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How Much To Charge?

Thu Mar 28, 2002 4:01 am

I have recieved request from a journalist for use of this photo.

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Photo © Tomislav Muic

Since I am not contacting with magazine directly what would be normal price to charge.
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Posts: 4968
Joined: Tue May 18, 1999 11:55 am

RE: How Much To Charge?

Thu Mar 28, 2002 8:48 am

What's the photo going to be used in (magazine, book, etc). How many copies will be made?
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RE: How Much To Charge?

Thu Mar 28, 2002 5:02 pm

I would charge around $300 if it will be used for a magazine. Maybe more for a book.

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RE: How Much To Charge?

Thu Mar 28, 2002 9:02 pm

Magazines usually have fixed rates they pay for photos (around 20$ - 20£), of course they pay more for a front cover, but I wouldn't expect anything extraordinary.
For books it might be even less, depending on how many will be printed, but here it's the same thing, it won't be worth it for the publisher if he has to pay loads of money for every photo in the book.

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RE: How Much To Charge?

Thu Mar 28, 2002 10:02 pm

Staffan is correct, you will definetly not get more than $20-$25 for an inside shot. You might (stress..might) get $100-$150.00 for a cover and a lot of this is dependent on the circulation and amount advertising that pays for the magazine's publication.

The only way that you might get a sizable sum, say $300+ is if it were being purchased buy an AV firm, maker of this aircraft or another party that was planning and ad campaign, featuring this aircraft.

Bottom line, publications (newspapers, magazines, book publishers) for the most part pay the least for art (photography).

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