727LOVER
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Does Airtran Need A New Name?

Mon May 17, 2004 4:58 am

Does anyone think Airtran needs a new name? AIRTRAN??? What is THAT?

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The perfect name for their product would be VALUJET....but we KNOW why they can't use that name.  Big thumbs up


Try to think of a new name.

Peach Airways (Georgia)

Transport Airlines

Something with HEART in it: (because of HARTsfield...get it?)  Big thumbs up
Air Heart
Heart Airlines


Air USA

Proud Bird Airways




I feel woozy....what did you put in that Pudding Pop?
 
WidgetBoi
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 5:04 am

I think they should bring back ValuJet!!!!

jeremy
 
EAL757
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 5:08 am

I flew AirTran when they were ValuJet--ValuJet was fine by me, but AirTran sounds pretty cool too. As far as "what the heck is that" when referring to their name...there are others with names that make less sense: United, for example...a company with little if any unity; JetBlue...I like 'em, but what the heck does the name mean? Delta? ...it may have a history of the river delta or something but they're a metro Atlanta based international carrier--what the heck does Delta have to do with anything!? ...but who cares, we still like 'em all right? I like the name Delta - it's cool; I like JetBlue too--and I like AirTran--if it ain't broke, don't fix it.

However, JetBlue's paint scheme is ugly--that could use a change.

-jeff
 
WidgetBoi
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 5:10 am

The more I think about it, I think AirTran should rebrand itself as the NEW Eastern Airlines Big grin

jeremy
 
luv2fly
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 5:13 am

They have grown the name to be a successful airline and one that gives the mighty DL a run for its money so they should just leave it as is.....
You can cut the irony with a knife
 
EAL757
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 5:14 am

Jeremy, it'll never happen, but you just made me jump in my seat--I'd be the happiest person on the planet if it happened! If we could only get them to rename as Eastern and then buy even one 75 and paint it with the big "757" on the tail! --geez, chills I seem to be getting just thinking about it!!

-Jeff
 
EAL757
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 5:16 am

WidgetBoi, Luv2fly...respect to both of you - good points! Luv2fly - you do make a very good case for AirTran as it's own entity. As much as I loved/love Eastern, I will admit, they were the first carrier (then ValuJet) I flew on after Eastern's demise...and I liked 'em from the start.

Does anybody know if any of ValuJet's original DC-9's (-30's right?) were from Eastern?

-Jeff
 
WidgetBoi
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 5:17 am

While I'd love to see a return of the "757" tail, I think a "717" tail could be just as cool  Big grin

jeremy
 
WidgetBoi
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 5:18 am

As far as I know, most of ValuJet's DC-9-32s were from Delta Big grin


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jeremy


[Edited 2004-05-16 22:23:39]
 
EAL757
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 5:22 am

has ValuJet/AirTran flown anything other the DC-9's/717's and of course the A320s on lease? ...didn't they have 732s for a little while or am I mistaken?

-Jeff
 
WidgetBoi
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 5:27 am

ValuJet flew DC-9-21/31/32s and MD-81s and as far as I know, AirTran has flown 737-200s, DC-9-31/32s, 717-200s and of course the RyanAir-operated A320s.

jeremy
 
Gregg
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 5:33 am

Good name.. How about DeltaII?
 
EAL757
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 5:34 am

are there pictures available of ValuJet MD-80s?

-Jeff
 
DCA-ROCguy
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 5:48 am

I've long thought that the name AirTran sounds like a cargo airline. I think "Liberty Airlines" would sound good--the turquoise-green 'a' on the tail could convert to a Statue of Liberty silhouette. And low fares mean liberty to fly for lots of people who otherwise couldn't afford it.

Eastern Airlines would be good too--as long as they don't let Frank Lorenzo or Charlie Bryan anywhere near it! Big grin

Jim
Need a new airline paint scheme? Better call Saul! (Bass that is)
 
WidgetBoi
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 5:53 am

There's a pic of a ValuJet MD-80 at:

http://www.angelfire.com/dc/douglasjets/ValuJetPhotos2.html

EAL, I hope that helps!

jeremy
 
EAL757
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 5:57 am

Jeremy - thanks so much...had no clue they ever flew the -80

Jeff
 
WidgetBoi
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 6:00 am

I know that there weren't very many in the fleet, maybe 4 or 5, but I could be wrong.

Happy that I could help  Big grin

jeremy

 
nwa man
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 6:05 am

Valujet has way too many negative connotations - in fact, that's why they changed the name to AirTran in the first place. And while changing their name to Eastern or Liberty might sound like a nice idea, AirTran has developed far too much positive brand and product recognition to change its name.

The only possible reason I could see to change the name would be brand confusion with ATA, but I think the aforementioned positives of the AirTran name and AirTran's momentum (new aircraft, recognizable livery, recognition for value, etc) would preclude such a switch.


Regards,

N-Dub
Create your own luck.
 
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solnabo
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 6:10 am

Not a new name but new 320´s  Big grin

Mike//SE  Big thumbs up
Airbus SAS - Love them both
 
SJU767
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 6:21 am

How about ValueTran or AirJet....
 
WidgetBoi
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 6:25 am

I think AirJet could work  Big grin But ValueTran sounds like a cheap department store.

jeremy
 
akjetBlue
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 6:52 am

I'm surprised no one else saw this, but if there was to be a "change in name" why not choose one that is close to something the passenger already knows and associates with AirTran?

Something that says "you're not on a puddle hopper that bounches up and down with the 'spinny' things on the wings."

Something that says "getting you from point A to point B."

Great question?

JetConnect

Great answer?

Smiles,

-Philzy
Save a horse! Ride a Cowboy!
 
WidgetBoi
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 6:54 am

While I'd have to agree that it would be beneficial to pick a name already associated with AirTran, I doubt that JetConnect would ever be chosen because it sounds too regional.

But it is a great name  Big grin

jeremy
 
EAL757
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 6:56 am

JetConnect and ValuTran sound like some UK charter or LCC operators : ) ...but hey, that's an opinion and it's worth about $.02!

I really like AirTran--there's no reason to change it. Shoot, American Trans Air is pretty dumb--didn't they change officially to ATA Airways or something? ...which makes even less sense  Smile

-Jeff
 
JBirdAV8r
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 6:56 am

AirTran has great brand recognition, especially in the eastern US. Why mess with success? "If it ain't broke, don't fix it."
I got my head checked--by a jumbo jet
 
elwood64151
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 7:19 am

are there pictures available of ValuJet MD-80s?

I believe there are, but they *might* be in AirTran colors by the time the photos were taken...

Valujet has way too many negative connotations - in fact, that's why they changed the name to AirTran in the first place.

It's *part* of the reason they changed the name to AirTran. The *other* part of the reason is that they merged with (read "bought") an existing Orland-based carrier named (ta-da!) AirTran.

While I was at first put-off by the name "AirTran," it's been there for five years and I now have some affinity for it (part of that comes from working for them, I guess!).

They're fine the way they are. The only reason to change the name again? Merging with the company I'm going to start!  Big grin
Those who fail to learn history are doomed to repeat it in summer school.
 
WidgetBoi
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 7:26 am

I think the MD-81s were disposed of long before the merger  Big grin

jeremy

 
JayDavis
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 9:15 am

There is some confusion with ATA and even AirTransat in Canada with the AirTran name. Plus, there should be nothing "regional" in the name, such as Eastern, or Peach Air, etc.

AirTran is growing and they are no longer an East Coast carrier only. What about some new name with the A still remaining on the tail so they won't have to repaint the entire aircraft????


Jay
 
srbmod
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 9:51 am

AirTran comes from combining the words "air" and "transportation".

If AirTran were to rename, here are some suggestions:

National Airlines (It would be an appropriate name to change to once they are classified as a major airline)
Trans Coastal Airways
Southways Airways

 
grrtvc
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 9:53 am

I agree, it isn't broke don't fix it. But for some reason when I think AirTran, I think of going down the aisle in the grocery store that has all the white boxes with black lettering, i.e. generic, non-branded....

If they were to change the name my suggestion would be Atlantic Airlines. It keeps the thought that their main focus has been up and the east coast but indicates they do go west.

(Hopefully there isn't another airline out there with this name that I have some how overlooked.) Embarrassment
 
JayDavis
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 12:17 pm

It would be cool if they came up with some new "hip" word that started with an A so they wouldn't have to repaint the tails.......they could use a firm such as Landor and Associates to come up with a new word.......

Atlantic Airlines still gives the impression that they are only flying on the Atlantic Ocean side of the US.

National isn't good. Merged with Pan Am once, the second National went bankrupt. That isn't good either...........


Jay
 
EAL757
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 12:21 pm

I say stick with AirTran...I agree with earlier posts that anything denoting a region (ie Eastern, Southern etc.) just doesn't do it these days. I always liked Threshold or Pioneer, although Pioneer would probably be too much like Frontier.

Jeff
 
grrtvc
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 8:09 pm

Oops... I some how deleted "west" off my suggestion. I meant to say Atlanticwest Airlines.  Wink/being sarcastic
 
BR715-A1-30
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RE: Does Airtran Need A New Name?

Mon May 17, 2004 8:17 pm

Photo copyright Michael Carter.

Does anyone besides me see that this pic was obviously taken in 1995-1996, yet there is a building in the background that says EASTERN? Weird.
Puhdiddle
 
FL1TPA
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RE: Does Airtran Need A New Name?

Wed May 19, 2004 5:34 am

Hi all. AirTran TPA employee here. I like our name brand image as is; but as Jaydavis points out there can be confusion between similar airline names. Here in Tampa / St. Petersburg there are 2 Int'l airports: TPA and PIE (St. Pete) across the bay. At least 1 person per day shows up at the AirTran counter at TPA holding a tkt for TZ (ATA) that only flies from PIE not TPA. They think we're crazy when we tell them they're at the wrong airport. ATA gets our pax at PIE too.
"Looks like I picked the wrong week to stop sniffin' glue."
 
7e72004
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RE: Does Airtran Need A New Name?

Wed May 19, 2004 5:40 am

I think they should use Eastern or Midway  Big thumbs up
The next generation of aircraft is just around the corner!
 
GSPSPOT
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RE: Does Airtran Need A New Name?

Wed May 19, 2004 5:41 am

Airtran is just fine. It's just a matter of marketing and consumer education to differential from other airlines with (sort of) similar names.
Finally made it to an airline mecca!
 
srbmod
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RE: Does Airtran Need A New Name?

Wed May 19, 2004 5:44 am

Valujet actually considered changing their name to Atlantic Airlines (or Airways) after the 592 crash and the restart of ops.

Rumor also had it that Valujet (pre-crash) was going to change it's name to National once it got a certain size.

As for the MD-80 picture with the Eastern hangar in the background, Delta did not take the hangar over until the late 1990s. The City of Atlanta had tried for most of the 1990s to get someone other than Delta to take over the hangar, but could never get a tenant for it. The hangar was used during the 1996 Olympics as a processing area for incoming athletes and IOC dignitaries. The Eastern name was not taken off of the building until the late 1990s. The City tried to get Valujet to take it over, but that fell apart when the airline shutdown for the entire summer and early fall of 1996, and by that time, they couldn't afford the facility as the airline burned through a lot of its' cash reserves during the shutdown.
 
tommy767
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RE: Does Airtran Need A New Name?

Wed May 19, 2004 5:50 am

IMO, it should be renamed as Eastern Airlines. AirTran really is a boring and dulled out name, but the airline has a solid product. Wow. Only if I could see the bare metal livery of Eastern on those 717s and soon to be delivered 73Gs.
"KEEP CLIMBING" -- DELTA
 
7e72004
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RE: Does Airtran Need A New Name?

Wed May 19, 2004 5:51 am

Even if they did use the Eastern name, i think we would see a brand new livery  Sad
The next generation of aircraft is just around the corner!
 
dutchjet
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RE: Does Airtran Need A New Name?

Wed May 19, 2004 5:53 am

AirTran will not be changing its name, it was a miracle that this airline survived the negative publicity of the 592 crash and somehow successfully pulled off a name change and has gone on to do very well for itself - if all goes according to plan they will have a fleet of about 130 very new 73G and 717 aircraft, quite an improvement from the mix of old DC9s from various sources along with a few second or third hand MD80s and 73S airplanes. AirTran is an impressive success story and for some reason it does not get the attention that Southwest or JetBlue have created......did anyone here really think that a small upstart airline would be successful taking on Delta at ATL, its home market? I know that I am happily surprised.

The AirTran name has decent brand recognition at this point, why change it?
 
jmc1975
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RE: Does Airtran Need A New Name?

Wed May 19, 2004 6:02 am

It's needs to be called "Eastern" without question. AirTran has, does and always will sound like it was named after a deceased Chinese patriarch.
.......
 
PHLBOS
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RE: Does Airtran Need A New Name?

Wed May 19, 2004 6:04 am

As it has been already stated by a few; the name should stay as AirTran. They have been successful for the last few years, overcame the ValuJet stigma, and have been expanding into new markets.

Don't mess with success!  Big thumbs up


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Hopefully, with TZ officially changing its name from American Trans Air to ATA (Airways or Airlines) some time ago; the confusion between them and FL (AirTran Airways) will be significantly reduced; though nothing is guaranteed.

If you think AirTran vs. ATA is confusing, then you haven't dealt with novice travelers on code-shared flights with other mainline carriers (i.e NW/CO/DL or US/UA). Frequent travelers may know this but non-frequent flyers have some trouble comprehending this.



[Edited 2004-05-18 23:08:00]
"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981
 
airtran737
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RE: Does Airtran Need A New Name?

Wed May 19, 2004 6:11 am

The name isn't going to change. People know and recognize the "Big A' and that's what we want. It took a lot for us to reinvent ourselves after 592 and the last thing that we need is to have to do it again. For all of you Eastern lovers out there, forget it, Eastern is dead, and we wont take their name. There is way to much baggage associated with Eastern Airlines, bringing it back would be a very painful thing for many former employees who had their lives ruined by Frank and his boys. AirTran is here to stay, people know us, people love us, why should we change our name now?
Nice Trip Report!!! Great Pics, thanks for posting!!!! B747Forever
 
InnocuousFox
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RE: Does Airtran Need A New Name?

Wed May 19, 2004 7:22 am

You guys need to get over this "Eastern" fetish. It's a word, people. It doesn't bring anything back any more than deciding to change the word "wall" to "eggshell". It will still hurt when you run your head into it.
Dave Mark - Intrinsic Algorithm - Reducing the world to mathematical equations!
 
GSPSPOT
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RE: Does Airtran Need A New Name?

Wed May 19, 2004 7:38 am

As much as I feel nostalgic for Eastern Airlines, I think it would be a mistake to bring that name back. It has too many negative connotations. It failed once, came back, failed again, a la Braniff. Leave it alone, I say!
Finally made it to an airline mecca!
 
AGrayson514
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RE: Does Airtran Need A New Name?

Wed May 19, 2004 9:23 am

How about Trans American, like from the movie 'Airplane'? Actually, that wouldn't be a bad name, though maybe Trans America would be better. But personally I think that AirTran has built up an image that is working well for them right now.


~Andrew Grayson
Give a little bit...
 
PIT757
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RE: Does Airtran Need A New Name?

Wed May 19, 2004 11:26 am

How about changing the name to Pterodactyl Airlines for all you Flintstone fans out there. In all seriousness they should keep the name Air Tran. The airline has done well on its own with that name. To re-name Air Tran after a out of business airline is not cool. Let the Eastern Airlines name rest in peace.
 
aa757first
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RE: Does Airtran Need A New Name?

Wed May 19, 2004 11:38 am

I agree now they should keep AirTran, but before the merger/buy out/name change I think Southern Atlantic would have done the trip. Remember Northwest and Southwest both serve destinations out of the zone, but still are household names.

AAndrew
 
airways6max
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RE: Does Airtran Need A New Name?

Wed May 19, 2004 12:00 pm

AirTran isn't the catchiest name around, but if it sells, why change it?

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