I recently flew on UA and when I went to SFO from ORD, they offered BOB. I always noticed that UA probably not been update their BOB for while now. I am sure that many passengers are getting tired of same BOB all of the time. In addition, another airlines have been start to change their BOB with mixed of box and fresh meal.
I also think that all of airlines should consider of offer fresh meal on all of flight from east coast to west coast included from HUB too. It is silly to eat on cheap small box for 4 hrs or more flight that would not satisfy many passengers. I also notice both way to SFO and from SFO to ORD, not many passengers purchase UA BOB. Also, none of those BOB is breakfast consider for people who board flying out so early in morning.
I think that UA should update their BOB and think of add some fresh meals. Also offer some kind of breakfast meal on morning flight.
Any comments or suggests welcome.