qslinger
Posts: 230
Joined: Fri Apr 07, 2006 5:14 pm

Airliners Ads? How Are They Shot?

Mon Nov 05, 2007 10:36 am

I am sure many of you must have come across an airliner ad where the ad consists of scenes of a a plane flying generally at high altitude.

Was wondering how are these ad's shot? Is this done during a revenue flight or is the plane in the air for just the ad? If it is a rev flight, are the passengers made aware of it? How is the ATC coordination worked out?

Final question, have you been on one, as a flight crew or as a passenger? Any special instructions while you were being filmed, like, keep shutters closed, or don't take pictures etc..

Looking forward to your answers....
Raj Koona
 
oly720man
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RE: Airliners Ads? How Are They Shot?

Mon Nov 05, 2007 11:02 am

I very much doubt such shots would be in revenue service. More likely to be after a repaint when a new image is being unveiled and there's a repainted plane to show off.
wheat and dairy can screw up your brain
 
aogdesk
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RE: Airliners Ads? How Are They Shot?

Mon Nov 05, 2007 2:40 pm

From what I've seen, they're all staged flights. I know that Clay Lacy Aviation has at least one specially outfitted Lear that has externally mounted cameras.
 
pilotboi
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RE: Airliners Ads? How Are They Shot?

Mon Nov 05, 2007 2:44 pm

I agree - I highly doubt it would be a rev flight. Because with any filming, you may have to do multiple shots, and if required, go around and do something again. They wouldn't put passengers through that. In terms of actually filming it, another aircraft flying along side can take film. I remember seeing a show a while ago about a Gulfstream V that was equiped to film tihngs in the air. External cameras can also be used. In terms of ATC coordination, if close enough, it may be considered formation flying and they may ask you to just use one squawk code and call sign.
 
dispatchguy
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RE: Airliners Ads? How Are They Shot?

Mon Nov 05, 2007 5:50 pm

A NWA crew and dispatcher got in trouble a few years back for arranging an escort for a retiring B747 pilot into MSP - the escort aircraft just happened to be a B17 or B24 type that the retiring B747 PIC flew during WW II.

His B747 arrives in the terminal area and the WWII bomber flies escort on him for the remainder of the flight.

The dispatcher arranged it with MSP tower and everybody knew except the operating crew.

While the NTSB ALJ didnt uphold what the FAA wanted from the dispatcher, they held inter alia that formation-type operations (they held that this operation didnt meet the definition of a formation flight) in scheduled 121 operations is a big no-no.

I paraphrase a lot, I dont recall all of the details. However, if the airline wants ego pictures of their airplane, it will NOT be done on a revenue flight.
Nobody screws you better than an airline job!
 
ElpinDAB
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RE: Airliners Ads? How Are They Shot?

Mon Nov 05, 2007 7:54 pm

Quoting Aogdesk (Reply 2):
From what I've seen, they're all staged flights. I know that Clay Lacy Aviation has at least one specially outfitted Lear that has externally mounted cameras.

Yep, as far as I know too, this is the case. I have a book called "Airliners in Flight" that features many beautiful air to air shots by the (sadly late) photographer George Hall. The book also details the specifics of a typical photo shoot. As Aogdesk said, Clay Lacy has 3 Learjets that can be outfitted with a purpose-built, gyro-stabilized upper and lower periscope mount for high quality video cameras. Lacy's system, called Astrovision, required a supplemental Type Certificate from the FAA for the aircraft they can be mounted on. On these media missions, photographers shoot through a specially designed window, and the cinematographer and the photographer will take turns doing their thing in the tiny Learjet cabin, now cramped with heavy equipment and 2 guys who are both trying to position themselves to create the best artwork possible. Boeing, either as a company or at the request of the aircraft's destination airline, has contracted Clay Lacy many times for a session of air to air video and photography work on behalf of a new aircraft's delivery or for some type of ad.

There is also at least one B-25 outfitted for windowless air to air photography from the tail gunner's position, although the B-25 would obviously performance limited in speed and altitude, limiting the variety of photography possibilities when compared to a Learjet. However, this unique position has resulted in many beautiful air to air's. There's no telling how many different ways these photo missions can be done. It would be interesting to see who Airbus uses for their air to air work as well.

As far as ATC concerns, the book says that most of these shoots are done below 18,000 feet, where they aren't required to be on an IFR flight plan and talk to ATC, so they can maneuver freely. Occasionally, they will go up to the flight levels for contrail shots though. While the book doesn't say how this is coordinated with ATC, I wouldn't assume that it would be too big of a deal, as ATC usually seems to be pretty understanding about things like this. They also have special procedures already designed to handle military formations and tanker ops, so I wouldn't imagine an air to air shoot being too much different from that, as far as the logistics are concerned.


Here's a website that has samples of some of George Hall's superb photography.
http://www.check-6.com/
 
Viscount724
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Joined: Thu Oct 12, 2006 7:32 pm

RE: Airliners Ads? How Are They Shot?

Tue Nov 06, 2007 12:00 am

Quoting Aogdesk (Reply 2):
From what I've seen, they're all staged flights. I know that Clay Lacy Aviation has at least one specially outfitted Lear that has externally mounted cameras.

Here's some Clay Lacy footage of one of AC's first 777-300ERs which made a detour during its delivery flight to YUL to overfly the YVR area for promotional filming purposes using his specially-equipped Learjet.
http://www.youtube.com/watch?v=9kbh-gns06k
 
DLOnur
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RE: Airliners Ads? How Are They Shot?

Tue Nov 06, 2007 2:34 am

Quoting Viscount724 (Reply 6):
Here's some Clay Lacy footage of one of AC's first 777-300ERs which made a detour during its delivery flight to YUL to overfly the YVR area for promotional filming purposes using his specially-equipped Learjet.
http://www.youtube.com/watch?v=9kbh-...ns06k

Beautiful footage. Cheezie music, but the plane is pretty awe-inspiring.
What you believe is what you see.
 
ha763
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Joined: Mon Jan 06, 2003 5:36 pm

RE: Airliners Ads? How Are They Shot?

Tue Nov 06, 2007 5:08 am

Back in 2001 when HA started getting their 717s, HA hired Clay Lacy Aviation to do some air to air filming. This process was documented and shown on a local tv program, Hawaiian Moving Company. It required special ATC clearances and constant communication between the aircraft. They even showed some of the equipment used for filming. If I could get a clip of the segment, I would post it as it was really good and informative.
 
Thai744
Posts: 276
Joined: Sun Jun 06, 2004 9:25 pm

RE: Airliners Ads? How Are They Shot?

Tue Nov 06, 2007 6:46 am

Here's a great bit of scenic ad footage.

A TV-ad for the now-defunct TAA of Australia in the very early 80's using one of their "new" A300's.

Very retro!

http://youtube.com/watch?v=rP7KCyL5EDg
 
soon7x7
Posts: 2267
Joined: Thu May 04, 2006 10:51 am

RE: Airliners Ads? How Are They Shot?

Tue Nov 06, 2007 6:17 pm

Air to Air shoots are pre scheduled and carefully preplanned, crew /photographer briefings are a must and a careful plan is followed. Clay Lacey has periscopes installed in his lear chase planes. Very expensive process , Paul Bowen , the Guru of civil and corporate use a B-25 mitchell w/ tail gun turret removed, wind baffles installed and shoots in free air,,,you just fly up to his camera and smile...I was approached by two airlines to record air to air and they wanted to do them during revenue flights, but we reminded them that they can be very risky if flight crew not comfortable flying in tight formation and the liability of pax in that situation was too great...subsequently both carriers backed down as they did not want the additional expense of a non revenue flight.

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