luv2cattlecall
Posts: 649
Joined: Fri Sep 28, 2007 6:25 am

Why Did LiveTV Items Cost B6 $95 Mil In '09?

Tue Feb 02, 2010 8:46 pm

I was reading an article about B6 and ancillary revenue, and came across something...

Quote:
Non-aircraft Cap Ex includes $95 million related to live TV

How did they manage to spend $600,000+ per aircraft for a system that's been installed in most of the airframes for years?

Is there that much maintenance involved? I remember reading that VX spend about $1.5 million per plane to get RED fully installed, including the Sat dome and wiring...

http://www.m-travel.com/news/2010/02...y-revenues-to-increase-10-yoy.html

Thanks in advance!
.
 
copter808
Posts: 1384
Joined: Sat Dec 30, 2000 1:14 pm

RE: Why Did LiveTV Items Cost B6 $95 Mil In '09?

Sun Feb 07, 2010 10:10 pm

Could that refer to the purchase and investment into LiveTV, the company, which I believe is owned by JetBlue?
 
EMBQA
Posts: 7798
Joined: Sat Oct 25, 2003 3:52 am

RE: Why Did LiveTV Items Cost B6 $95 Mil In '09?

Sun Feb 07, 2010 10:39 pm

Quoting copter808 (Reply 1):

Correct...LiveTV is a business unto itself. You can't devide the $95 million into the number of airframes jetBlue has.
"It's not the size of the dog in the fight, but the size of the fight in the dog"
 
nws2002
Posts: 727
Joined: Wed Feb 13, 2008 11:04 pm

RE: Why Did LiveTV Items Cost B6 $95 Mil In '09?

Mon Feb 08, 2010 3:03 am

They've made many upgrades to the system and are installing it on other airlines, most notably CO. I know the arrangement with CO is a revenue-sharing model. Basically LiveTV installs the system at no cost, but they gain the majority of the revenue. CO just has to pay for the fuel to cart it around and they get to offer their customers IFE. Win-win, at least that's the idea.

Who is online

Users browsing this forum: No registered users and 21 guests

Popular Searches On Airliners.net

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos