Regardless of how many of you feel, this livery has been great for Delta.
As has been pointed out before, for the first time in many years, Delta has a consistent and strong brand identity that represents a stronger company.
I believe that right now, Delta is the strongest and most stable legacy carrier and probably will be for the next few years. UA
is still going through the merger process (which has been kind of messy), AA
is in Chap. 11 and US is doing ok.
Delta is a great example of a company that made good use of Chap. 11 and came out stronger and better.
In 2005, Delta was in a similar position that AA
is in right now. Then in 2007, the came out of chapter 11, they got back on their feet, started growing back steadily. Then almost a year later after exiting Chap 11, they merged with NW
and now look at them, they are a strong, consistent and stable carrier. The brand definitely represents that.
It might not be the most interesting of liveries or the most flashiest, but I think if you look past the livery and look at the background and struggle that Delta went through the 2005-2007 period, you learn to appreciate the livery for what it is, a celebration of a new company that stands stronger than its past.
Like I said before, I applaud the way they handled the rebrand. They could have easily gone for a flashy "look at us" livery.
Instead, Delta chose a livery that celebrated the "new" company in a professional, elegant, classy and humble manner.