mfz
Posts: 212
Joined: Mon Aug 30, 2004 11:54 pm

Help With Pricing A Photo-Request Please

Tue Mar 28, 2006 12:14 am

Hi all!

I got a photorequest from an agency planning an advertising-campaign for an airline. They want to use one of my photos for the following prupose:

Outdoor-ads (billboards etc.) and ads in magazines and newspapers over the period of 6 months.

They do not (yet?) have any more specific details, so I'll have to base my price-quote on these facts. Now my question to those of you guys with a little more experience in selling their photos (so far I've only had very few and considerably smaller sales): How much would you ask for when giving them a fair price (not at the top of the possibly reachable scale) but without giving away too much.

As they want a quick answer (as always...) any quick help is highly appreciated!

Best regards,
Mike
Extra Bavariam non est vita et si est non est ita! --- My flights: http://my.flightmemory.com/mfz
 
javibi
Posts: 1295
Joined: Sat Oct 02, 2004 5:55 pm

RE: Help With Pricing A Photo-Request Please

Tue Mar 28, 2006 12:21 am

One thing that sometimes work is letting them make an offer instead of you fixing the price... To me it sounds like it could be big money...

Good luck.

j
 
mfz
Posts: 212
Joined: Mon Aug 30, 2004 11:54 pm

RE: Help With Pricing A Photo-Request Please

Tue Mar 28, 2006 12:26 am

Quoting Javibi (Reply 1):
To me it sounds like it could be big money...

Thanks for your rapid reply, Javier! This is what I am kind of hoping, too. Just having finished university, some extra-bucks would be more than welcome.

Any other comments on what do do or what price-range to expect/ask for?

[Edited 2006-03-27 16:40:52]
Extra Bavariam non est vita et si est non est ita! --- My flights: http://my.flightmemory.com/mfz
 
agd
Posts: 199
Joined: Tue Aug 31, 2004 11:52 am

RE: Help With Pricing A Photo-Request Please

Tue Mar 28, 2006 3:58 am

Hey Mike,

Air Canada wanted to use one of my picture last year and I felt a bit like you. I didn't know how much to ask for the use of my picture.

For that reason, I emailed them back and asked them to make me an offer (as Javier wrote previously), telling them I was "new in the business" and that I didn't really know how much to ask . I finally got much more than what I originally thought I would get. Being honest paid off for me in that particular occasion.

That said, congratulations, and good luck!

Alex G.-Denicourt
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9VSPO
Posts: 4187
Joined: Sun May 18, 2008 9:03 pm

RE: Help With Pricing A Photo-Request Please

Tue Mar 28, 2006 4:19 am

Can we see the pic in question?  

Quoting Mfz (Thread starter):
Outdoor-ads (billboards etc.) and ads in magazines and newspapers over the period of 6 months.

And if they have done this stuff before they should be offering you a price not the other way round!

[Edited 2006-03-27 20:32:49]
 
mfz
Posts: 212
Joined: Mon Aug 30, 2004 11:54 pm

RE: Help With Pricing A Photo-Request Please

Tue Mar 28, 2006 4:36 am

Thanks for your answers so far! I really appreciate your help!

Quoting 9VSPO (Reply 4):
Can we see the pic in question?

Sure! I wouldn't miss an excuse like this for a plug...

Here it comes:


View Large View Medium
Click here for bigger photo!

Photo © Michael Fritz


[Edited 2006-03-27 20:37:40]

[Edited 2006-03-27 20:39:04]
Extra Bavariam non est vita et si est non est ita! --- My flights: http://my.flightmemory.com/mfz
 
mfz
Posts: 212
Joined: Mon Aug 30, 2004 11:54 pm

RE: Help With Pricing A Photo-Request Please

Tue Mar 28, 2006 4:05 pm

Okey, thanks for your help guys. I decided to do as Javier and Alex suggested and asked them to make an offer. So now let's wait and see what happens...

Cheers,
Mike
Extra Bavariam non est vita et si est non est ita! --- My flights: http://my.flightmemory.com/mfz
 
BREmer
Posts: 498
Joined: Fri May 14, 2004 7:50 pm

RE: Help With Pricing A Photo-Request Please

Tue Mar 28, 2006 8:55 pm

Hi Michi,
congrats on the deal.  Smile
Make sure that their offer doesn't leave any questions on the photo policy. Pricing will be different for a picture that an agency
a) just uses with one campaign
b) takes into their corporate identity pool (--> it will be re-used, maybe for other clients as well)
c) buys from you along with the copyright etc.

I had a similar request from an agency based in Stuttgart last year, only for an A380 picture. They showed great interest at first, but then at one point never emailed back. Was very tough to make up a pricing for this segment, plus their office seemed a bit messed up (they named the price they would pay first, and asked how much I would generally charge in the second e-mail...  sarcastic  )
Hope you have better luck!

Lukas  Smile
 
mfz
Posts: 212
Joined: Mon Aug 30, 2004 11:54 pm

RE: Help With Pricing A Photo-Request Please

Tue Mar 28, 2006 10:40 pm

Hej Lukas!

Thanks for your reply. So far I haven't heared back from them after having asked them what they would offer. So maybe I'm up for the same fate than you... Sad Or I will just have to be a little more patient. I'll keep you posted.

Cheers,
Mike
Extra Bavariam non est vita et si est non est ita! --- My flights: http://my.flightmemory.com/mfz

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