flyusairways
Topic Author
Posts: 114
Joined: Sat Dec 24, 2005 1:36 pm

SkyMall Research Project - Please Participate!

Sat Feb 18, 2012 2:17 pm

Hello everyone,

As part of a marketing project at Christopher Newport University in Newport News, Virginia, I am part of a team of students tasked with formulating improvements to the branding and market strategy of SkyMall, the shopping magazine often found in airline seatback pockets. If you have a few minutes of time, I would very much appreciate it if you could answer several opinion-based questions at the following link regarding this research. I also encourage you to add any additional comments and suggestions you have regarding SkyMall to this thread.

Survey Website

Thank you very much for your help! We certainly appreciate any and all feedback you are able to provide.  

Best regards,

Adam
Flyusairways
All nonstop flights are direct, but not all direct flights are nonstop!
 
SA7700
Posts: 2940
Joined: Thu Dec 18, 2003 9:38 pm

RE: SkyMall Research Project - Please Participate!

Sat Feb 18, 2012 6:49 pm

I just completed the survey. Best of luck with your research!


Rgds

SA7700
When you are doing stuff that nobody has done before, there is no manual – Kevin McCloud (Grand Designs)
 
planeguy727
Posts: 1054
Joined: Fri Mar 30, 2007 2:58 am

RE: SkyMall Research Project - Please Participate!

Sat Feb 18, 2012 10:45 pm

It's interesting that you didn't include an income variable with the other demographics. I also recommending having a gender option beyond the standard binary.

Was this study approved by the Institutional Review Board?

How about questions about frequency of taking the skymall catalog when leaving the plane? Frequency of visits to the skymall website.

If your protocol allows, do share your aggregate findings and any recommendations from the research.
I want to live in an old and converted 727...
 
Longhornmaniac
Posts: 2962
Joined: Wed Jun 15, 2005 2:33 pm

RE: SkyMall Research Project - Please Participate!

Sun Feb 19, 2012 6:01 am

Done, but I would follow the above post by saying requiring people to include their gender and race seems a bit in poor taste. Those types of things are never required, and understandably so.

Best of luck with your research! Having been there not too long ago, I know what you're going through!

Cheers,
Cameron
Cheers,
Cameron
 
FlyKev
Crew
Posts: 1295
Joined: Mon Jan 16, 2006 5:34 am

RE: SkyMall Research Project - Please Participate!

Sun Feb 19, 2012 12:48 pm

Just completed your survey, hope it helps you.

Kev.
The white zone is for immediate loading and unloading of passengers only
 
WestJet747
Posts: 1950
Joined: Sat Aug 06, 2011 7:43 pm

RE: SkyMall Research Project - Please Participate!

Sun Feb 19, 2012 6:46 pm

Done. A very well put-together survey.

Quoting Longhornmaniac (Reply 3):
requiring people to include their gender and race seems a bit in poor taste. Those types of things are never required, and understandably so.

Your statement would be true in a society ripe with overbearing political correctness. But market research is paramount for businesses studying any range of market dynamics for their product/service, and gender and race aren't exclusive of that.
Flying refined.
 
flyusairways
Topic Author
Posts: 114
Joined: Sat Dec 24, 2005 1:36 pm

RE: SkyMall Research Project - Please Participate!

Sun Feb 19, 2012 8:03 pm

Thanks for the responses and the encouragement, everyone!

I certainly appreciate the comments and the feedback, and I will be happy to report back our general findings after my team and I compile the results. We are up to 105 responses so far, and I'm glad to see that number continuing to rise.

Thanks again!
All nonstop flights are direct, but not all direct flights are nonstop!
 
4holer
Posts: 2726
Joined: Tue Feb 05, 2002 1:47 am

RE: SkyMall Research Project - Please Participate!

Mon Feb 27, 2012 9:08 pm

How about if they answer MY survey for them?
Question 1: What's the deal with "The Zombie of Montclaire Moors" anyway?
http://www.skymall.com/shopping/detail.htm?pid=102876212

End of survey.
Ghosts appear and fade away.....................

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