Seeing all the attention that QF has gotten for launching SYD-DFW-BNE-SYD has got me thinking.
Once a decision is made to launch a route, what happens next? Clearly, PR and sales have to be notified before the official announcement has been made so that they can launch sales and marketing schemes timed with the official announcement, but then what?
How/when does an airline figure out who to cater it, ground handling etc? Is the airline's china, silverware etc. shipped to the outstation(in this case, DFW)? What about Cargo pallets? Does the return crew deadhead out, or do they work another flight and then deadhead to DFW?
In short, what exactly happens between the time of the official announcement and the first landing? Do airlines have departments dedicated specifically to hammering out these details?
The same question applies to an airline dropping a station.
This isn't specific to QF's launch of DFW and drop of SFO, but much more in general.