When the first digital renderings of the 7E7 was published by Boeing in 2003, they came with a new Boeing House Livery. That livery was then applied to the first 777LR, 787 and some 737:s and 747:s (with the exeption of the vertical stabilizer in the latter two cases).
But then some changes occured. The first 747-8F and four of the six test 787:s were all painted in a very simplified version of the house livery, probably in order to save time and money on the delayed and exceedingly expensive projects. Then, due to marketing attention needs, the first 747-8I was presented with a bright orange red version of the livery, same pattern but different colors. And lastly, the 737MAX was revealed sporting a blue-gray toned livery.
Today, I'm not really sure of what the Boeing house livery actually is. We've seen at least four different versions in the last five years. Is it the latest presented version (i.e. the blue-gray shown on the 737MAX) that is the official livery now? Or does each plane type has it's own "house livery"? If that's the case, what is the official colors of the 767 and the 777? And finally, is it really a good idea to have such a complex house livery that you don't have time to put it on the planes? What's your thoughts?