DL757FAN
Topic Author
Posts: 6
Joined: Wed Feb 13, 2008 9:29 pm

Elite Flyers Ratio/Percentage

Thu Dec 13, 2012 9:10 pm

Does anyone know the ratio/percentage of elite flyers (i.e., silver/gold/platinum) one airline may typically have? If there are breakdown per status level, that would be even better. I did a quick search on this topic but didn't find any answers.
 
BD338
Posts: 576
Joined: Sun Jul 04, 2010 3:00 am

RE: Elite Flyers Ratio/Percentage

Thu Dec 13, 2012 9:30 pm

a very closely guarded secret I believe. Though I recall reading somewhere a while ago that DL had around 70 million Skymiles members and 2-3% were estimated as 'elite' level. That info could well be very out of date now. I've no idea how many of the 70M were active members or any split on the 2-3%.
 
silentbob
Posts: 1549
Joined: Tue Aug 15, 2006 1:26 pm

RE: Elite Flyers Ratio/Percentage

Fri Dec 14, 2012 12:42 am

99% of the people complaining claim to be "elites". In reality, 1% of them are.
 
AAIL86
Posts: 431
Joined: Wed Feb 09, 2011 6:00 am

RE: Elite Flyers Ratio/Percentage

Fri Dec 14, 2012 2:00 am

When I worked at AA I always heard that elites made up 15% of the passengers and contributed 33% of the revenue.
Each particular flight manifest would show break down the type and number of elites - some flights would have none (very rare) and some could have 50-75 or more ...
The way to see by faith is to shut the eye of reason - Benjamim Franklin
 
User avatar
LAXintl
Posts: 21827
Joined: Wed May 24, 2000 12:12 pm

RE: Elite Flyers Ratio/Percentage

Fri Dec 14, 2012 2:34 am

For an unnamed European airlines --

Total mileage members - ~2.6mil

General member - ~2.3mil
Elite tier 1 - ~250,000
Elite tier 2 - ~60,000
Top tier - ~15,000

So in this case about 12% of members are some form of elite.

Ultimately a well proportioned program will look like a pyramid. Wide base with tons of general members, narrowing as one moves up in the elite levels till reaching the top level which will be a very small percentage of elites.

Many say AAdvantage last year rewrote its lifetime elite level earnings method as it was getting too heavy at the higher levels.
From the desert to the sea, to all of Southern California

Who is online

Users browsing this forum: lhristebest, ThomasWarloe and 1 guest

Popular Searches On Airliners.net

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos