I'd operate Bombardier Q300s or Q400s, and really
market their efficiency over traditional regional jets.
" would symbolize both economy
(low-fare service), and ecology
(the study of the detrimental effects of modern civilization on the environment).
I'd really push the "green" aspect of the company, making it clear that our aircraft burn less fuel and operate more efficiently than traditional, gas-guzzling turbojets. I'd also cultivate a very environmentally-conscious corporate culture (lots of recycling and responsible business practices), and strongly market that corporate image, as well. The livery would incorporate shades of green. Our logo would be a single leaf, and would be featured on the vertical stabs:
" would be an intended contradiction. Those who are in the know would realize that the Q-Series are powered by jet engines, and those who are not would do what every marketing department wants; they would talk about
the company, and (hopefully) the more efficient turboprop technology would be brought up, and thus emphasized.
The goal would be to appeal to the customer's sense of responsibility and make them feel good about doing their part for the environment (a real stretch here in the US, I know). Each ticket stub would have a personalized thank-you line, and would also tell them how much fuel (relative to a DC-9, for example) they saved on that particular route by selecting EcoJet. For example: "You saved xxx gallons of jet fuel by choosing EcoJet!". Little touches like that.
Overall, the airline operations of the company would be modeled after WN
, and the marketing would be modeled after (and targeted at the customers of) Volkswagen and Apple.