Names I like:
TrueBlue (B6) - good name, too bad the program is weak.
Rapid Rewards (WN) - gets the point across, although with the end of double-credits for on-line booking, the name sort of rubs it in a bit.
Dividend Miles (US) - I like the "stock market" motif
FlightFund (HP) - again, sort of a cool financial-market sound
Names I'm Ambivalent About:
AAdvantage (AA) - a little clumsy, but fits into the overall "AA" marketing scheme OK
(although there's limits to that - "TrAAin" just grates on my nerves for some reason)
SkyMiles (DL) - good, but a little plain
Mileage Plus (UA) - blah, and what's the "plus"?
Miles and More (LH) - same issue, what's the "more"? Words like "more" and "plus" just don't say anything, really.
Qantas Frequent Flyer - gets the point across, but geez guys, could you have at least tried?
Midwest Miles - yawn!
Names I Dislike:
WorldPerks (NW) - it sounds like it should have something to do with coffee, not flying.
OnePass (CO) - means nothing, and sounds like it's a toll system for the highways, like EZ
A+ Rewards (FL) - clumsy, it just doesn't roll off the tongue well.
Executive Club (BA) - boooorrrrriiinnnnggggg!
EarlyReturns (F9) - Sounds like an election reporting website, or post-Christmas shopping, or something. Inspired by "Rapid Rewards", perhaps?
(edited to add America West)
[Edited 2005-04-30 08:53:53]