There have been a number of threads of late complaining about airline service, respect, cost, etc. I think it is time to put this to an unscientific test.
I am going to give you a scenario. You must answer A or B to the question, then justify your answer with why you feel that way. There are no right or wrong answers here. Just your honest feelings about a given airline scenario.
? Here goes:
I have $100 million to build an airline. I am going to put in a transcontinental service between LAX
operated by an existing airline, wet leasing the aircraft. In fact, you will not know what airline it is, because the aircraft will be painted into my livery and branding. The aircraft being used will be a brand new 757-200ER
There will be two classes of service: Premium and Economy. The Premium Cabin will seat 36 passengers, feature bed seats, IFE, five course gourmet meals, four cabin attendants (1:9 ratio), a frequent flyer program (fly 10 get one free). You will have your own check in area and boarding area separate from the rest of the aircraft. In fact, you will be boarded last, so you can finish up your work while your coats and hand luggage are taken to the plane (at your choice, of course).
In Economy, there will be 130 seats, with a 33 inch pitch, IFE in the seat, a choice of hot entrees along with a separate dessert service. The seats will be a soft leather with a controller for the IFE with a telephone. the FF
program will feature one flight free for every 20 flights. There will be two cabin attendants, plus two floaters from Premium to assist with the meal service as needed. Note: one is always in the galley during meal prep and clean up.
Just an operational note: The economy meal service will be served after First Class is finished (about 1/3 of the way through the flight). There will be a total of six flight attendants on board the aircraft.
The fares in Premium will be $1000 one way and in Economy, the fares will be $500 one way. Everyone will pay the same fare. If you buy your ticket in advance, the only incentive is that you will receive a better seat assignment than the guy who walks up at the last minute.
I am competing with Airline B. Airline B operates with a 737-700 configured for the same 130 seats in Economy, no premium product. They do not show movies or provide meals and they charge $5.00 for a drink and maybe throw you a bag of peanuts. They do not have seat assignment in advance, you are given a number when you check in and you board when your number is called.
By the way, the fares range from $99.00 21 days in advance to $350 one way walk up fare.
Here are the two questions:
a) who would you fly? Carrier A or B
b) why would you select that carrier?
Please leave your post with the a) as a A or a B and b) as the explanation behind your decision. I will leave this post up for seven days. At the end of the seven days, I will tally the results and post them on a new thread for discussion. Note: Please do not ask questions regarding the scenario, as I will not answer them as it may skew the results.
Time to vote....
Let's see who wins!
Thanks for participating!
David L. Lamb, fmr Area Mgr Alitalia SFO 1998-2002, fmr Regional Analyst SFO-UAL 1992-1998