ExitRow
Topic Author
Posts: 1630
Joined: Mon Aug 13, 2001 7:13 am

Anyone Selling Images Should See This Site.

Thu Jan 29, 2004 3:32 am

http://www.editorialphoto.com

In particular:
http://www.editorialphoto.com/scripts/searchform.html

This section lists current magazine circulation and ad rates. VERY important variables when calculating usage fees. Some of you might be surprised at how much companies pay for a full page advertisment in certain industry publications. And should remove any guilt from some of the fees we ask for.

There is also a web-based rate calculator.
http://www.editorialphoto.com/contracts/estimatorweb.html

Hope this helps those of you whom are new to selling images to publications and enlightening to those who ask for very little.

William

 
work4bmi
Posts: 328
Joined: Sat Dec 21, 2002 9:51 am

RE: Anyone Selling Images Should See This Site.

Thu Jan 29, 2004 8:01 am

Not to sound dumb, but could you explain what:

*Magazine Circulation*
*Magazine Ad Rate*

mean

Plus, am from the UK so what Currency Exchange Rate do I use?

Thanks,

Aaron
Fly Around The World : Above & Beyond
 
9A-CRO
Crew
Posts: 1529
Joined: Sun Jun 18, 2000 3:53 pm

RE: Anyone Selling Images Should See This Site.

Thu Jan 29, 2004 8:15 am

circulation is number of copies printed

ad rate?
I'd like to know what does it exactly mean.,
When once you have tasted flight, you will forever walk the earth with your eyes turned skyward...
 
User avatar
JeffM
Posts: 7569
Joined: Sat May 07, 2005 3:32 am

RE: Anyone Selling Images Should See This Site.

Thu Jan 29, 2004 8:18 am

Bill, Nice... Thanks...


Jeff
 
leviticus
Posts: 1016
Joined: Sat Oct 27, 2007 7:34 am

RE: Anyone Selling Images Should See This Site.

Thu Jan 29, 2004 10:39 am


Work4bmi,

"Plus, am from the UK so what Currency Exchange Rate do I use ?"

Well, 1.00 = 1.00 USD
and 1.00 GBP = 1.81958 USD
So you should go for 1.82 I guess.  Smile

Regards
 
ExitRow
Topic Author
Posts: 1630
Joined: Mon Aug 13, 2001 7:13 am

RE: Anyone Selling Images Should See This Site.

Thu Jan 29, 2004 4:13 pm

An ad rate is basically what it costs to run an ad in a given publication. Example... a full-page newspaper ad in the Wall Street Journal costs somewhere around $100,000 USD. For ONE day. Seriously.

So if, say, an avionics company wants to use one of your photos in a full page, back cover ad in Flying magazine, this web site will help you establish what it's costing the avionics company to "buy the space" for that ad and you can price accordingly. Most ad budgets are padded for media costs. Therefore, they will ALWAYS try and skimp on the photographer because the media cost is non-negotiable. You are. One big reason they always offer "credits" first.

I think the best aspect of this site, however, is for determining what to charge for editorial usage. In other words, not ads, but if your photo is used in the body of a story.

Hope it helps.


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