BuzzBAE146
Topic Author
Posts: 1
Joined: Fri Nov 03, 2017 10:58 am

Would a middle of the market UK based airline compete, survive and be financially viable?

Tue Jan 02, 2018 8:59 pm

The collapse of duo airways in 2004 was the last the UK saw of a middle of the market airline. With Ryanair and EasyJet taking the low cost side and British Airways staying in the top end of the market until recently the UK has and still is missing a middle of the market airline. Would a revival of the duo brand be a worthy investment? By this I mean after a few years begin to turn a profit and be competitive and financially viable. The duo service seemed to be the perfect mix between the two markets by fares being cheap enough to justify the £20 or £30 upgrade from Ryanair/EasyJet while promising much more than you'd get on BA for a cheaper fare (even more so now with BA taking more of a low cost shift.) Would it be worth someone reviving the duo brand or starting a new full service airline with fares fairly competitive to that of it's low cost rivals, and out of curiosity (with no intent of my own on starting an airline) how would someone go about using trademarked names and logos of a liquidated company (how much would it cost and who would you seek to gain these rights?)

What are your thoughts, surely this is more lucrative now the ever with the UK in a sense having no full service short haul carrier for the European market and BA short haul basically a re branded EasyJet ;) ?

Thanks,
BuzzBAe146
How do you make 1 million dollars with an airline? Start with 1 billion...
 
VSMUT
Posts: 1763
Joined: Mon Aug 08, 2016 11:40 am

Re: Would a middle of the market UK based airline compete, survive and be financially viable?

Thu Jan 04, 2018 10:31 am

BuzzBAE146 wrote:
The duo service seemed to be the perfect mix between the two markets by fares being cheap enough to justify the £20 or £30 upgrade from Ryanair/EasyJet while promising much more than you'd get on BA for a cheaper fare (even more so now with BA taking more of a low cost shift.)


How? What are you going to offer that is going to make your airline worthwhile to pay 20-30 gbp more for, and how will you do it cheap enough? In order for this to be viable, you have to be able to offer it for less than 20-30 gbp.

Is the average passenger willing to pay 20-30 gbp more for a single free drink, something he can get for 5 gbp on a Ryanair flight? Can one even realistically drink those 4-6 drinks that make up the price difference, on a short flight?

Will the average passenger find it enticing enough to be served a low-quality airline meal on a 1 hour flight, when they can just pick up something at the airport and bring it on-board for 10 gbp?

Will the 20-30 gbp cover the cost of every passenger lugging 20+ kgs of bags with them?


Just my observation, but Air France, KLM, Lufthansa, Austrian and British Airways already have tickets that almost completely match the low cost airlines. 20-30 gbp higher prices than Ryan and Easy is also going to be 10-20 gbp higher than the legacy airlines, and they all offer free drinks and snacks/sandwiches on their flights.
 
WPvsMW
Posts: 1109
Joined: Thu Mar 23, 2017 7:30 pm

Re: Would a middle of the market UK based airline compete, survive and be financially viable?

Fri Jan 05, 2018 4:37 am

I agree with VSMUT, the majors have eaten the middle market, esp. with advance purchase. Moreover, most LCCs' fares go up as inventory decreases... and still undercut the majors.

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