|Quoting CXfirst (Reply 1):|
No, just no.
Airbus is a recognized brand now, one linked with the prestigious A380, etc.
There is absolutely no reason to change it, and I don't think anyone at the top of Airbus has even thought about changing the brand.
Any company who changes a long established successful brand just because it doesnt fully reflect their present business is run by asylum inhabitants, there probably isnt a quicker way of destroying value.
There are some here who loudly proclaim that British Airways should change their name because their business plan is exceedingly London concentrated. In all likelihood to many of their passengers (rightly or wrongly) London is Britain, a name change would destroy nearly 40 years of brand awareness (just as it would for Airbus)
A final little more or less totally unconnected illustration. Many years ago i worked for a company called Labgear, we made nothing at all used in Laboratories, we were however the UK's leading manufacturer of TV
signal distribution equipment. The management decided the name must reflect more closely what we did - result Labgear Cablevision. After I left they were bough out by a Finnish company Teleste who renamed it (you've guessed it) Teleste, promptly destroying about 40 years of brand awareness, after a management buyout followed by a bankruptcy they were bought by a minor competitor who promptly renamed the merged company "Labgear"
Pity successive managements didnt take the time to find out the awareness their brand had in the marketplace, and the fact that competitors would prefer their name to their own.
An aviation example - British Airways dropped the "flag" in favour of World tails. What did VS
do, promptly painted the Union flag on their planes in as many places as possible, saying "if you dont want it we do"