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Could We See A Return Of The AA "Luxury Liner"?

Wed Aug 22, 2012 12:50 am

With the cabin upgrades on AA's new aircraft and their aim to be a premium airline, could we see "(fleet type) Luxury Liner" return to the livery?

I want to see it make a comeback. It showed that AA took pride in the aircraft they operated and wanted people to know it, with the titles being in a place that would be easily seen from the gate. They have been advertising that they will have the youngest fleet in the near future, so why not do the same for the hard product? Maybe it will help spark an interest in aviation for some people with the fleet type right there by the nose. As a youngster in the days before the internet, it helped me learn which planes were which. So much so that originally, I thought every commercial aircraft was a "Luxury Liner" (except MD-80's. those were just Super).

At the very least, could we see it on the 77W's and the transcon A321's?
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RE: Could We See A Return Of The AA "Luxury Liner"

Wed Aug 22, 2012 11:14 am

I was wondering this myself the other day!

Quoting BlueLine (Thread starter):
a premium airline

Premium airline? Hard-product wise I just see them as an airline trying to be at parity with the likes of UA/DL/US in the future.. the only thing that will make them a premium airline if they improve their in flight service, across all fronts.

Quoting BlueLine (Thread starter):
At the very least, could we see it on the 77W's and the transcon A321's?

Nothing luxurious about 3x4x3 economy seating on the 77W.. but, since the A321 will, IIRC, takeover the "Flagship" service I can, maybe, see them carrying the "Luxury Liner" titles.
Fly Delta (Wid)Jets

Comments made here reflect only my personal opinions.
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RE: Could We See A Return Of The AA "Luxury Liner"

Wed Aug 22, 2012 11:10 pm

Quoting ghifty (Reply 1):

People focus on this wayyyyy too much. They aren't the first, they won't be the last. Though it may have been much nicer back then, Y was never the focus of the Luxury Liner moniker. The new 77W has an updated version of the product that is probably still the nicest hard product in North America, while bringing a new J class that has the same hard product as CX (don't even try to throw the "same as US" crap out there!).

The new products on AA will be far and away the nicest premium hard products in North America. It's comparable in every way to the hybrid J/F products that DL and US have, despite being a true J, and on top of that, they'll have the Flagship Suite.

Add to that AA has the best premium draw your own conclusions.

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RE: Could We See A Return Of The AA "Luxury Liner"

Thu Aug 23, 2012 4:30 pm

Quoting Longhornmaniac (Reply 2):
Add to that AA has the best premium draw your own conclusions.

I agree that the Flagship suite is a great hard-product: feels like something from the 1970s pre-fuel crisis days: substantial and really spacious. I also agree that the criticism of 3-4-3 on a 77W is overblown, and my experience on EK and NZ has only been good.

Premium Catering? That's probably subjective - my last experience EZE-MIA was almost comical:

Cabin Crew dressed the table in fine linens, laid out rows and rows of cutlery, brought out enough glassware to cause a global spike in silica futures, only to announce, "Sir, for the second meal service this evening we are offering a sausage pizza.....or a margherita pizza...?"

That felt decidedly un-F - I thought maybe they had only loaded the childrens' meals? Also - mid-flight upon waking after a nap - my partner asked if there were some small snacks only to be told: "No, can't you wait until the next meal service: it's only about 2 and a quarter hours from now?"

Luxury Liner may be a stretch for a while...
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RE: Could We See A Return Of The AA "Luxury Liner"

Sun Aug 26, 2012 4:32 am

Quoting LHRBFSTrident (Reply 3):

They could also offer real newspapers (FT, NYT, etc) instead of USA Today. Like I once heard a pax next to me on AA F PVG-ORD, USA Today is like serving McDonald's in F.


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