Braniff's Flying Colors. The plane had a blue fuselage and red tail on one side, and a red fuselage with a blue tail on the other. It was quite a sight.
What about "WestPac Willie"?
Anyone remember that one? I believe it went on to become the Crested Butte Logojet. Most WestPac watchers saw this plane and laughed it off as something that wouldn't last more than a few weeks. It went on to be the longest running "temporary" livery that WP had. It was an ex-USAir bird. All silver (stripes removed), with the USAir blue tail (sans stripes), with just the WP logo and usual white stripes. Then, the only other markings on the a/c was the little "WestPac Willie" logo (similar to Valujet's "Critter" on the forward fuselage. That plane was by far the simplest of any of the WestPac liveries. It lasted for almost a year before it was repainted.
Lastly, WestPac introduced a "new" standard livery that was to become standard on its whole fleet. Alas, it never came to fruition. Even though it never was applied to any aircraft, it did appear on their final 2 or 3 timetables. It was not dissimilar to Northwest. It was red, grey, and red.
WestPac was certainly a colorful addition in the skies, and had it not been for the wreckless (mis)management of their second and final CEO, Mr. Robert Peiser, we could still be enjoying Western Pacific today.