GuitrThree
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Posts: 1940
Joined: Fri Oct 29, 2004 12:54 pm

Upgrading Equipment For Convention

Wed Jan 30, 2013 11:13 pm

Every year at this time, Sherwin Williams (Paint Manufactor/Retailer) has their annual sales convention at the Opry Hotel and Convention Center in Nashville, TN. This year it runs from 1-29-13 to 1-31-13.

The Nashville Convention Center has listed this event as 1300 attendees.

Thanks to Flight Aware, my phone started sending me alerts early Monday morning that some 757-200's were in route to BNA. At the end of the day, 5 Delta 757-200's, and one United 737-900 (from Houston) all arrived.

The 757-200's sent by Delta were all regular flight numbers, no 8XXX charters. The equipment was simply upgraded from MD-88's and Airbus 320/319's to the 752's.

The United 737-900 was an additional flight. BNA see's only the United Express CRJ's normally.

My question is, how does this happen? Does the travel department of Sherwin Williams start calling airlines and telling them they are having a large number of people needing flights, or do they just try to book them all at once and Delta sees a spike and changes the aircraft?

My next question is, where did Delta find at least 4 spare 757-200's to do this? Three of the four from ATL all have to have been different aircraft due to the time, and one was from DTW, at the same time of the 3 morning Delta's. Do they simply downgrade another flight?

Anyway, the convention people start leaving Thursday PM and Friday AM, so some subs will be there again.
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roseflyer
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Joined: Fri Feb 13, 2004 9:34 am

RE: Upgrading Equipment For Convention

Wed Jan 30, 2013 11:34 pm

Quoting GuitrThree (Thread starter):

My question is, how does this happen? Does the travel department of Sherwin Williams start calling airlines and telling them they are having a large number of people needing flights, or do they just try to book them all at once and Delta sees a spike and changes the aircraft?

Airlines typically have a special events desk within their capacity management team. Often times it is a single person, but it is someone’s job at the airline to research various conferences, conventions and major sports events and plan capacity accordingly. They also look at historical trends in bookings to see what periods have the highest demand.

For example, the Daytona 500 brings a significant number of people to Daytona. All the airlines that serve Daytona (and some that don’t) increase service and have special flights. Some even increase service to MCO. For smaller conventions it can be a bit harder, but the big airlines all have good enough capacity management to find the events.

Airlines find all sorts of ways within their revenue management group to find where demand is. Two cities for example have unusual traffic patterns on Saturdays. Usually Saturday is a slow travel day and airlines trip capacity, but for SEA and FLL, it can be a very busy travel day. The reason is all the cruise traffic.

Revenue management is a fascinating side of the business. Delta is very good at it.

Quoting GuitrThree (Thread starter):
My next question is, where did Delta find at least 4 spare 757-200's to do this? Three of the four from ATL all have to have been different aircraft due to the time, and one was from DTW, at the same time of the 3 morning Delta's. Do they simply downgrade another flight?

Each airline does it differently. First off there are spare aircraft to offer flexibility. Depending on the maintenance schedule, I’d assume DL has 6-8 spare 757s on any given day. Most of them are used to cover airplanes that go out of service for mechanical reasons, but the airplanes can also be used for charters and special events. DL is a major charter operator and is probably the biggest provider of charters in the US (I’m guessing). Also, DL can get clever with rerouting. They could swap another route to get the airplane they want.
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jetmatt777
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RE: Upgrading Equipment For Convention

Thu Jan 31, 2013 10:53 pm

Also station management usually keep marketing departments up to date on local events which could affect capacity and request additional seats.
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