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Air Asia Launch Freq Flyer/Loyalty Programme

Thu Nov 03, 2011 12:33 pm

Just got an e-mail from Air Asia X, informing me of the launch of Air Asia's new loyalty programme, BIG.

Is this a first for a LCC?
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RE: Air Asia Launch Freq Flyer/Loyalty Programme

Thu Nov 03, 2011 12:44 pm

Southwest have one already. But this is great news.
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RE: Air Asia Launch Freq Flyer/Loyalty Programme

Thu Nov 03, 2011 4:09 pm

WestJet has had one for years. I hadn't even bothered signing up because unless you purchase at least $1,500 in 12 months then you don't earn a dime. These policies were changed a couple days ago so hopefully I can start earning something on my frequent YYZ-YUL trips...

As for Air Asia X, good for them. Are these points transparent between Air Asia subsidiaries and Air Asia X? There was a time a few months ago when I was flying Air Asia Thailand just about every three days, this program would have been helpful!
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RE: Air Asia Launch Freq Flyer/Loyalty Programme

Thu Nov 03, 2011 4:22 pm

It would suggest the LCC market in Asia/Australasia is becoming more competitive so Air Asia is seeking to retain loyalty. The arrival of SIA's Scoot in 2012 will not help the situation for Air Asia..
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RE: Air Asia Launch Freq Flyer/Loyalty Programme

Fri Nov 04, 2011 3:17 am

Quoting col (Reply 1):
Southwest have one already

Southwest invented the airline loyalty program soon after start-up in the 1970s when Braniff undercut Southwest's fares. Instead of getting into a fare war, Southwest gave away a bottle of scotch to any passenger who traveled on full fare. For a while, the biggest liquor distributor in the State of Texas was Southwest.

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