Topic Author
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Do You Like The New UA Logo?

Mon May 10, 2010 2:22 pm

The new UA logo/livery for the combined United/Continental seems like a quick fix to me which leaves much to be desired. United in the Continental font doesn't look good, and has nothing to do with the Continental globe. I've always liked the "double-U" design of United since the 1970s. Perhaps best to come up with a completely new design. What about a Lufthansa-ish theme with blue and yellow. If they want to keep a predominantly Continental-style livery, what about a blue belly ala United?

Your thoughts/comments?
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RE: Do You Like The New UA Logo?

Mon May 10, 2010 2:25 pm

Posts: 906
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RE: Do You Like The New UA Logo?

Mon May 10, 2010 2:27 pm

lol that cant be for real? Surely...
Adam T.
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RE: Do You Like The New UA Logo?

Mon May 10, 2010 2:42 pm

I respect the idea behind the new UA logo in trying to keep everything a merger of equals but honestly UA has really become synonymous with the tulip design. If they want to adopt the globe logo and brand for UA I would say keep the current United titles and just use the globe. The font is what throws the logo way off.
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RE: Do You Like The New UA Logo?

Mon May 10, 2010 5:47 pm

Quoting Giancavia (Reply 2):
lol that cant be for real? Surely...

Look on both carriers website, its there, its real.
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RE: Do You Like The New UA Logo?

Mon May 10, 2010 6:01 pm

Always hated Continental logo, United logo was the best! Sad... sad!
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RE: Do You Like The New UA Logo?

Mon May 10, 2010 8:38 pm

I just don't like that font in that color, personally. To me, it does not look good.
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RE: Do You Like The New UA Logo?

Tue May 11, 2010 1:20 am

While it still wouldnt' be my favorite, if they got rid of the tail and used a proper capital U it would at least be tolerable
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RE: Do You Like The New UA Logo?

Tue May 11, 2010 11:27 pm

Here were my logo/livery ideas which kind of spread through the internet like wildfire. I was astonished to see these all over flyertalk/facebook and other forums and blogs. Someone even had my logo as their facebook profile pic! Yowza.

Here were my ideas...

Or if you really wanted to shed the UA tulip altogether and insisted on going all-globe...

Anyway, that was my design, I have about 30 different variations on that concept as well as a whole bunch of other liveries and designs.

I sent it into UA/CO headquarters, as well as about 10 different email addresses within both companies including Glenn Tilton and Jeff Smisek after getting massive amounts of feedback from UA/CO employees on facebook and here on . I had fun designing it, and never thought anything would come of the quick 15 minute photoshop job which started it all (view my profile for the original). I have yet to hear from either UA or CO, and I seriously doubt they'd implement any of my ideas, but it was fun, and I learned a lot about branding in the process.

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RE: Do You Like The New UA Logo?

Tue May 11, 2010 11:55 pm

There is no comparison.
Speedbird Concorde One
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RE: Do You Like The New UA Logo?

Wed May 12, 2010 1:45 am

I really like what you've done with fuselage colors and blending the globe into the tulip. Part of my problem with this whole logo/branding is that United is no longer a red, white and blue airline. jetblast clearly illustrated what is widely known as United's iconic brand emblem. That tulip U dates back many years, and obviously we need an airline named United to have red, white and blue in its scheme.
Remember the old CP colors of blue belly, gray and red stripe and white crown with the 5 point stripes on the tail? There was a recent photo of a 737-200 in this scheme on, and that was one good looking airplane. It could easily be adapted as UA's new colors incorporating the blue, gray and red stripe under the windows and white crown, with black UNITED and the tulip U in matching red and blue colors. What would the globe look like in red, white and blue instead of blue and gold?
You are obviously a whiz at photoshop. If you decide to play further with any ideas, would you play around with my CP idea to determine what an A/C would look like? I know not the first thing about photoshop or how to create these looks and I admire your ability to produce such realistic images. Thanks for sharing with us,
watch what you want. you may get it.
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RE: Do You Like The New UA Logo?

Thu May 13, 2010 5:03 pm

I like the fact that they are trying to incorporate parts of both airlines on the new paint job. I think they should put the United name on like it is on the current UA paint scheme and put the tulip right in front or behind it. I think they should keep the globe on the tail. Another good possibility would be incorporating the tulip and globe toeghter on the tail like airport had in pictures 3-11 on reply 8. I think the newly created livery will be tweaked before we see an airplane get painted.
Bring back Western Airlines!
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RE: Do You Like The New UA Logo?

Sat May 15, 2010 4:42 pm

Quoting Adam T. (Reply 3):
The font is what throws the logo way off.

Agreed - it's horrid. They should use the existing United font, in all caps.

Quoting Airport (Reply 8):
Anyway, that was my design,

I like your designs with the globe incorporated into the "tulip". I'd go with one of those, the titles in the current UA font, keeping the existing CO livery but with a cheat line added. Just changing the tail logo to incorporate both airlines and keeping the existing UA livery would work too, but for employee-relations reasons I can see the need to balance the "Continental" and "United" aspects of the new livery...actually, the announced new livery is too "Continental", IMO.
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RE: Do You Like The New UA Logo?

Sun May 16, 2010 7:38 am

Airport (Anthony),

I believe the reason that you are not getting any acknowlegement from the UA or CO brass is that once they acknowledge your submission, if they come close to your design for their final logo, you would be in a position to sue them for infringing on your creative idea. Believe me, that is not far-fetched and a number of companies have had to take a dive by paying out some hard bucks.

Let me give you an example. I was advertising supervisor for the largest natural gas utility in the U.S., when we decided to change the logo which included a gas flame. At first we thought it would be a good idea to have employees and their families participate in this new design, until our law department put a stop to it, because of the reasons stated above.

So, the job of redesigning the flame went to our Ad agency and our PR agency. Once they came up with about eight different variations, we were able to comment whether the flame was too high, too low, or too wide, etc. We were not allowed to pencil in exactly the fault we found. Once we found it acceptable to the utility's advertising department, then we sent the logo up to the marketing vp, the PR vp, the president of the company and finally to the chairman.

It's not as easy as one might think it is.

Good design, anyway.


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RE: Do You Like The New UA Logo?

Thu May 20, 2010 12:42 pm

Wow, great job, Airport!

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