After flying out of ORD many times, I've yet to do this departure again. Or even see any other aircraft do it. But, I've flown this "SID" a couple of times and they were both to LHR.
It was taking off to the East. Most aircraft go immediately out over the lake when heading to an eastern destination. However, we took off both times and turned north and followed the coastline all the way up to Kenosha/Racine and then turned east.