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Will Snba Join An Alliance?

Mon Jul 05, 2004 2:10 am

Considering the codeshares Oneworld is most likely.

[Edited 2004-07-04 19:12:03]
Flanders + Wallonnia + Brussels = the UNITED STATES of BELGIUM
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RE: Will Snba Join An Alliance?

Mon Jul 05, 2004 2:26 am

Interesting question, Snba is a rather unique airline: certainly larger than a regional airline but not quite a major carrier with a route system limited (by their own choice....which ended up being a good idea) to European and African destinations. One must consider what Sbna could offer to an alliance - service to many European destinations out of BRU and access to Africa; I think that the African destinations make Sbna a good prospect for an alliance since service in that part of the world is limited, most alliances already have Europe covered one way or another. What would Sbna gain - obviously, worldwide coverage however Sbna does not seem to be in any rush and they are doing far better than most expected in their current format.

Which alliance? STAR is getting rather crowded in Europe with LH, SAS, BD, Austrian, rumors about Swiss, etc. SKYTEAM, with AF and AZ and soon KL would not make much sense, which leaves One World, which increasingly seems to be the least cohesive and organized Snba already codeshares with AA on services to the US and with BA on services to the UK, it seems logical....also Oneworld could use additional European coverage.

Sbna seems to be independent minded and may not be interested in a full alliance membership.
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RE: Will Snba Join An Alliance?

Mon Jul 05, 2004 4:01 am

I saw a report on belgian channel libertytv a few months ago (maybe in february or march) and the CEO was asked if his company was planning on joining an alliance. He answered "not yet" and added something like "we don't need that for the moment"...

Be well.

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RE: Will Snba Join An Alliance?

Mon Jul 05, 2004 4:10 am

Yeah I think it has to be OneWorld. For their part they need to strengthen their European coverage, though Eastern/Central Europe would make more sense. As for Snba, I think eventually they will have to join an alliance of some sort or they will be left behind out out in the cold
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RE: Will Snba Join An Alliance?

Mon Jul 05, 2004 5:28 am

If OneWorld seems less than cohesive it's partly to do with the size of the players. For a couple of examples, AA and BA are banned from transatlantic codeshares to LHR/LGW. They've only really just started to develop codeshare opportunities beyond each others hubs. QF and CX are the only carriers at present between Hong Kong and Australia. Developing meaningful codeshares is problematic due to lack of competition.

The alliance in Europe is actually very strong - it just doesn't appear so when you look at it on a codeshare basis. IB, from its MAD hub, has the Carribbean, Central and South America covered. BA, from LHR, has North America, Eastern and Southern Africa, the Gulf and Southern Asia/India covered. AY, from HEL, has the Far East covered (AA), Japan">NRT, KIX, PVG, AA), China">PEK, HKG, BKK, SIN). Where there is overlap the carriers can support this, but each of those hubs has development potential.

So back to the original question, SNBA would be a good fit for OneWorld as it would bring coverage in West Africa (Above BA's Lagos, Abuja and Accra services). Plus its European services can be fed from UK regional airports. The fact that it is also maintaining a full service philosophy is a plus too. Certainly would seem a better alliance fit than EI at present!
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RE: Will Snba Join An Alliance?

Mon Jul 05, 2004 7:48 am

SNBA is very successful without one - so why they should join one ?
Only my two cents  Wink/being sarcastic

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RE: Will Snba Join An Alliance?

Mon Jul 05, 2004 10:54 am

SNBA's small size shouldn't be a problem. Now that the Star Alliance has admitted Blue1, a tiny Finnish regional carrier that even I had never heard of, I think the "taboo" about admitting smaller airlines, if ever there was any, will quickly dissappear. SNBA is a reasonably large airline in terms of route mileage, with several long haul routes operated by widebodied aircraft, and also operates a comprehensive European domestic network and has a reputation for fantastic service.

I think SNBA would be a great fit for the oneworld alliance. It would provide an easy way to route US travellers to Africa, and the location of Brussels would act as a "wedge" between Star Alliance dominated Germany and Skyteam dominated France and Holland, enabling greater penetration of these markets where oneworld does not enjoy a strong presence. SNBA's services are certainly as good as if not better than those of most oneworld carriers, which would be an added advantage.

Of course the problem is that it sounds like SNBA isn't particularly enthusiastic about the prospect of joining an alliance at this time. Alas, oneworld will either have to wait or incentivize SNBA into joining...

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RE: Will Snba Join An Alliance?

Mon Jul 05, 2004 10:56 am

I think if they are good enough and are in good financial shape, they perfectly match with one world!
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