zrs70
Posts: 3300
Joined: Sun Dec 10, 2000 4:08 am

If Southwest Or Jetblue Had VIP Clubs....

Sat Sep 12, 2009 12:04 am

Where would they be and would you join?
17 year airliners.net vet! 2000-2016
 
N623JB
Posts: 77
Joined: Sat Sep 22, 2007 3:22 am

RE: If Southwest Or Jetblue Had VIP Clubs....

Sat Sep 12, 2009 12:28 am

I would Join JetBlue's VIP Club if there were to be one.I think their clubs would be at their main focus cities and especially in JFK T5-their base of operations. I would join the club without any questions. Somethings that I would see in the club would be comfy leather couches, free drinks/snacks and other complimentary stuff as well.

[Edited 2009-09-11 17:29:40]
Bring JetBlue To Mexico City! (TLC and/or MEX would be great)
 
Lexy
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RE: If Southwest Or Jetblue Had VIP Clubs....

Sat Sep 12, 2009 12:34 am

Well, WN's would almost all be located in their "Focus City's".

Places like MDW (x2), BWI, FLL (x2), DAL, HOU, LAX, BNA, PHX, STL, DEN, LAS (x2), MCO, etc. All of those host a large number of flights and "connections" a day. So with that, a club would probably work well in those airports.
Nashville, Tennessee KBNA
 
Lufthansa
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RE: If Southwest Or Jetblue Had VIP Clubs....

Sat Sep 12, 2009 12:37 am

SWA.... no way.

Jetblue is a possibility because they at least understand that a poloshirt is not an airline uniform. Image and presentation are important and being a LCC doesn't excuse that, as others such as Jetstar, Easyjet and Air Asia have shown. Jetblue makes some effort in this department, and as such I can see them being able to put together a successful lounge (Indeed fellow new world carrier Virginblue does have lounges, and they work well too!)

SWA on the other hand...I'm not sure they provide the sort of thing a person who pay's their own money to join a lounge would offer. They'd need to ditch the poloshirts in the lounge, pay for some contemporary furniture, and start offering a few things like decent wine. My guess would be SWA would conclude that this largely isn't their target market,(much the same as Tiger Airways, or Ryanair) and going to the trouble of adding some of those perks in a fashion that would be good enough to get people pay hundreds of dollars in membership fees would be against their business model and probably wouldn't have much of a business case. You've got to look at the primary market served and how they operate. For Jetblue I can see it working because NYC is their home. Lots of business types and even leisure types who'd pay and expect more. But the "mums and dad's" of Middle America?

That being said there are probably some routes where SWA, if they were to make some changes, could make these things work. I'm thinking the Triangle of the Texas cities where it all started for them, and Intra Californian shuttle type flights. Maybe they could 'rebrand' these flights to some kind of upgraded shuttle service and a lounge may work well just for these airports.
 
SANAV8R
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RE: If Southwest Or Jetblue Had VIP Clubs....

Sat Sep 12, 2009 12:41 am

They would probably sell access when selling tickets. I know on some airlines there is an option to purchase lounge access when purchasing tickets (based on fare class), I could imagine WN would have something where if you purchase their BusinessSelect fare you could recieve/pay a small fee for the lounge. Obviously in some cases many of the airports they serve there might be difficulty in implementing a lounge but some places such as BWI would be perfect.

B6 would definitely have benefit from its frequent passengers. At Terminal 5 especially (one in Saarinen structure would be really cool).
 
kl911
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RE: If Southwest Or Jetblue Had VIP Clubs....

Sat Sep 12, 2009 12:45 am



Quoting Zrs70 (Thread starter):
Where would they be and would you join?

Nah, don't care about lounges. Bars enough at airports where you can get a few beers before the flight, and people watching is more fun in a terminal then in a quiet lounge..
 
Cubsrule
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RE: If Southwest Or Jetblue Had VIP Clubs....

Sat Sep 12, 2009 12:58 am



Quoting Lufthansa (Reply 3):
SWA on the other hand...I'm not sure they provide the sort of thing a person who pay's their own money to join a lounge would offer.

Are you arguing that the business people who fly WN are not the sort of people who would pay for lounge access?
I can't decide whether I miss the tulip or the bowling shoe more
 
Lufthansa
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RE: If Southwest Or Jetblue Had VIP Clubs....

Sat Sep 12, 2009 1:06 am



Quoting Cubsrule (Reply 6):
Are you arguing that the business people who fly WN are not the sort of people who would pay for lounge access

Not at all. They would pay. But SWA has a very vast network built on lots of O& D traffic, and that model works on primarily flying mums and dads and grandma once a year. SWA definately carriers business PAX on these routes without question. I'd say particularly owners of small businesss who have to pay for it out of their own pocket, however in order to make a business case for a lounge, you're going to need critical mass of these people. That business case is going to need to be made either two ways. Firstly, SWA generates significantly more traffic high yeilding by incurring the cost of the lounge at key airports such as lax (that case will never stack up at plenty of the 'spoke' airports) or that that they can succesfully sell enough memeberships to cover the cost of construction, operation and make a small profit. My arguement is that the mix of SWA traffic, and SWA's target customer means that business case doesn't stack up. If SWA had different focus, and actively targeted a higher percentage of business pax rather then just those wanting value for money to get from A to B, i'd say things might be different but their successful business model wasn't built on that. Jetblue on the other hand in NYC is in a very different position.
 
Cubsrule
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Joined: Sat May 15, 2004 12:13 pm

RE: If Southwest Or Jetblue Had VIP Clubs....

Sat Sep 12, 2009 2:49 am



Quoting Lufthansa (Reply 7):
Firstly, SWA generates significantly more traffic high yeilding by incurring the cost of the lounge at key airports such as lax (that case will never stack up at plenty of the 'spoke' airports) or that that they can succesfully sell enough memeberships to cover the cost of construction, operation and make a small profit. My arguement is that the mix of SWA traffic, and SWA's target customer means that business case doesn't stack up.

I don't think anyone is arguing that WN could, would, or should build lounges at all 68 stations. No airline does that. But if you compare the number of business passengers flying WN at, say, STL with the number who fly US at, say, GSO or BDL, I think you'd find that the critical mass is present at some larger stations, and most of those stations do see some connections.
I can't decide whether I miss the tulip or the bowling shoe more
 
Lufthansa
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Joined: Thu May 20, 1999 6:04 am

RE: If Southwest Or Jetblue Had VIP Clubs....

Sun Sep 13, 2009 4:34 am



Quoting Cubsrule (Reply 8):
But if you compare the number of business passengers flying WN at, say, STL with the number who fly US at, say, GSO or BDL, I think you'd find that the critical mass is present at some larger stations, and most of those stations do see some connections

But is there a business case? Will, buy building lounges at those airports either (1) - increase the number of higher yeilding pax, or (2) those existing business pax, will they pay a sufficient amount in memberships to cover the cost of contruction and operation and then allow for a small profit on top. You see, SWA already has their business without the need to provide this facility and they're not really at any threat of losing it. Chasing big corporate contracts is another issue altogether. The questions is, not if those existing business PAX would like that. I'm sure they would. I just dont see their being a business case to invest that money.

Now if SWA started chasing big corporate accounts I'd say they'd need those lounges on strategic grounds to go and get them... but they'd also need intercontinental flights. That's not their business model.
 
Cubsrule
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Joined: Sat May 15, 2004 12:13 pm

RE: If Southwest Or Jetblue Had VIP Clubs....

Sun Sep 13, 2009 5:26 pm



Quoting Lufthansa (Reply 9):
You see, SWA already has their business without the need to provide this facility and they're not really at any threat of losing it. Chasing big corporate contracts is another issue altogether.

I'm not sure corporate contracts really drive lounge choice, at least in this country. Certainly, many business travelers choose to pay for lounge access and either pay out of their own pocket or are reimbursed.

That critical mass is present at some WN stations. If WN would sell enough memberships to cover the costs and make a little money on top, there's no reason they shouldn't do it. That's basically the model other airlines use.
I can't decide whether I miss the tulip or the bowling shoe more
 
atrude777
Posts: 4258
Joined: Wed Aug 13, 2003 11:23 pm

RE: If Southwest Or Jetblue Had VIP Clubs....

Sun Sep 13, 2009 11:20 pm

The only reason I'd see WN building an actual lounge, in WN has already built a business area so to speak.

Business Chairs to relax and work on your laptop, as well tables to charge your laptop, and there are TV's around usually to help cater to it and whatnot. So WN in a way has already started the process.

If they really wanted to, and enclose it so you had to pay to enter or have elite status (Business Select and A Listers) to enter, it could be possible.

Is now the time for that to happen? Not sure, but it seems to be the direction WN is going.

Alex
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