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Why The Word "Livery" For The Branding Design?

Wed Dec 14, 2011 1:18 pm

Where (if anyone knows or can take a guess) the term "Livery" comes from to refer to the branding and graphic design used on the external surface of an aircraft. I looked it up in the dictionary and no part of any definition of the word would give one a clue as to how it got translated to the design on a plane, or truck or anything else: except for use as a way to describe a uniform on a person.

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RE: Why The Word "Livery" For The Branding Design?

Wed Dec 14, 2011 4:21 pm

Well one of the Merriam-Webster definitions may be on to something:

an identifying design (as on a vehicle) that designates ownership

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