I was in a store looking at both SLR and digital cameras together. The SLR had a 80-200 lens. The digital had a "10x" zoom. Even though the digital's lens looks smaller it appeared to zoom in tighter on further objects than the SLR, at least in the viewfinder.
what is the SLR lens equivalent of a 10x zoom? How about a 300mm lens - what would the comparable zoom ratio be on a digital?