Just a tipp for those among you who didn't seel a deal, or keep getting requests with no further answer: In the print media business, it is under some circumstances customary to also ask for/grant a small fee to an editor/photographer whose work was in the end not chosen for print or publication. Typically, these circumstances involve that
- you have been contacted with a request for some of your materials
- you have answered by sending the agency/media a selection of your photos, or some text
- for which you had to invest some of your time.
The lump sum (for the Germans and Swiss in this thread, the German term is "Ausfall-Honorar") is ment to compensate you for your efforts putting together that material in answer to the original request. I can't promise you anything, but if you're among those that didn't hear from the agency again, send them another e-mail (it doesn't hurt to mention that you heard about the dear collegue who made the deal instead), asking politely - politely! - what the company policy is with regards to compensating you for the 1-x hours of your percious work time invested into putting together the materials you sent them following their request...
Case examples from my own experience of 25 years of shooting aircraft pictures:
- A daily newspaper with a circulation of ca. 250'000 asks for a specific airplane's picture which it would honor with ca. 800 CHF (500 Euro) when printed. I forward about 5 high-res scans to them within the hour. In the end, they take a picture from one of their own stock photographers who rushed to the airport to shoot one himself, but while informing me about that fact, they offer to pay a lump-sum of CHF 150 (Euro 100) for the extra efforts I had at my hands upon their request.
- A similar picture sold to a nationwide TV
station where it was used as still image during the evening news was refunded with CHF 200.- which compensation was simply matching the published tariff of said network.
- Seven high-resolution images used for a brochure @ 8000 examples printed and used for a Paris Aerosalon appearance of a CIS-based commercial aircraft design bureau sold for US $ 1500.-
- A low-resolution image sold to an internet-based commercial aircraft broker sold at US $ 120.-
That's another key word for you guys: In most cases, agencies and media do have an exact tariff on how much they pay for "stock pictures". Which is roughly also equivalent to the tariff an archive like Agence Press etc. or an association of media photographers will charge for an image pulled from their stock files. The rates or tariff is usually taking into account circulation (number of copies printed) and geographical range of the media using the picture, duration of the usage (single run in print for a daily newspaper, or indefinite, continued use in advertising brochures, media campaigns etc.), number of individual media products using the picture (will it only be used in the printed edition of the newspaper, or will it also appear in the internet version of the same paper and in a foreign language spin-off of the same paper), and of course whether the user wants to have exclusive rights on the picture or whether the user just wants to be one of potentially several media running your image.
Actually, the existance of such tariffs would leave no room for bargaining with "regular" stock photos, and reduce the cases of bargaining to "unique" pictures like Paparazzi-shots of a celebrity in troubles, or pictures of an accident scene etc. Unfortunately, some agencies and media use the lack of knowledge on behalf of semi-professional photographers - into which category many a.netters do fall - and try to get something for free or way below the official tariffs.
The above factors are the questions you MUST ask when contacted by a media group about the use of one of your pictures, otherwise they (rightly) assume that you have little to no experience in this field... With regards to an advertising campaing for an airline, you should definitely:
- Ask what the range of the campaing will be (geographically: which media, technically: which forms of publications, time-wise: unique campaign or also in future campaigns)
- Make clear that you know the difference between an exclusive license and a non-exclusive one. As images used in an advertising campaign should in 99.5% of the cases not appear anywhere else and thus the license most probably is ment to be an exclusive one, make sure you get appropriately payed for that (rule of thumb: Go at least for 5 times the fee of a non-exclusive license).
Just my two or three cents of experience here, but hope it helps!
[Edited 2005-12-13 16:20:44]
[Edited 2005-12-13 16:23:43]