I would buy bmi and VS
, pension off Sir Michael and demote Sir Richard, and then rebrand the airline "British Caledonian", retaining all VS
's popular features but with the traditions and professionalism of the BCal brand.
All aircraft would be repainted in BCal's colours and the Golden Lion will once again be flying but this time with access to LHR
and a serious competition to BA
. The BCal uniforms would be back in a jiffy.
MOL on SRB's latest attack at BA: "It's like a little Chihuahua barking at a dying Labrador. Nobody cares."