I know that air fares pricing is much like "rocket science", so hard to understand.
I was wondering how much of airline pricing is based on Human Analysts vs Computer.
It just seems airlines jack up their prices on last minute flights even though loads are very, very, very low.
Take for example, 2 days ago, I had a reservation on hold with AA from MCO to CNF and back for priced at $500 each way, so total base of $1000. Since I was not sure I could be making the trip this weekend, I could not extend for the same price. The fare is now $870 each way. Fare went up nearly 75% in one day. I have to guess this is a computer generated and not a human pricing. I refuse to pay this difference when flight loads are low.
If this is the case, I was wondering if more investment on human analysts to adjust pricing could increase airline revenues.
What do you all think?