What a great article! I really enjoyed reading it.
From the three magazines I'm familiar with (QF, DL
) I have to say that I thought the descriptions (while slight tongue-in-cheek) were pretty accurate.
As an example, this is Australian Way perfectly
condensed into a few lines... I read it cover-to-cover every month, and I'm shocked at how accurate it is:
Basics: Big, glossy, bold, brassy
Perfect reader: Every polite yet rambunctious Australian you’ve ever met.
Words: The focus is almost exclusively on luxe travel, which the magazine delivers with hearty self-confidence, imparting both its smartest tips (how to find the hidden glories the Mexican state of Chihuahua) and dumbest jokes (that same story’s sub-head: “Small dog, big destination”).
Look: The overall design could use renovation, but sprawling photos of amazing Down Under landscapes are an unbeatable trump card.
Gold star: The voluminous travel content is packed with actionable info.
Black mark: Cheese. They can’t resist a headline pun (golf feature: “Fairways to Heaven;” coastal destination profile: “Life’s a Beach”).
Final verdict: Like a chatty, informed seatmate who’s had a cocktail or two.
My only question mark is EK
coming in at #2. I've flown EK
many many times, and have virtually no recollection of their magazine. That's not to say it's not good, just unmemorable.