chootie
Topic Author
Posts: 170
Joined: Wed May 23, 2007 10:26 am

Lufthansa.com Livery

Fri Jan 22, 2010 3:50 pm

Hi to all!!!

Is it just me, or is it that LH is really trying to go the way of LCC´s?

Saw two A320´s with the wording "Lufthansa.com" painted above the last few windows of the fuselage.

To me it looks cheap, and awful.  ill   ill 

What are you thoughts?

BTW who doesn´t know how to find a website these days....go figure..  thumbsdown   thumbsdown 
chootie
 
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shamrock350
Posts: 4865
Joined: Mon Mar 28, 2005 12:38 am

RE: Lufthansa.com Livery

Fri Jan 22, 2010 5:07 pm

It always looks a bit tacky to me and unfortunately more and more airlines are choosing to do it.

Aer Lingus started adding them during their low fare airline transformation but new aircraft are being delivered without the logo and older aircraft and being repainted without it:


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Photo © Knut Raddatz



Emirates is another airline that does it:


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Photo © Mehdi Nazarinia



Etihad also has a website logo:


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Photo © Bastian Ding



Shamrock350
 
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LTU932
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RE: Lufthansa.com Livery

Mon Jan 25, 2010 12:18 am


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Photo © Konstantin Von Wedelstaedt

I don't like that sticker either.
Sometimes the only thing more dangerous than a question is an answer. - Ferengi Rule of Acquisition 208
 
Viscount724
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Joined: Thu Oct 12, 2006 7:32 pm

RE: Lufthansa.com Livery

Mon Jan 25, 2010 12:33 am



Quoting Chootie (Thread starter):
who doesn´t know how to find a website these days....

It's probably a good idea for airlines with a URL that's not the one you would guess, like Olympic or SAS, where the "olympic.com" and "sas.com" addresses were taken first by other companies. That used to be the case for a few other airlines also. I remember when "delta.com" took you to the large U.S. plumbing fixtures company. DL made a deal to take over their URL, mo doubt for a significant payment. If memory correct, CO had the same problem at one time.
 
HorizonGirl
Posts: 743
Joined: Tue Mar 29, 2005 3:59 pm

RE: Lufthansa.com Livery

Mon Jan 25, 2010 1:25 am



Quoting Viscount724 (Reply 3):
It's probably a good idea for airlines with a URL that's not the one you would guess

I agree, this is a good idea. But for airlines with simple URLs that anyone would easily guess, it just looks tacky. Even the classiest looking liveries can't pull this one off.  Sad

Devon
Flying high on the Wings of the Great Northwest!
 
soon7x7
Posts: 2267
Joined: Thu May 04, 2006 10:51 am

RE: Lufthansa.com Livery

Mon Jan 25, 2010 5:20 am

Same goes for Air France new look...I would not like to see that junk grace those wonderful schemes...If you don't know how to book a flight on either, perhaps you should be on the "no fly list"...  confused 
 
Luke
Posts: 169
Joined: Mon Apr 11, 2005 8:16 pm

RE: Lufthansa.com Livery

Mon Jan 25, 2010 4:20 pm

It does often look tacky, but since airline websites are usually now one of the main booking channels for airlines they are a crucial front end of the business and need to be solidly promoted by the airline.
 
planeguy727
Posts: 1054
Joined: Fri Mar 30, 2007 2:58 am

RE: Lufthansa.com Livery

Mon Jan 25, 2010 6:01 pm

Despite the progress in booking engines housed in the airline sites, many people still use other sources for finding airfares - especially if s/he is seeking the lowest possible cost. As such a company needs to remind travelers there are benefits to booking directly with the airline. And I firmly believe that airlines are doing this to try and keep traffic away from the other sites.

If you remember, many airlines offered bonus ff miles for booking on their website (at least in the USA). US brought this back recently, though only for the first flight booked on the new site and only if you registered for the bonus.

Quoting Luke (Reply 6):
airline websites are usually now one of the main booking channels for airlines they are a crucial front end of the business and need to be solidly promoted by the airline.

Exactly - it's a business decision. And by putting it on the plane it can, potentially, be seen by a wider audience.
I want to live in an old and converted 727...
 
na
Posts: 9375
Joined: Sun Dec 12, 1999 3:52 am

RE: Lufthansa.com Livery

Mon Jan 25, 2010 10:04 pm

Webadresses usually look tacky, cheap and like an afterthought on aircraft.
But LH does it in a subtle way, same colour, same typeface as the logo.
Not that I think this is necessary. To find LHs website is the easiest thing. Someone must be quite stupid to need the webaddress on the plane to find it on the net.
Anyway, as much as I heard every LH mainline aircraft will soon carry this sticker.

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