ota1
Posts: 38
Joined: Wed Apr 30, 2008 12:08 pm

JK To Introduce New Logo - Vote Now!

Tue May 05, 2009 8:29 pm

According to this article (in Spanish) Spanair is looking for a new logo, livery and all over company image. This comes as JK has been acquired by a group of Catalan investors planning to reposition it as the leading carrier at BCN. Both employees and customers can elect one of the two logos posted below (until May 10th).

http://estaticos01.expansion.com/imagenes/2009/05/05/1241524059_1.jpg

Both have been designed by Morillas Brand Design

You may vote for the new logo at www.spanair.com (Spanish site)


Wonder what the corresponding liveries look like...

[Edited 2009-05-05 13:49:46] link added

[Edited 2009-05-05 14:03:35]
 
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shamrock350
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RE: JK To Introduce New Logo

Tue May 05, 2009 8:41 pm

I like the orange and blue combination as it's more likely to produce an interesting livery but both designs remind me of telephone company logos for some reason.
 
seemyseems
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RE: JK To Introduce New Logo

Tue May 05, 2009 8:43 pm

Those to proposed ones look very nice, I always thought the JK livery looked a bit oldy. Will they introduce a new livery too?
seemyseems
 
usflyer msp
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RE: JK To Introduce New Logo

Tue May 05, 2009 8:51 pm

I dislike both, wayyyyyy too generic.....if I had to choose, I guess I would choose the all-blue one as it is cleaner. The blue and orange one reminds me of Turkish for some reason.
 
seemyseems
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RE: JK To Introduce New Logo

Tue May 05, 2009 8:54 pm



Quoting USFlyer MSP (Reply 3):
I dislike both, wayyyyyy too generic.....if I had to choose, I guess I would choose the all-blue one as it is cleaner. The blue and orange one reminds me of Turkish for some reason.

Plus the text used on the blue one looks much nicer than the other one.
seemyseems
 
sq_ek_freak
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RE: JK To Introduce New Logo

Tue May 05, 2009 8:59 pm

Isn't the font and the color combo of the first logo pretty much the same as Lufthansa? The second one reminds me of Dreamliner for some reason, but to me looks really boring. They both do. If I had to pick I'd say the second one, just because they might have more potential to do something cool with that one once they actually paint their planes.
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OA260
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RE: JK To Introduce New Logo

Tue May 05, 2009 9:01 pm



Quoting Shamrock350 (Reply 1):
I like the orange and blue combination

Me too it looks very nice.
 
ota1
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RE: JK To Introduce New Logo - Vote Now!

Tue May 05, 2009 9:36 pm



Judging from what the logos will most probably look like tickets, boarding passes and so on, I like the orange logo better... maybe they should combine the orange logo with the other font...
 
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shamrock350
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RE: JK To Introduce New Logo - Vote Now!

Tue May 05, 2009 9:42 pm



Quoting Ota1 (Reply 7):
maybe they should combine the orange logo with the other font...

I think that would look nice, the orange is the only reason I like the first logo as it adds a bit of colour but the font is really cheap looking whereas the second logo is very boring but the font is much smarter would look quite good with the orange.
 
LHboyatDTW
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RE: JK To Introduce New Logo - Vote Now!

Tue May 05, 2009 10:29 pm



Quoting Ota1 (Reply 7):
maybe they should combine the orange logo with the other font...

agreed

Is it just me, or does the font with the orange logo look familiar to LH?
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BrianDromey
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RE: JK To Introduce New Logo - Vote Now!

Tue May 05, 2009 10:38 pm



Quoting LHboyatDTW (Reply 9):
Is it just me, or does the font with the orange logo look familiar to LH?

I was thinking that too. It looks very similar to LH.
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Vasu
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RE: JK To Introduce New Logo - Vote Now!

Wed May 06, 2009 11:42 am



Quoting Ota1 (Reply 7):
I like the orange logo better... maybe they should combine the orange logo with the other font...

True... I think that would look nicer too
 
rajrs
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RE: JK To Introduce New Logo - Vote Now!

Wed May 06, 2009 12:09 pm



Quoting Shamrock350 (Reply 1):
I like the orange and blue combination as it's more likely to produce an interesting livery but both designs remind me of telephone company logos for some reason.

At very first look , orange logo remind me Sony Ericsson logo. It is not same but ..


Rajrs.
 
A330Fan1
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RE: JK To Introduce New Logo - Vote Now!

Wed May 06, 2009 12:20 pm

The orange and blue, hands down. The orange gives the overall image a nice kick that the other logo doesn't offer.
 
aircatalonia
Posts: 529
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RE: JK To Introduce New Logo - Vote Now!

Wed May 06, 2009 1:14 pm

Both logos look boring and not very innovative to me.

The orange one looks like LH and the blue-white looks like a futuristic version SAS.
 
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CrimsonNL
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RE: JK To Introduce New Logo - Vote Now!

Wed May 06, 2009 1:29 pm

I voted for the orange one, people will remember a logo much better then some curved line!
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manfredj
Posts: 76
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RE: JK To Introduce New Logo - Vote Now!

Wed May 06, 2009 1:34 pm

Orange logo with the blue font....if that's all we have to choose from.
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LH417AF025
Posts: 181
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RE: JK To Introduce New Logo - Vote Now!

Wed May 06, 2009 1:46 pm

i am all for the change in branding... but i wish that they would have been able to incorporate the current "swoosh" into it!!
 
chootie
Posts: 170
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RE: JK To Introduce New Logo - Vote Now!

Wed May 06, 2009 1:56 pm

Would have hoped that more of a choice would be offered. Or a contest similar to the Alaska Airlines competition. Since there are only two, most assured orange and blue(mundo).
chootie
 
kiwiandrew

RE: JK To Introduce New Logo - Vote Now!

Wed May 06, 2009 2:02 pm

shouldnt this be in "polls and prefs" ?

anyway , I agree that the one on the left is better and also agree with the comment below about the font

Quoting LHboyatDTW (Reply 9):
agreed

Is it just me, or does the font with the orange logo look familiar to LH?

 
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Owleye
Posts: 484
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RE: JK To Introduce New Logo - Vote Now!

Thu May 07, 2009 4:52 am



Quoting LHboyatDTW (Reply 9):
Is it just me, or does the font with the orange logo look familiar to LH?

No, it's not just you... it looks like an affiliate of LH though the best logo of the two.

Vote: logo # 1
 
FlySSC
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RE: JK To Introduce New Logo - Vote Now!

Sun May 10, 2009 10:26 am

I would vote for the "LUFTHANSPANAIR" orange/blue logo ...
 
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SQ773
Posts: 195
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RE: JK To Introduce New Logo - Vote Now!

Sun May 10, 2009 3:35 pm

I have immediately visited the page and....saw the two choices. To my surprise, one of the options is extremly similar to that of Lufthansa : same type of wrtitting, same color...and a rounded orange logo. From my point of view the only thing missing is the Crane to cry Bingo !

My question is : Is that legal ? Is there no other way to create a new identity than copying one that is recognisable all around the world ?

I home this option is not the one winning the survey...

cheers

sq773
 
linglesou
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RE: JK To Introduce New Logo - Vote Now!

Mon May 11, 2009 4:51 am

It's true, the orange logo does look quite similar to the Sony Ericsson logo - I reckon a sortof hybrid orange one with the font of the blue line one would look rather nice...
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