My personal view on what I would do to BMI
Keep mainline at MAN
Mainline to serve major cities/business destinations.
Throw BMIbaby on routes where it can make money... from CWL
... oh, turn bmiBaby to a subsidiary (if not already) and rebrand it.
Revamp the product for value for money SERVICE... But no, not talking about hot meals on every flight! I'm sure a good reliable product somewhere near but not necessarily at par with BA
(unless it makes more money for you!)
Introduce "Shuttle flights" within UK, make CDG
as shuttle flights... but with quality like the rest of the network & FF
stuff like that...
So, where to put the long haul?
Shove the 330s to MAN
, then U can send it to wherever you want... Boost short haul capacity to keep up utility while providing exposure to the long-haul product to the Euro market... but the 330s should be sent to 1 US city daily service, and throw one to Mumbai or something...
Where most the revamping I would give is the administration and HR
instead of where to fling the aircraft...
Promote a culture of "common sense" and introduce more productivity schemes that would actually reward the achievers. In today's age, gotta be lean and mean. Heavy use of IT
to reduce manpower requirements.
Standardise cabin layouts...
Now the regionals? Shove it back to mainline!
And make management more involved with the actual operations like sending managers and directors to different tasks and maybe airports, to do, say, check-ins, luggage handling... etc etc... this would increase team spirit, and better understanding of the airline mechanism by the directors.
Just dreaming... LOL