Pe@rson
Topic Author
Posts: 16003
Joined: Sat Jan 13, 2001 6:29 pm

Airlines' Available-to-buy In-flight Refreshments

Thu Aug 28, 2008 11:36 am

As you know, a good number of airlines, primarily low-cost, charge for in-flight refreshments. It's time for a fun little questionnaire, and it's not designed for any purpose other than to gain A.net members' views about it.

1) What immediately springs to mind when you think about airlines' available-to-buy in-flight refreshments? This could be airline-specific or collectively.

2) Do you purchase in-flight refreshments?

If yes, why? Thinking about some experiences, what did you like and dislike about your purchases?

If no, why not? What could have been done to convince you to buy?

3) What do you think airlines could do to generate more in-flight refreshment sales?
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
jetblueguy22
Posts: 2532
Joined: Thu Nov 29, 2007 12:26 am

RE: Airlines' Available-to-buy In-flight Refreshme

Thu Aug 28, 2008 9:35 pm



Quoting Pe@rson (Thread starter):
1) What immediately springs to mind when you think about airlines' available-to-buy in-flight refreshments? This could be airline-specific or collectively

I think of like alcohol

Quoting Pe@rson (Thread starter):
2) Do you purchase in-flight refreshments?

No

Quoting Pe@rson (Thread starter):
3) What do you think airlines could do to generate more in-flight refreshment sales?

Offer more. They should offer more stuff like Red Bull and Monster energy drinks. I know some do but more shold. They should all start with Vitamin Water and Gatorade as well. With more people being health conscious now it would work out well. And with families traveling with small children they would rather have them drink Gatrade than coke or Pepsi.
Blue
Look at sweatpants guy. This is a 90 million dollar aircraft, not a Tallahassee strip club
 
Pe@rson
Topic Author
Posts: 16003
Joined: Sat Jan 13, 2001 6:29 pm

RE: Airlines' Available-to-buy In-flight Refreshme

Thu Aug 28, 2008 9:48 pm



Quoting Jetblueguy22 (Reply 1):
Quoting Pe@rson (Thread starter):
1) What immediately springs to mind when you think about airlines' available-to-buy in-flight refreshments? This could be airline-specific or collectively

I think of like alcohol

I understand where you're coming from, but I was thinking more about reactions... i.e. expensive or good value or poor quality or fresh or tasty or inconsistent, etc, etc.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
GST
Posts: 808
Joined: Wed Jun 11, 2008 10:27 am

RE: Airlines' Available-to-buy In-flight Refreshme

Thu Aug 28, 2008 9:56 pm

1) Very expensive.

2) Occasionally. The price is usually far too high to justify quenching my thirst or pluggung my hunger on what is (for me) usually a short flight.

3) Make drinks less expeensive. More people will drink them and a good number will get other things to go with it, ie. a coke and bag of crisps instead of just the former.
 
jhooper
Posts: 5560
Joined: Thu Dec 13, 2001 8:27 pm

RE: Airlines' Available-to-buy In-flight Refreshme

Thu Aug 28, 2008 10:21 pm



Quoting Pe@rson (Thread starter):
1) What immediately springs to mind when you think about airlines' available-to-buy in-flight refreshments? This could be airline-specific or collectively.

I think of a bottom-feeder airline, who can't compete in the marketplace, using nickel and dime tactics and pissing off the travelling public.

Quoting Pe@rson (Thread starter):
2) Do you purchase in-flight refreshments?

Hell no!

If yes, why? Thinking about some experiences, what did you like and dislike about your purchases?

If no, why not? What could have been done to convince you to buy?

Nothing. I will go thirsty before paying $2 for a diet coke when I already spent $400 on an airline ticket.

Quoting Pe@rson (Thread starter):
3) What do you think airlines could do to generate more in-flight refreshment sales?

Why not focus on building a better product that builds goodwill and loyalty among customers to increase your bottom line rather than charge for everything?
Last year 1,944 New Yorkers saw something and said something.
 
jetblueguy22
Posts: 2532
Joined: Thu Nov 29, 2007 12:26 am

RE: Airlines' Available-to-buy In-flight Refreshme

Thu Aug 28, 2008 10:54 pm



Quoting Pe@rson (Reply 2):
I understand where you're coming from, but I was thinking more about reactions... i.e. expensive or good value or poor quality or fresh or tasty or inconsistent, etc, etc.

Oooooooo. Ok. I think of bad value because the package has almost nothing in it. And typically its not that good tasting. Stuff like the snack boxes on NW are just horrible.
Blue
Look at sweatpants guy. This is a 90 million dollar aircraft, not a Tallahassee strip club
 
PITingres
Posts: 994
Joined: Fri Dec 21, 2007 1:59 am

RE: Airlines' Available-to-buy In-flight Refreshme

Fri Aug 29, 2008 12:31 am

1) boring, uninteresting, cardboard, never changes, yuck.

2) hardly ever, mostly because buy-on-board is usually predictable, crappy, and expensive. if I'm really hungry and didn't bring my own snack on, I might buy. Best improvement? mix it up a little, don't push the same carb-enriched junk for months on end.

3) buy-on-board is a non starter because it's a pain, a lousy value, and because it's difficult or impossible to expense. Pre-sell the food with the ticket and I might be more tempted.

My answers relate to food buy-on-board, drink is an entirely different thing. I won't pay for water. Non-alcoholic drinks, only if the fare was Ryanair-style cheap and the carrier makes everyone pay. I don't mind paying for my booze (here again, a pre-sale would be even better, sort of like the WN drink tickets for B.S.)
Fly, you fools! Fly!
 
Ansett767
Posts: 812
Joined: Tue May 18, 1999 9:33 am

RE: Airlines' Available-to-buy In-flight Refreshme

Fri Aug 29, 2008 12:53 am

1.

Soft drinks

2.

If the flight is under an hour generally no. If longer I will as I tend to get thirsty or peckish

3.

offer deals on multi purchases e.g. on drink + sandwich + chips (easyjet)

IN fact, by offering prices that are low, lower than airport prices whcih is not hard to do, people will tend to buy on board. I noticed that for example sandwiches at Nice airport were around 5-7 Euros and they were below par so the next time I flew easyjet I bought a hot cheese and pepproni sandwich (more like a pizza!) AND a drink (drinks were 3 euro alone on the ground) for just more than a sandwich price on the ground and it was delish! (and im by no means a fan of airline food usually)

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