|Quoting FireFly (Reply 5):|
Delta can't afford the investment anymore than UA or NW. Either U.S. airliners will have to attract and keep current customers with top-notch service, F.F. programs, price or comfort. The PTV's come in the comfort category, and if Delta can get in front of the other airlines and advertise this convenience, they may be able to attract new, younger customers.
It is interesting that AA, having so far avoided bankruptcy, is the carrier that is not investing in either new aircraft or entertainment (to speak of). 5 years from now, as technology moves forward, we (and Delta employees) may look back on this investment as a gigantic waste of money and energy. I sincerely hope that is not the case, and that this proves to be a good investment.
Thats not all DL
is wasting money on at a time when they dont have any money at all, they decided to change their logo back to the widget, adding more international flights, sprucing up ATL
, trying to turn their 757s like Uniteds PS
planes, and retrofitting their 764s with Business Elite...theyre spending like there is no tomorrow, it seems to me that this is a recurring trend in the industry, United did the same thing when they were going under, they decided to repaint all their planes, add PS
, add Ted, and add routes...