At liftoff, the wheels are spinning at high RPM and with the weight suddenly on them, their diameter is somewhat larger than you are accustomed to seeing. As has been stated the mains on most large aircraft are automatically braked before they enter the well. The main gear well on most airliners is home to hydraulic reservoirs and lines, flight control linkage and even fuel lines. Stopping the rotation outside this confined space is a good idea.
Landing gear that retract fore or aft into a well can be stopped with snubbers fitted in the gear well. These stop the rotation by applying friction on the tread surface.
Happiness is not seeing another trite Ste. Maarten photo all week long.