My favourite: JetBlue's "We like you, too." Awwwww. It's nice to be liked.
I like some of AA
's "we know why you fly" print ads.
"Work Hard, Fly Right" is a good one, too.
The "ding" is cute once, then it starts to grind on the nerves...like so much of Southwest's marketing. (About the 47th time their website insists on capitalizing the word "customers", I want to throw my monitor at a picture of Herb. However, that new anti-Wright Amendment website they have is very well done.)
Those new LH
ads we have in the subway..."All for this one moment..." are absolutely awful. They manage to be pretentious and overly sappy at the same time. Lufthansa just does not understand marketing to Americans. Actually, it's something a lot of German companies don't get - look at Deutsche Bank's ads in the financial media or on CNBC.