came across this ranking of airline frequent flyer programs carried out by IdeaWorks, concentrating on whether promised reward seats are available at all:
Top of the list are WN and AB, with 99.3 and 98.6 per cent availability, followed by AC, DJ and LH, all above 80 per cent. On the far bottom, there are DL and US with only 12.9 respectively 10.7 per cent.
Other ranked airlines:
SQ, IB, AS, 9W, QF and CO got between 70 and 80 percent
UA, FL, CX, BA, SK are above 60 percent
AA and AF/KL are above 50 percent
EK and TK are ranked at around 35 percent
Obviously, semi-low cost carriers have a higher availability ranking as only a small part of their customers is enrolled in the FF program at all. But why are there such big differences between say AC/LH and DL/US? Let's just look at the United States legacies which share the same market but have totally different ranking results.
I appreciate your thoughts and comments.