JEKY
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Joined: Sat Mar 05, 2005 10:54 pm

Should Alitalia Quit His Old Colour-scheme?

Sat Mar 05, 2005 11:30 pm

...watching all this companies changing their old and well-known colours,
I am asking myself if Alitalia should follow the examples from United and KLM (just to mention 2 of the airlines which accepted the challenge of re-newing the image that made them famous all over the world during the years)...
I Have not an answer yet,because if on a hande I think AZ livery looks quite old to me, on the other I continue loving this old fashinating colur-scheme,specially on their 772 and M11...
what do you think?...and which are other airlines which should change their colours?...


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rootsair
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RE: Should Alitalia Quit His Old Colour-scheme?

Sat Mar 05, 2005 11:34 pm

Another should XXairline change their livery thread !!

Nevertheless I do like them!
Reasons they should change :

1) Its getting old, but as we saw with the Air India livery thread many people think its good for at least one airline to keep itself reto

2) To renew their image after their big dfficulties

Reasons why they should NOT change :

1) The great probability it will be a big time Eurowhite sheme like TAP just did . They should modify the green stripe but not take it away.. however since ailrlines like having a very white image I'm scared Alitalia will do the same
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klmflyer
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RE: Should Alitalia Quit His Old Colour-scheme?

Sun Mar 06, 2005 12:42 am

It should be the right time for AZ to change the livery.

The Italian flag colours - red, white, green - should be kept in a new design or pattern, with a new more stylish logo which should also be more appropriate for a country where fashion and style are internationally perceived as the image of the made in Italy.

Although I believe that AZ has other issues to solve - strategy, finance, network, fleet, staff, trade unions - before thinking to invest in a new corporate image.
In any case a new livery should be perfect for introducing a new industrial plan (hopefully successful, although ... ) and a new Alitalia.

Like in the case of Eurofly, the former Alitalia charter arm, which introduced a new nice and attractive livery.
 
srbmod
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RE: Should Alitalia Quit His Old Colour-scheme?

Sun Mar 06, 2005 12:51 am

I can't remember where I saw it at, but I remember seeing an Alitalia livery idea that was dirived from the old DL livery from the Ron Allen era (Green instead of blue on the tail, cheatline and nacelles). It looked very sharp indeed.
 
AeroWesty
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RE: Should Alitalia Quit His Old Colour-scheme?

Sun Mar 06, 2005 2:24 am

Quoting JEKY (reply 0):
I continue loving this old fashinating colur-scheme


It's not old-fashioned in the least. It's classic, pleasing, vibrant without being gaudy, and instantly recognizable. That you continue to love it is testimony to its continued effectiveness and the timelessness of the design.


Quoting RootsAir (reply 1):
Another should XXairline change their livery thread !!


Pot, kettle, black?  Smile
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ariis
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RE: Should Alitalia Quit His Old Colour-scheme?

Wed Mar 09, 2005 8:52 pm

Hi there,

removing that big black dot from the nose would add much to their current livery, in my opinion.

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WunalaYann
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RE: Should Alitalia Quit His Old Colour-scheme?

Wed Mar 09, 2005 9:02 pm

Quoting Ariis (Reply 5):
Hi there,

removing that big black dot from the nose would add much to their current livery, in my opinion.


I definitely agree. As the saying goes : "Elegance is in the details".
 
stall
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RE: Should Alitalia Quit His Old Colour-scheme?

Wed Mar 09, 2005 9:19 pm

Quoting Ariis (Reply 5):
Hi there,

removing that big black dot from the nose would add much to their current livery, in my opinion.


Agreed.

AZ can offer a far better example of 'Italian style'.

They need to add some 'elegance, finesse, dynamism' in their corporate scheme .....after they changed management and employee's attitude of course  Smile

But that's only my humble opinion.
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aerorobnz
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RE: Should Alitalia Quit His Old Colour-scheme?

Thu Mar 10, 2005 7:11 am

keep it as it is. It is a beautiful livery to spot, and even if it would look better to not have the black nose it would lose a bit of that individual Alitalia charm. At least it isn't lost in a sea of white fuselages and low cost carrier billboard liveries.
To me it is distinctively Italian. It's the Maserati of the Airline liveries. Smooth and sophisticated, but old fashioned style at it's best.
It makes it into my top 5 liveries of all time.
Flown to 120 Airports in 44 Countries on 73 Operators. Visited 55 Countries and counting. Wanderlust is like Syphilis, once you have the itch it's too late for treatment.
 
IDISA
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RE: Should Alitalia Quit His Old Colour-scheme?

Thu Mar 10, 2005 7:23 am

Quoting Aerorobnz (Reply 8):
To me it is distinctively Italian. It's the Maserati of the Airline liveries. Smooth and sophisticated, but old fashioned style at it's best.
It makes it into my top 5 liveries of all time.


I agree 100%!! Let me add that AZ bright colours are immediately visible amongst all the other all-white liveries, as can be seen in many photos on a.net.


Quoting KLMflyer (Reply 2):
Like in the case of Eurofly, the former Alitalia charter arm, which introduced a new nice and attractive livery.


Don't agree. There's no paragon between the old stunning green-white-red livery and the new all-gray anonymous colors...
...but ok, it's only my opinion.  Smile


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Pe@rson
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RE: Should Alitalia Quit His Old Colour-scheme?

Thu Mar 10, 2005 6:20 pm

I think AZ has far more important issues than its livery...
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Lan_Fanatic
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RE: Should Alitalia Quit His Old Colour-scheme?

Thu Mar 10, 2005 11:20 pm

Although Alitalia's livery does not fit with the current "trend" I don't think it needs to be changed. Perhaps some slight changes like KLM did, but keeping the cheatline (perhaps soften it a little) as it differentiates it from the rest of the european airline sand also keeping the logo that is extremely effective (whenever I see it I think of Italy).

But well, if they change it, I'm sure italians can do some great work.
 
AlekToronto
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RE: Should Alitalia Quit His Old Colour-scheme?

Fri Mar 11, 2005 5:30 am

Personally I love the AZ colourscheme (as much as I hate AZ service). Classy, distinct and reflective of the Italian flag.
NO MORE EUROWHITE PLEASE!!!!!!
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stall
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RE: Should Alitalia Quit His Old Colour-scheme?

Fri Mar 11, 2005 4:50 pm

Why on earth should AZ go for an eurowhite scheme ???

I'm sure they can do something great with colors !!!
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skidmarks
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RE: Should Alitalia Quit His Old Colour-scheme?

Fri Mar 11, 2005 4:54 pm

Alitalia are not in the best of health right now, and to suddenly spend on re-vamping their scheme would be financially stupid.

However, I do agree it is getting a little tired and when they start to pull out of the financial doldrums, it would be nice to see a change.

Theres my four-pence worth

Andy
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