thirteenright
Posts: 175
Joined: Sat Jun 09, 2007 11:28 am

Should Virgin Re-Brand Its Airlines?

Sun Dec 30, 2007 1:08 am

I find Virgin's airline branding somewhat strange. With names like Polynesian Blue, Virgin Blue, V Australia, and Pacific Blue you know it's a Virgin Airline but nothing more.

Yet there is Virgin Atlantic, Virgin Nigeria, and now Virgin America. I think Virgin should rebrand its non geographically named airlines (and give them all a consistent livery at the same time!)

- V Australia would be Virgin Pacific and be the sister "flagship" airline, akin to Virgin Atlantic.

- Virgin Blue/Pacific Blue could rebrand as Virgin Australia/Virgin New Zealand or Virgin Oz/Virgin Kiwi

- Polynesian Blue could rebrand as Virgin Polynesia

- Or all the "Blue" airlines could re-brand as Virgin Oceania
 
lrdc9
Posts: 263
Joined: Mon Sep 24, 2007 6:27 am

RE: Should Virgin Re-Brand Its Airlines?

Sun Dec 30, 2007 1:22 am

Why fix what ain't broke?
Just say NO to scabs.
 
Birdwatching
Posts: 3573
Joined: Sat Sep 06, 2003 10:48 am

RE: Should Virgin Re-Brand Its Airlines?

Sun Dec 30, 2007 1:25 am

From a customer point of view, do these airlines have any connection anyway? I mean, you can't book a Virgin Atlantic ticket that connects onto a Virgin America flight, right?

(Correct me if I'm wrong)

Soren  santahat 
All the things you probably hate about travelling are warm reminders that I'm home
 
RW170
Posts: 194
Joined: Mon Sep 17, 2007 7:06 am

RE: Should Virgin Re-Brand Its Airlines?

Sun Dec 30, 2007 1:31 am



Quoting Birdwatching (Reply 2):
you can't book a Virgin Atlantic ticket that connects onto a Virgin America flight, right?

That's correct, at least for now.
319/320/321/712/733/734/735/73G/738/752/753/763/CR2/CR9/DH8/135/145/170/175/190/D9S/D94/D95/M82/M83/M88
 
gigneil
Posts: 14133
Joined: Fri Nov 08, 2002 10:25 am

RE: Should Virgin Re-Brand Its Airlines?

Sun Dec 30, 2007 1:32 am

The ones without Virgin in the name aren't Virgin. Poly Blue and V Australia are run by the company that owns Virgin Blue, which isn't SRB.

NS
 
thirteenright
Posts: 175
Joined: Sat Jun 09, 2007 11:28 am

RE: Should Virgin Re-Brand Its Airlines?

Sun Dec 30, 2007 2:32 am



Quoting Gigneil (Reply 4):
The ones without Virgin in the name aren't Virgin. Poly Blue and V Australia are run by the company that owns Virgin Blue, which isn't SRB.

NS

The naming competition for V Australia included the names Virgin Australia and Virgin Pacific so they were choices and Pacific Blue is operated by Virgin Blue so its a Virgin branded company.
 
TruemanQLD
Posts: 1346
Joined: Sat Feb 24, 2007 1:09 pm

RE: Should Virgin Re-Brand Its Airlines?

Sun Dec 30, 2007 3:02 am



Quoting ThirteenRight (Thread starter):
Polynesian Blue



Quoting ThirteenRight (Thread starter):
V Australia, and Pacific Blue



Quoting ThirteenRight (Thread starter):
V Australia would be Virgin Pacific and be the sister "flagship" airline, akin to Virgin Atlantic.



Quoting ThirteenRight (Thread starter):
Virgin Blue/Pacific Blue could rebrand as Virgin Australia/Virgin New Zealand or Virgin Oz/Virgin Kiwi



Quoting ThirteenRight (Thread starter):
Polynesian Blue could rebrand as Virgin Polynesia



Quoting ThirteenRight (Thread starter):
- Or all the "Blue" airlines could re-brand as Virgin Oceania

All those ideas wouldnt work as part of the SQ owning VS agreement that no international (excluding VS) is allowed to fly international under the Virgin brand name. V Australia was named like that so people saw it as Virgin Australia. As for Polynesian Blue as part of the deal with the Samoan (I think) government they had to keep the Polynesian name and Virgin Polynesian wouldnt work as it had to fit in with P-Blue and V-Blue
 
DeltaAVL
Posts: 1525
Joined: Wed Mar 21, 2007 10:15 pm

RE: Should Virgin Re-Brand Its Airlines?

Sun Dec 30, 2007 5:03 am

That's a lot of virgins!  Wow!
"We break, We bend, With hand in hand, When hope is gone, Just hang on." -Guster
 
BA787
Posts: 2381
Joined: Sat Jun 03, 2006 9:40 pm

RE: Should Virgin Re-Brand Its Airlines?

Sun Dec 30, 2007 5:11 pm



Quoting DeltaAVL (Reply 7):

and yet they have more experience than you'd think  Wink

Fantastic slogan that

BA787

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