theaviator380
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The Most Unchanged Liveries.

Thu Mar 21, 2013 4:01 pm

Hello aviation friends !

Which airline has got a livery which is in use for very long period of time without undergoing many major significant changes? We see lot of little changes and twicks been done on some carriers but I am talking about something very obvious changes. I am also curious to know do EK or LH have got any plans to come up with some livery changes in near future? both liveries looks like in use for very long time...I just picked them as they are one of the popular carriers which gets discussed so many times (if I am not wrong) !
 
G500
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The Most Unchanged Liveries.

Thu Mar 21, 2013 6:12 pm

American had been very consistent until they came up with that ridiculous livery..
 
EricR
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The Most Unchanged Liveries.

Thu Mar 21, 2013 6:21 pm

Korean Air's current livery has been around since 1984.
 
HPRamper
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The Most Unchanged Liveries.

Thu Mar 21, 2013 6:28 pm

"Most unchanged" liveries...no double negatives  

Until now, AA had to have been very high on the list. None of the other North American carriers would make it. LH also has been standard for quite a while. I think the current livery, for the most part, appeared in the late 1960s.
 
UA735WL
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The Most Unchanged Liveries.

Thu Mar 21, 2013 6:37 pm

SQ comes to mind. They've had the same basic livery (with only minor changes) since their inception (as Singapore airlines)



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[Edited 2013-03-21 11:42:08]
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Tobias2702
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The Most Unchanged Liveries.

Thu Mar 21, 2013 6:41 pm

Oh dear, once again of these "depends on definition" subjects.

So, what does "least unchanged" mean? Lufthansa, for example, never really changed its livery at all. The crane logo and yellow-blue colors date back from the 1920s (then again, one could argue that LH was only founded in 1953...). The only thing that varied was the cheatline.

What about KLM? Did they ever have a complete livery change? I guess the logo is still the original one, as well as the light blue overall color. Or Alitalia (yeah I know, technically they were newly founded not too long ago...)?
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flyingalex
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The Most Unchanged Liveries.

Thu Mar 21, 2013 6:42 pm

Quoting TheAviator380 (Thread starter):
I am also curious to know do EK or LH have got any plans to come up with some livery changes in near future? both liveries looks like in use for very long time...

They both have simple, timeless, easy to maintain and highly recognisable liveries.

Why should either of them spend money to fix what isn't broken?
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FWAERJ
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The Most Unchanged Liveries.

Thu Mar 21, 2013 6:54 pm

Quoting Tobias2702 (Reply 6):
So, what does "least unchanged" mean? Lufthansa, for example, never really changed its livery at all. The crane logo and yellow-blue colors date back from the 1920s (then again, one could argue that LH was only founded in 1953...). The only thing that varied was the cheatline.

And the typeface used to spell "Lufthansa" has changed... it wasn't Helvetica (now synonymous with LH) until the delivery of their first 727.
"Did he really need the triple bypass? Or was it the miles?"
 
N766UA
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The Most Unchanged Liveries.

Thu Mar 21, 2013 6:59 pm

Quoting 9VSIO (Reply 3):
Least unchanged? Doesn't that mean the most changed?

Absolutely it does. This thread is either about liveries that are constantly changing, or its title is enormously confusing... or both.
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ER757
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The Most Unchanged Liveries.

Thu Mar 21, 2013 7:02 pm

Quoting Tobias2702 (Reply 6):
Lufthansa, for example, never really changed its livery at all. The crane logo and yellow-blue colors date back from the 1920s (then again, one could argue that LH was only founded in 1953...). The only thing that varied was the cheatline.

I would disagree about LH not changing much - below the aforementioned cheatline, the entire underbelly was polished silver, now it's all white - so removing the cheatline and painting the formerly bare metal white is a pretty significant change IMO

Quoting Tobias2702 (Reply 6):
What about KLM? Did they ever have a complete livery change?

Yes, but it was quite a long time ago
 
flyingalex
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The Most Unchanged Liveries.

Thu Mar 21, 2013 7:05 pm

Quoting Tobias2702 (Reply 6):
What about KLM? Did they ever have a complete livery change?

Yes, twice. But you need to go back quite a few years:

1950s:


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1960s:


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since 1970s:


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zckls04
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The Most Unchanged Liveries.

Thu Mar 21, 2013 7:06 pm

Colors and logos in liveries don't matter. It's all about fonts. Old liveries, particularly those of the 50s and 60s, had way, way cooler fonts. Now those fonts are out of fashion so the liveries look like crap.

Bring back 60s fonts!
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flyingalex
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The Most Unchanged Liveries.

Thu Mar 21, 2013 7:09 pm

Quoting ER757 (Reply 10):
I would disagree about LH not changing much - below the aforementioned cheatline, the entire underbelly was polished silver, now it's all white

The belly is grey.


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AirAfreak
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The Most Unchanged Liveries.

Thu Mar 21, 2013 7:34 pm

The tail from AIR FRANCE to AIRFRANCE seems the least unchanged IMHO...

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ER757
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The Most Unchanged Liveries.

Thu Mar 21, 2013 10:56 pm

Quoting flyingalex (Reply 13):
Quoting ER757 (Reply 10):
I would disagree about LH not changing much - below the aforementioned cheatline, the entire underbelly was polished silver, now it's all white

The belly is grey.

Right you are - I stand corrected. The engine cowlings are grey as well - they were silver in the previous livery
 
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TWA772LR
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Fri Mar 22, 2013 12:12 am

KLM has had very little change. EK went from small titles to billboard titles, not a drastic change there. Korean has had their scheme for a long time now.

I guess one can still count CO's livery. The ONLY change is just a sticker on slapped on the airplane! 
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9lflyguy
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Fri Mar 22, 2013 12:14 am

In their 40 plus years of operation WN has only had two different liveries.
319 320 321 722 732 733 734 735 737 738 739 752 753 763 772 CR2 CR7 CR9 DHA D8B D8C D95 145 170 175 190 M82 M88 M90 S340
 
BoeingGuy
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The Most Unchanged Liveries.

Fri Mar 22, 2013 12:47 am

Quoting flyingalex (Reply 7):
Why should either of them spend money to fix what isn't broken?

Yep, I see no reason at all why AA had to change their livery. It was classic and timeless. Some companies spend more time trying to rebrand than they just do focusing on putting out a better product.

AS's livery has been around a long time too.
 
boacvc10
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The Most Unchanged Liveries.

Fri Mar 22, 2013 12:58 am

Quoting UA735WL (Reply 5):
SQ comes to mind. They've had the same basic livery (with only minor changes) since their inception (as Singapore airlines)

perhaps I am mistaken: is the slope of the wings of the logo (kris..) on SQ aircraft, always parallel to the vertical stabilizers leading edge? That should imply each family of aircraft has a different tail logo (matching the slope of the leading edge) and it is not a simple decal uniform across the fleet.

Wrong, right? comments welcome. It just IMHO looks so cool.
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Braybuddy
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The Most Unchanged Liveries.

Fri Mar 22, 2013 1:02 am

Nineteen posts and nobody has mentioned Iberia?   
 
HBGDS
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The Most Unchanged Liveries.

Fri Mar 22, 2013 1:45 am

AF (I like the livery because it was Concorde's, but the alleged "revision," though fine, is a travesty.)

Perhaps I'm wrong, but what about Southwest? The variations are the one-of-a-kind liveries, but the basic fleet?
 
RJA321
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Fri Mar 22, 2013 1:47 am

Since becoming Royal Jordanian, it has only adjusted a few bits here and there. So I guess RJ 'qualifies'.
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mtnwest1979
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The Most Unchanged Liveries.

Fri Mar 22, 2013 2:24 am

Well to answer OP question as posed: I'll say United. I can think of 6 liveries since 1973. So they may be up there in "least unchanged".  
"If it ain't broke, don't fix it!"
 
kpitrrat
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The Most Unchanged Liveries.

Fri Mar 22, 2013 2:31 am

Quoting mtnwest1979 (Reply 23):
Well to answer OP question as posed: I'll say United. I can think of 6 liveries since 1973. So they may be up there in "least unchanged".  

Shall we also include the B6 tails and new name placement on the fuselage?

Couldnt resist. SORRY   
 
FlyFree27
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Fri Mar 22, 2013 5:04 am

Least Unchanged, that would be United, Delta, Air Canada has had a few just to answer the thread correctly.
 
LH707330
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Fri Mar 22, 2013 6:19 am

Quoting ER757 (Reply 10):
Quoting Tobias2702 (Reply 6):
Lufthansa, for example, never really changed its livery at all. The crane logo and yellow-blue colors date back from the 1920s (then again, one could argue that LH was only founded in 1953...). The only thing that varied was the cheatline.

I would disagree about LH not changing much - below the aforementioned cheatline, the entire underbelly was polished silver, now it's all white - so removing the cheatline and painting the formerly bare metal white is a pretty significant change IMO

Lufthansa made a huge number of changes to their livery since 1953: they started out with the best one (IMHO) with the blue cheatline with yellow trim and the blue swoop down the nose:

Then this oddball in 1960:

In 1962, they went to a simple blue stripe that ended at the radome:

In 1966 they changed the nacelle cranes from the core to the bypass duct, moved the reg, and lost the little bit of white under the cheatline:

1968 livery was another big change, they got the encircled cranes on the all-blue tail, circles on the nacelles, and the helvetica on all 707s:

Then in 1989 with the 747-400 we got the current one:
 
tjcab
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The Most Unchanged Liveries.

Fri Mar 22, 2013 6:20 am

Quoting BoeingGuy (Reply 18):
Yep, I see no reason at all why AA had to change their livery. It was classic and timeless. Some companies spend more time trying to rebrand than they just do focusing on putting out a better product.

Personally I hated that 70's AA look. Definately not timeless to me, more like remained in the past. Old doesn't always mean good. That's my SUBJECTIVE point of view. I know many here will disagree, and I respect that. I hated the new livery when it came out (although I preferred it to the old one), but, now it has grown on me and I "get it" and love it.
 
SASMD82
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The Most Unchanged Liveries.

Fri Mar 22, 2013 6:38 am

What about IB? Their orange-yellow-red kit seemed to go on forever. Now they have a new livery but it lasted very long.
 
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Devilfish
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Fri Mar 22, 2013 6:45 am

Before most on here were born.....

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.....and Kai Tak looked like this.....

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To a tail missing the current sunburst but with PAL title and revised logo, a few years later.....

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n729pa
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The Most Unchanged Liveries.

Fri Mar 22, 2013 8:22 am

Some obvious ones already mentioned.

How about.....(not withstanding a slight tweak of the font or a very minor change)

Alitalia...not that different fundamentally from the 1970s
Qantas ....from about early 80s when the 743s arrived
Luxair
JAL maybe? If someone from 1975 came back and saw today's "new scheme" they'd recognise it and wonder where the cheatlines had gone. But I'm glad the crane came back personally.
ANA .....must be mid-late 80s?
Alaska's been around for a while now
Austrian could be argued isn't that different from the DC9 days
Iran Air
Kuwait Airways isn't that different from the 1970s/80s
 
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Fly-K
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The Most Unchanged Liveries.

Fri Mar 22, 2013 8:47 am

Air China just changed the logo (from flag to the phoenix) and titles over the CAAC days.
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777law
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RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 9:44 am

Hawaiian Air stikes me as having a pretty consistent livery over the years. Although the lay out has changed it is consistent in terms of having the Hawaiian girl logo on the tail. The general Hawaiian Air livery has always been instantly recognizable.
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autothrust
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RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 10:25 am

Quoting Braybuddy (Reply 19):

Nineteen posts and nobody has mentioned Iberia?

Indeed, even more so as Iberia is one of the oldest airlines in the world. Since the 80's the livery is still the same.
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infinit
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RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 11:34 am

Quoting boacvc10 (Reply 18):
perhaps I am mistaken: is the slope of the wings of the logo (kris..) on SQ aircraft, always parallel to the vertical stabilizers leading edge? That should imply each family of aircraft has a different tail logo (matching the slope of the leading edge) and it is not a simple decal uniform across the fleet.

Wrong, right? comments welcome. It just IMHO looks so cool.

It didn't occur to be that the SQ logo is actually meant to resemble a Keris!
Somehow I missed that all these years lol

I would describe SQ's livery as a tweaked success to quote another user in an earlier thread on liveries.
I think the most obvious difference is the yellow and blue has been changed to gold and blue and the blue seems slightly darker.

I think the initial yellow was inspired by the black and yellow of the preceding Malaysia-Singapore Airlines.
 
theaviator380
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RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 11:40 am

SQ and KL does look like they are the one who haven't made any significant changes ..I know for EK and LH there is no need to change as everything is going fine, but sometimes it's good to come up with something different just may be one off change say changing 3-4 birds in their fleet. Look at ANA or EVA..they do some fantastic work to bring on some exciting stuff. Saying that their rival JAL is having one of the blandest liveries around   
 
LaoLao
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RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 11:51 am

Is there a hidden rule? Financial stability and prosperity means enduring livery (i.e. SQ, EK, NH, LH, AA, FR, U2, WN, QF)

Financial turbulences and problems lead to several livery changes (i.e. UA, CO, DL, AC, OS, SR, AB, GF, JL, SA)

[Edited 2013-03-22 04:56:34]
 
VC10er
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RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 12:22 pm

From a LANDOR perspective many of Walter's original liveries have remained much the same:

SQ: we did the Kris and livery and came back to make the tweaks eg: adding the orange line on the tail and cheatline
Alitalia: one of Walter's first liveries, it has changed little since the 1960's
Thai: the livery was changed from the cheatline but the symbol and colors have remained unchanged
Southwest: done in the 70's, they added the blue much later but the idea of the colors of the land which inspired it remains
EVA: we did it but we never talk about it, I hate it
New Zealand: they have moved stuff around since the original LANDOR livery but has always remained close, no wholesale change like UA's history. (IMHO nothing beat the Saul Bass work)
Iberia: Walter did that livery in the stone age and I don't believe it's changed much
Cathay: may only be about 18 years old but hasn't changed since we did it

BA: too bad one of LANDOR's best ever was changed! I loved that livery.

We have done our fair share of "tweak" projects. They are always done for the same reason, the client knows that they have a great identity but they feel after about 2 decades it needs to be freshened up. So the mission is to enhance the look but not throw the baby out. Wholesale changes often come when an airline is in a turnaround mode and needs to really shout that things are new and different (like old Cathay to the new Cathay where the client says "nothing is sacred, we need an entirely new image) OR a new CEO's wife wants him to change it  
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theaviator380
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RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 12:54 pm

Quoting laolao (Reply 35):

Very interesting point that...good one. It may be possible, can see some correlation for sure.
 
flyingalex
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RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 1:15 pm

Quoting BoeingGuy (Reply 17):
Yep, I see no reason at all why AA had to change their livery. It was classic and timeless. Some companies spend more time trying to rebrand than they just do focusing on putting out a better product.

I agree to an extent, but I have heard that the AA livery was actually fairly expensive to maintain. This is the advantage LH's and EK's simpler liveries have.

Quoting TheAviator380 (Reply 34):
I know for EK and LH there is no need to change as everything is going fine, but sometimes it's good to come up with something different just may be one off change say changing 3-4 birds in their fleet. Look at ANA or EVA..they do some fantastic work to bring on some exciting stuff.

Changing liveries is bad for your brand recognition and bad for your bank account balance. Doing so for no reason other than to do "something different" suggests that management has more money than sense.

However, that's not to say that a special livery now and then is a bad idea. Here are a few of the things LH have done over the years:


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The first advertises their frequent flyer program for children, JetFriends. The second advertises a popular German TV show for children, Die Sendung mit der Maus ("The Show with the Mouse").

Then there is their retro livery, which I am happy to say they have recently put onto a second A321:


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Who could forget the famous "football noses" for the FIFA World Cup 2006?


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They also had the "50 Years with Boeing" titles:


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And when they were the first carrrier to introduce inflight internet, they had this:


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And then there was the jet marking the 100th anniversary of HAM:


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It says "Lufthansa says thank you for the many years of partnership" and features Hamburg landmarks.


The key to all of the above is that they are small touches that don't mess with the livery itself (retro-jets aside). This helps to keep brand recognition high and costs low.
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YYCSpotter
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RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 1:55 pm

Although not a large airline, WS has not changed their livery at all since the introduction of their 1st 732s in around 1996. They are a younger airline, but their logo has stayed the same.. same goes for ryanair as well.
I
 
MountainFlyer
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RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 2:00 pm

How about AS?

The Eskimo on the tail is largely unchanged since the early 1970s, and the current "Alaska" titles have been around now for over 20 years.


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flyingalex
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RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 2:06 pm

Quoting YYCSpotter (Reply 39):
but their logo has stayed the same.. same goes for ryanair as well.

Ah, you missed the controversy when Ryanair give the angel in their logo bigger breasts then?



"Ryanair, a European airline which handles 24 million passengers a year, has given its flying angel logo—bigger breasts.

The earlier logo is pretty gender-ambiguous and while the new version isn't too ambitious, it is clearly more feminine.

Chief Executive Michael O'Leary is said to have ordered the "image boost" on 150 of their new Boeing 737-800 aircraft and that the bustier logo will adorn the fuselages of the whole fleet by 2005.

A spokesman for Ryanair said, 'We decided to give our customers a more uplifting experience. We think she is rather aerodynamic.' "

While looking for that, I found something else as well. If you want to see an excellent - but not suitable for children - suggestion for a logo Ryanair could adopt, enter "Ryanair new logo" into Google Images.  Wow!
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whales
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RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 2:44 pm

Air Zimbabwe livery has been around for about 20 to 30 years before they started to change, some are still in the first Air Zimbabwe colours, not the colours taken over form Air Rhodesia.

Old livery


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New Livery


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factsonly
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RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 2:56 pm

Surely...the airline that wins the cake must be 'Good Old'......British Midland Airways.

Sir Michael was the world's Livery Champ. A new one every few years!!


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....AAHHHHHH ......the memories!!
 
RyanairGuru
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RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 3:20 pm

QF is one which hasn't really changed in 3 decades. Even in the 80s the change wasn't massive: the roo had its wings clipped and they removed the cheatline/bare belly.

The fundamental concept: white fuselage, red stabiliser with a white kangaroo on it goes back to the 70s.


There was of course the "new livery" in 2006 which was so subtle most people didn't even notice, and they still haven't bothered fully rolling out. I'm not just talking repainting (which is only being done when necessary) but also terminal signage etc. In fact, if you look closely at Qantas baggage tags then you will see that they have the "old" logo on 7 years later!
Worked Hard, Flew Right
 
Jalap
Posts: 328
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RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 3:41 pm

One mostly unchanged since mid '70's is TAAG. They did have an experiment, but luckily they didn't push that one through:

1975:
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1981:
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1990:
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Photo © Ralf Manteufel


1997:
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Photo © Thomas Greenlandy Williges


2004:
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Photo © Carlos A. Morillo Doria


2006:
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Photo © Nick Goodwin


2006:
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Photo © José Pinto


2006:
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Photo © Royal S King


2007:
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Photo © Rui da Silva - Lisbon Spotters


2013:
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Photo © Rainer Bexten

 
theaviator380
Posts: 580
Joined: Mon Feb 25, 2013 8:44 pm

RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 3:42 pm

Quoting factsonly (Reply 43):

Wow BMI has gone through loads of changes when it comes to decorating their aircrafts  

Their most recent livery before BA bought them looked so fantastic, I have flown of their A330-200 but with Star Alliance livery...
 
n729pa
Posts: 682
Joined: Thu Jan 20, 2011 6:16 pm

RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 5:57 pm

Quoting factsonly (Reply 43):
Sir Michael was the world's Livery Champ. A new one every few years!!

Yes but....

A number of those featured were never "official", they were temporary liveries for leased in planes or adaption following a take over. The white bodied 732 is a case in point, BD never owned 732s so a short term lease may not have necessated a full livery. Star Alliance schemes don't really count .


[quote=TheAviator380,reply=34]Is there a hidden rule? Financial stability and prosperity means enduring livery

There is a tendancy to keep a corporate identity if successful.....coke tins are much the same now as they were 50 years ago, but if they changed to black and yellow say, 99% of their brand identity would be lost. Likewise if you've problems, there is school of though that by sending more money rebranding with new colours etc., people will forget how poor you were or how some issue (ie safety record, scandal or money problems) has now been consigned to the past.

Doesn't always figure, look at Alitalita, bankrupt and still using the same basic scheme as the early 70s, but good or bad it can be argued Alitalia is a recognisble brand in the eyes of the general public. Olympic never really changed either for much the same reason, and yet they failed eventually.
 
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kl5147
Posts: 286
Joined: Sun Aug 07, 2005 4:58 am

RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 7:58 pm

Quoting flyingalex (Reply 10):
Yes, twice. But you need to go back quite a few years:

In think 3 times,


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Photo © R.A.Scholefield

from 1957 onwards

and this scheme was the inspiration for the the retro scheme on PH-BXA from jan. 1st 2009

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Photo © Ruud Brinks - Aerospray

"The world is just a click away!"
 
LH707330
Posts: 1560
Joined: Fri Jun 15, 2012 11:27 pm

RE: The Most Unchanged Liveries.

Fri Mar 22, 2013 9:28 pm

Quoting flyingalex (Reply 38):
The first advertises their frequent flyer program for children, JetFriends. The second advertises a popular German TV show for children, Die Sendung mit der Maus ("The Show with the Mouse").

In the case of D-AIRY, that was the plane built on the show. I watched it as a kid and was annoyed when the mouse would "disrupt" the fun stuff.

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