Well if it's time for another round, let me add my input.
British Caledonian: 'We never forget that you have a choice'
Taken up briefly by Air Europe who advertised after BCal's merger with BA
, 'You still have a choice'.
's excellent slogan "only the aircraft gets more attention than you" which judging by these pictures
If the planes are allowed to get that dirty, then it accurately reflects IB
's standards today!
Swissair (the original) also had some excellent slogans advertised during the early 1970's. I cannot remember the exact words but they were something along the lines, "only Swissair could meet the high standards demanded by the Swiss" followed by pictures of passengers complaining that they had arrived 2 minutes late, their coffee was 2 degrees too cold/too hot, the seat was 2 inches too tight, and something with a picture of a packet of powdered milk next to a coffee saying that they would only serve powdered milk on their aircraft when cows produced it.
MOL on SRB's latest attack at BA: "It's like a little Chihuahua barking at a dying Labrador. Nobody cares."