As it has been already stated by a few; the name should stay as AirTran
. They have been successful for the last few years, overcame the ValuJet stigma, and have been expanding into new markets.
Don't mess with success!
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Photo © Joseph J. Wagner
Hopefully, with TZ
officially changing its name from American Trans Air to ATA (Airways or Airlines) some time ago; the confusion between them and FL
(AirTran Airways) will be significantly reduced; though nothing is guaranteed.
If you think AirTran vs. ATA is confusing, then you haven't dealt with novice travelers on code-shared flights with other mainline carriers (i.e NW
/CO/DL or US/UA). Frequent travelers may know this but non-frequent flyers have some trouble comprehending this.
[Edited 2004-05-18 23:08:00]
"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981