FCAFLYBOY
Topic Author
Posts: 560
Joined: Sun Nov 05, 2006 5:03 am

Why So Many "Blue" Airlines?

Fri Dec 29, 2006 3:31 am

Hi

I was wondering if there is any proven recipe for success in having the word "blue" in an airline name?
Does it actually make an airline sell more tickets?

I can think of JetBlue, AtlasBlue, Blue Panorama, Blue Sky,Virgin Blue,
Airlines Blue (Argentina?) etc etc....

Anyone think of anymore, and why so many BLUE's!
 
nateDAL
Posts: 404
Joined: Thu Jan 05, 2006 11:38 am

RE: Why So Many "Blue" Airlines?

Fri Dec 29, 2006 3:34 am

It is pretty obvious.

The sky is blue.
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thepilot
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RE: Why So Many "Blue" Airlines?

Fri Dec 29, 2006 3:35 am

Blue1


Filler
Filler
From YVR
 
FCAFLYBOY
Topic Author
Posts: 560
Joined: Sun Nov 05, 2006 5:03 am

RE: Why So Many "Blue" Airlines?

Fri Dec 29, 2006 3:39 am

Quoting NateDAL (Reply 1):
The sky is blue

Actually it's not  Big grin
 
Gemuser
Posts: 4348
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RE: Why So Many "Blue" Airlines?

Sat Dec 30, 2006 10:01 am

Virgin Blue (DJ) is obvious! The planes are red, so we have to* call the airline Blue, add Virgin and you get Virgin Blue! Simple!

* Why "have to"??? I hear you ask?? Sorry its a national secret  Smile


Gemuser
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AirCop
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RE: Why So Many "Blue" Airlines?

Sat Dec 30, 2006 10:12 am

Blue paint was on sale.  white 
 
Lite
Posts: 269
Joined: Wed Jan 03, 2007 1:53 am

RE: Why So Many "Blue" Airlines?

Wed Jan 03, 2007 8:33 am

The sky is thought of by the mass public, myself included, as being generally blue, with "blue skies" being a very positive image of holidays or something being trouble-free. I'd imagine that is what most marketing people think of when they use the word "blue" in the name of a company. When they use it on the liveries, uniforms and interiors of airlines - I'd say it's because blue, particularly a navy shade, always looks very professional.
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N231YE
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Joined: Tue Jul 25, 2006 9:24 am

RE: Why So Many "Blue" Airlines?

Wed Jan 03, 2007 8:40 am

Quoting FCAFLYBOY (Thread starter):
Anyone think of anymore, and why so many BLUE's!

In a world where Euro white based-schemes rule...the color blue sticks out very well  smile 
 
VC10DC10
Posts: 605
Joined: Sun Apr 30, 2006 9:56 am

RE: Why So Many "Blue" Airlines?

Wed Jan 03, 2007 8:54 am

I think another part of the answer is that a few years ago "blue" was a very popular word in the marketing world in general. I remember a few restaurants around that time in my city with the word in their names -- they don't exist anymore.
 
northstardc4m
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RE: Why So Many "Blue" Airlines?

Tue Jan 09, 2007 6:01 am

Blue is also a cold color, meaning it stands out to the eye more than warm colors like green... it also renders best between reflective (say the airplane) and luminescent (monitors) than any other real color (grey scale not counted).
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RyanairGuru
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RE: Why So Many "Blue" Airlines?

Wed Jan 10, 2007 2:34 am

Any marketing professional willl tell you that blue psycologically represents quality, a bit like purple (though not many arlines use that colour).
Worked Hard, Flew Right
 
COEI2007
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Joined: Wed Jan 17, 2007 1:33 am

RE: Why So Many "Blue" Airlines?

Wed Jan 24, 2007 6:49 am

Maybe its related to Blue being a calming colour??? I like blue colour schemes, although I prefer green!

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Yellowstone
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RE: Why So Many "Blue" Airlines?

Thu Jan 25, 2007 1:13 am

I seem to recall reading somewhere that blue is the most likely color a person will choose when asked what their favorite color is.
Hydrogen is an odorless, colorless gas which, given enough time, turns into people.
 
WestJetYQQ
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Joined: Thu Jan 18, 2007 1:31 pm

RE: Why So Many "Blue" Airlines?

Thu Jan 25, 2007 10:57 am

I think it is because it so much easier to make a blue paint scheme work. And if you can't think of a name for the airline....what etter way than to name it after your airplanes colour?
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B6JFKH81
Posts: 1970
Joined: Thu Mar 16, 2006 6:35 am

RE: Why So Many "Blue" Airlines?

Sat Jan 27, 2007 3:42 am

Blue Wings I think is another one that is in Europe.

B6 was named JetBlue because the CEO's favorite color is Blue. There were a few other names before they finally settled with JetBlue.
"If you do not learn from history, you are doomed to repeat it"

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