ckfred
Topic Author
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Joined: Wed Apr 25, 2001 12:50 pm

AA Five-Star Service

Mon Mar 21, 2011 4:30 pm

I just got this e-mail from AA.

"When you need VIP travel assistance — whether it's for departure, arrival or connection — count on Five Star ServiceSM from American Airlines. For only $125 per person for U.S. domestic locations, we'll do more than meet and assist you in the airport. Our representatives will work behind the scenes to monitor the status of your flights and make any accommodations that may be necessary.

From curbside to boarding and everywhere in between, we'll take care of the details so you can be on your way. Five Star Service includes:
Meeting you at curbside or at your arrival gate
Assisting you with baggage and check in*
Providing day of travel access to Admirals Club® lounges**
Escorting you to your gate and assisting with pre-boarding
And much more
Visit www.aa.com/fivestarservice to learn more about American Airlines Five Star Service, including complete pricing information and how to make a reservation."

Now, who do you have to be, to get this service for free? I remember reading an article in the Chicago Tribune some years ago. There was a person at ORD who was the head of AA's VIP services. Her job was to take care of well-known politicians (the Governor of Illinois, the Mayor of Chicago, and such), Hollywood actors, well-known business types (my father once saw W. Clement Stone, the insurance tycoon, getting on an AA flight years ago) and the major road warriors (well above 100K miles annually).

I would assume that if someone like Sandra Bullock or Tom Hanks is flying for personal reasons, and not related to a movie, they aren't shelling out $125 to get the VIP treatment at LAX.
 
captainstefan
Posts: 338
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RE: AA Five-Star Service

Mon Mar 21, 2011 4:41 pm

Quoting ckfred (Thread starter):
the major road warriors (well above 100K miles annually).

I can't see many of these 'road warriors' going for this - regardless of who's footing the bill, the only benefit I would see here for them is the Admirals Club access. Most of these guys/girls don't need help/assistance with anything, and most of them get to board first due to their status or ticket already. Not to mention how many of them already have Admirals Club access. Not saying there isn't a market for this, but this little niche of the market probably won't be the focus.
Long Live the Tulip!
 
A340600
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RE: AA Five-Star Service

Mon Mar 21, 2011 4:50 pm

Isn't this all just a lot of parade? Most of this would be provided to frequent travellers anyway, and those not at that status are even more unlikely to shell out for it. It will also further saturate premium lounges and pre-boarding with people who just pay extra but may still be sat down the back.
Despite the name I am a Boeing man through and through!
 
MAH4546
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RE: AA Five-Star Service

Mon Mar 21, 2011 4:53 pm

This is actually separate from the celebrity VIP services which are only offered at LAX, MIA and JFK. People actually pay for this, believe it or not, and select HSBC (very) elite clients get the service for free.
a.
 
ckfred
Topic Author
Posts: 4734
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RE: AA Five-Star Service

Mon Mar 21, 2011 5:56 pm

Quoting captainstefan (Reply 1):
Quoting ckfred (Thread starter):
the major road warriors (well above 100K miles annually).

I can't see many of these 'road warriors' going for this - regardless of who's footing the bill, the only benefit I would see here for them is the Admirals Club access. Most of these guys/girls don't need help/assistance with anything, and most of them get to board first due to their status or ticket already. Not to mention how many of them already have Admirals Club access. Not saying there isn't a market for this, but this little niche of the market probably won't be the focus.

Having thought about this, I remembered that what the VIP director at ORD basically did was:

a) say hello to the road warrior

b) gave the crew a head's up that they had a road warrior on board (make sure that he or she gets offered all entree choices)

c) track down the major road warriors, if there are delays and/or cancellations, to make sure they get rebooked ASAP

This was back in the 1990s, because the more I thought it, I remembered that Jim Edgar was mentioned as being Governor of Illinois, and he left office in January of 1999.

Quoting mah4546 (Reply 3):
This is actually separate from the celebrity VIP services which are only offered at LAX, MIA and JFK. People actually pay for this, believe it or not, and select HSBC (very) elite clients get the service for free.

What is offered at ORD? I remember in 2004 seeing former U.N. weapons inspector riding in a cart on K concourse. He had been in town as part of his book tour, and he wound up on my flight to LGA.
 
MAH4546
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RE: AA Five-Star Service

Mon Mar 21, 2011 6:23 pm

Quoting ckfred (Reply 4):
What is offered at ORD? I remember in 2004 seeing former U.N. weapons inspector riding in a cart on K concourse. He had been in town as part of his book tour, and he wound up on my flight to LGA.

AA or any airline will go out of it's way to do this at any station. JFK, MIA and LAX have dedicated staff that work exclusively with celebrity clients, since the three airports see so much celebrity traffic on a daily basis.
a.
 
AJMIA
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RE: AA Five-Star Service

Mon Mar 21, 2011 11:24 pm

Most people would never dream of using this service, but it is very popular with the few people who use it and it is some added revenue for AA.

There are a lot of B list celebrities and government officials who used to get VIP service for free who no longer get it. With this new service they now have the option to pay for it and many of them do.

I also know some HSBC customers who get it free. They love it.

Lastly I have seen some people use the service for their elderly parents and older children who are no longer UMNRs.

AJMIA
Lady it's a jet... not a kite.
 
catiii
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RE: AA Five-Star Service

Mon Mar 21, 2011 11:51 pm

Quoting mah4546 (Reply 5):
AA or any airline will go out of it's way to do this at any station. JFK, MIA and LAX have dedicated staff that work exclusively with celebrity clients, since the three airports see so much celebrity traffic on a daily basis.

I believe Delta calls it a protocol officer, or something similar.
 
N62NA
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RE: AA Five-Star Service

Mon Mar 21, 2011 11:56 pm

Quoting mah4546 (Reply 3):
This is actually separate from the celebrity VIP services which are only offered at LAX, MIA and JFK. People actually pay for this, believe it or not, and select HSBC (very) elite clients get the service for free.

Ah, but even the mighty VIPs still get stuck on the 757 at the gate for the usual 1 hr mx delay.  
 
DashTrash
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Joined: Mon Aug 21, 2006 8:44 am

RE: AA Five-Star Service

Tue Mar 22, 2011 2:28 am

Quoting N62NA (Reply 8):

Ah, but even the mighty VIPs still get stuck on the 757 at the gate for the usual 1 hr mx delay.

Sometimes, but they're usually on the phone using their NetJets share when that happens.
 
toobz
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RE: AA Five-Star Service

Tue Mar 22, 2011 2:39 am

I was thinking I would use this for example when my grandma that doesnt speak any english, and isnt familiar with airports, comes to visit lol that's about the only reason I would. but hey, I think it's a awesome service for whoever needs or wants it.
 
captainstefan
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RE: AA Five-Star Service

Tue Mar 22, 2011 3:15 am

Quoting ckfred (Reply 4):
c) track down the major road warriors, if there are delays and/or cancellations, to make sure they get rebooked ASAP

This is the one aspect of the Service that I think most of the 'road warriors' would go for. Other than that, I can't see them gaining much. Some, of course, will use and enjoy the service, but I don't want to pay extra just to have someone greet me curbside. Sending my UM child? Sure, but I can handle myself and I don't see the need for that. Merely my own   
Long Live the Tulip!
 
fbgdavidson
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RE: AA Five-Star Service

Tue Mar 22, 2011 3:19 am

Quoting ckfred (Thread starter):
the major road warriors (well above 100K miles annually).

Well over for 100k for sure, EXPs are far too commonplace to have this service offered to them. A couple of years back I was on a flight with a 25MM EXP and he got no special treatment at any stage.

AA do have an invitation Concierge Key level for those who provide a certain amount of revenue and I believe these services are offered to them gratis, although not in a 'Concierge Key members can take advantage of AA Five-Star Service every time they fly with us' kind of a way.

Quoting A340600 (Reply 2):
and those not at that status are even more unlikely to shell out for it. It will also further saturate premium lounges and pre-boarding with people who just pay extra but may still be sat down the back.

Aren't those statements somewhat contradictory?  

Personally I think these new revenue streams are rather interesting, I'd rather see airlines explore these than reduce costs at the expense of the passenger "experience".
"My first job was selling doors, door to door, that's a tough job innit" - Bill Bailey
 
tyler81190
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RE: AA Five-Star Service

Tue Mar 22, 2011 5:11 am

I wonder if I could use this service as a Non-rev? lol
 
luv2fly
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RE: AA Five-Star Service

Tue Mar 22, 2011 6:55 pm

It is kinda sad that the only "five star" treatment from an airline is on the ground and you have to pay to get it.
You can cut the irony with a knife
 
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fxramper
Posts: 5837
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RE: AA Five-Star Service

Thu Mar 24, 2011 6:11 pm

Quoting luv2fly (Reply 14):
It is kinda sad that the only "five star" treatment from an airline is on the ground and you have to pay to get it.

Sad? Try pathetic...   
 
b777a340fan
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RE: AA Five-Star Service

Thu Mar 24, 2011 7:00 pm

Service is only available in these locations:
Boston
Chicago O'Hare
Dallas Fort Worth
Miami
Los Angeles
New York Kennedy
New York LaGuardia
San Francisco
Washington, D.C. Reagan
Buenos Aires, Argentina
London Heathrow, England
Milan, Italy
Tokyo-Narita, Japan
Sao Paulo, Brazil

IMO, it's kind of limited. What if you're flying BOS-CDG? Does that mean you pay half?

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