UA772IAD
Topic Author
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Airline With The Best Slogan/commercials/ads

Tue May 10, 2005 11:53 am

So, of all the slogans and commercials out there, whats the best one/your favorite?

Even though it's not an airline, I love Boeing's "forever new fronteirs".
I also think WN's "ding", "you are now free to move about the country" works well. The commercials are usually funny, too.
For commercials, I like United's animated ones, they're pretty well done, and the music is classic.
 
AirWillie6475
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RE: Airline With The Best Slogan/commercials/ads

Tue May 10, 2005 12:58 pm

The best ones would have to be Continental's and Southwest's
"Work hard fly right" its serious
"Free to move around the country" its clever

Some ones that could be better are:

United's "Its time to fly" Why?
Lufthansa's "Theres no better way to fly" Oh really?
 
Airlinerfreak
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RE: Airline With The Best Slogan/commercials/ads

Tue May 10, 2005 1:13 pm

I like American's commercials when they come up with interesting sayings for why the guy has to get home, I especially like it because they filmed three of the commercials at LAX!!
 
exFATboy
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RE: Airline With The Best Slogan/commercials/ads

Tue May 10, 2005 1:24 pm

My favourite: JetBlue's "We like you, too." Awwwww. It's nice to be liked.
I like some of AA's "we know why you fly" print ads.
"Work Hard, Fly Right" is a good one, too.

The "ding" is cute once, then it starts to grind on the nerves...like so much of Southwest's marketing. (About the 47th time their website insists on capitalizing the word "customers", I want to throw my monitor at a picture of Herb. However, that new anti-Wright Amendment website they have is very well done.)

Those new LH ads we have in the subway..."All for this one moment..." are absolutely awful. They manage to be pretentious and overly sappy at the same time. Lufthansa just does not understand marketing to Americans. Actually, it's something a lot of German companies don't get - look at Deutsche Bank's ads in the financial media or on CNBC.
 
102IAHexpress
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RE: Airline With The Best Slogan/commercials/ads

Tue May 10, 2005 1:28 pm

United’s television commercials set to the music of George Gershwin’s Rhapsody in Blue are my favorite.
I wonder how much United is paying Robert Redford to do those voice-overs?
 
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BNE
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RE: Airline With The Best Slogan/commercials/ads

Tue May 10, 2005 7:42 pm

My favourite adverts at the moment are from Frontier. Look Penguins  laughing 
http://www.frontierairlines.com/about/commercials.asp

The current Jetblue series that are online are interesting talking more about the airline flying experience instead of trying to be cute with talking animals.
http://www.jetblue.com/havefun/media/media.asp

Deltas Good Goes Around is a really slick advert I just think the concept got missed on a lot of people.
http://www.delta.com/home/goodgoesaround/index.jsp?banpg=simplifares

Even Airtran have a batch online. Haven't had a chance to download them all yet but the one I saw "Shipping" just seemed a bit cheap to me, there was a point but it just didn't seem as though it had the Delta flare.
http://www.airtran.com/aboutus/ads/index.jsp

If anyone has links to these adverts then I am interested to watch them. I just can't turn on the TV and watch adverts from United, American or Southwest on my local TV.
Why fly non stop when you can connect
 
exFATboy
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RE: Airline With The Best Slogan/commercials/ads

Tue May 10, 2005 11:03 pm

Yay, penguins!

Forgot one - I love that AirTran ad where the manager fires the guy over the phone, and then they cut to the meeting where the manager is babbling about high profits and how important their people are to them...and the fired guy (having taken advantage of AirTran's low fares) comes out of nowhere and body-slams the pompous git.
 
cornish
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RE: Airline With The Best Slogan/commercials/ads

Tue May 10, 2005 11:27 pm

Virgin had a great advert here in the UK a few years ago advertising their onboard masseur by saying:

BA doesn't give a shiatsu....
Just when I thought I could see light at the end of the tunnel, it was some B*****d with a torch bringing me more work
 
mtyfreak
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RE: Airline With The Best Slogan/commercials/ads

Wed May 11, 2005 3:41 am

I think that one of the coolest slogans around is:

"World Wide reliability"

I´m not sure if it´s from DHL or Fedex but it is very cool,

Can anyone help me with this??

Who´s slogan is it?
Only here for the beer...
 
L410Turbolet
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RE: Airline With The Best Slogan/commercials/ads

Wed May 11, 2005 6:50 am

Czech Airlines just launched an ad campaign also with TV commercials. If you're interested here's link to both 60sec. as well as 30sec. version of the spot:

http://www.csa.cz/cs/news/news_pictu...akce_data/news_picture_akce_11.htm
(it's only in Czech since the ad campaign is targeted on the domestic market)
 
UAalltheway
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RE: Airline With The Best Slogan/commercials/ads

Wed May 11, 2005 11:04 am

I like CO's. Their motto rocks too: Work hard. Fly right.  Smile

http://www.continental.com/company/identity/media.asp
 
jetblueatjfk
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RE: Airline With The Best Slogan/commercials/ads

Wed May 11, 2005 11:16 am

I like jetBlue's the most (of course). I like the other ad campaign (see signature). But I have grown to like the new one. The commercials are funny.

I like F9's also, the penguins are cool.

WN's is cool, I like the ding! you are now free to move about the country
----But first they need to service more routes to let us move around.

 airplane jetBlueAtJFK airplane 
 
MD11junkie
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RE: Airline With The Best Slogan/commercials/ads

Wed May 11, 2005 2:42 pm

DL's motto: "Our business is to help you with yours"
Or SkyTeam's: "Caring more about you"


Cheers! wave 
Gastón - The MD-11 Junkie
There is no such thing as Boeing vs Airbus as the queen of the skies has three engines, winglets and the sweetest nose!
 
UA772IAD
Topic Author
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RE: Airline With The Best Slogan/commercials/ads

Thu May 12, 2005 2:25 pm

Quoting AirWillie6475 (Reply 1):
United's "Its time to fly" Why?

I think its for promotional purposes. On several occassions, recently, I've heard the pursers plug the slogan into their annoucements.
E.G.:
"We would like to welcome you to Chicago's O'Hare airport, where the local time is 3:35 pm. They next time you realize IT'S TIME TO FLY we hope you'll think of us at United again"
 
TUNisia
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RE: Airline With The Best Slogan/commercials/ads

Fri May 13, 2005 12:18 pm

Definitely the UAL commercials. They are simple, touching, and aren't Big Brotherish (aka American's "we know why YOU fly). "Interview" is my fav... I love the scene after he jumps up in the air... the shot of the 777 and then the inside of the cabin. That part with that music is amazing.

They can be viewed at this web address:

http://www.unitedrhapsody.com/unitedrhapsody_commercial.htm
Someday the sun will shine down on me in some faraway place - Mahalia Jackson
 
denplanenut
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RE: Airline With The Best Slogan/commercials/ads

Fri May 13, 2005 9:38 pm

[quote=102IAHexpress,reply=4]United’s television commercials set to the music of George Gershwin’s Rhapsody in Blue are my favorite.
quote]

Exactly what I like best, especially the ones from early 90's. There was one showing a UAL aircraft flying high above... the view was from a window and a little kid was pretending to hold the airplane(silhouette) with two fingers, as if he was the one making the aircraft fly... Rhapsody in Blue playing in the background.

Also enjoy Frontier's animated ads. They are pretty funny.
 
OzLAME
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RE: Airline With The Best Slogan/commercials/ads

Fri May 13, 2005 10:16 pm

I liked the BA TV Commercial a number of years ago that showed people in the desert coming together to make a giant face, with a tune by Malcolm Mclaren called Rock Aria. I really liked the tune more than the ad, although it was a very good ad; I believe it won all sorts of awards.
Monty Python's Flying Circus has nothing to do with aviation, except perhaps for Management personnel.
 
worldxplorer
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RE: Airline With The Best Slogan/commercials/ads

Sat May 14, 2005 7:36 am

My fav would have to be the "Hangar" commercial for Frontier - that cracks me up.

http://www.frontierairlines.com/about/commercials.asp

 rotfl 
 
freedomtofly
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RE: Airline With The Best Slogan/commercials/ads

Sat May 14, 2005 9:41 am

I love the United "Rose" commercial. I actually tried that once on a cross-country flight, the rose died  Sad

~Aaron
You are now free to move about the world.
 
Paul
Posts: 514
Joined: Thu Feb 10, 2005 10:59 am

RE: Airline With The Best Slogan/commercials/ads

Sun May 15, 2005 8:44 am

British Airways subtle attack on LCC's of,

"Venice from £69.99. Return of Course!"

I thought was short, sweet and brilliant

Good job BA!

Paul
Veni, vidi, vici.
 
UAalltheway
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RE: Airline With The Best Slogan/commercials/ads

Sun May 15, 2005 1:12 pm

Quoting WorldXplorer (Reply 17):
My fav would have to be the "Hangar" commercial for Frontier - that cracks me up.

http://www.frontierairlines.com/about/commercials.asp

Hahahah that's hilarious. I especially love the penguin ones also! hehe
 
UAalltheway
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RE: Airline With The Best Slogan/commercials/ads

Sun May 15, 2005 1:23 pm

Quoting Freedomtofly (Reply 18):
I love the United "Rose" commercial. I actually tried that once on a cross-country flight, the rose died Sad

Hahahahhahaha! I'm going to try that sometime haha.

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